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  • All HBS Web  (4,974)
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  • June 2018
  • Teaching Note

Sandra Brown Goes Digital

By: Rosabeth Moss Kanter and Jonathan Cohen
As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This Teaching Note presents strategies for teaching the Sandra Brown case series, which follows Brown's... View Details
Keywords: Change Leadership; Change Management; Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Health Care Industry; Career Path; Innovation; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Quality
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital." Harvard Business School Teaching Note 318-156, June 2018.
  • January 2015
  • Case

Eataly: Reimagining the Grocery Store

By: Sunil Gupta, Michela Addis and Ruth Page
Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
Keywords: Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Customers; Entrepreneurship; Food; Marketing; Retail Industry; Food and Beverage Industry; Europe; Asia; North and Central America
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Gupta, Sunil, Michela Addis, and Ruth Page. "Eataly: Reimagining the Grocery Store." Harvard Business School Multimedia/Video Case 515-708, January 2015.
  • March 2018
  • Case

Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company

By: Rosabeth Moss Kanter and Jonathan Cohen
As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent,... View Details
Keywords: Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Organization Change And Adaptation; Quality; Health Care; Health Care Industry; Career Path; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Biotechnology Industry; Health Industry
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company." Harvard Business School Case 318-082, March 2018.
  • 2020
  • Working Paper

Recognition Incentives for Internal Crowdsourcing: A Field Experiment at NASA

By: Jana Gallus, Olivia S. Jung and Karim R. Lakhani
What might motivate employees to participate in internal crowdsourcing, a peer-based approach to innovation? Should organizations use incentives that are congruent with their established hierarchical structures, or should they use incentives that are aligned with the... View Details
Keywords: Online Platforms; Employee Engagement; Managerial Recognition; Innovation and Management; Employees; Motivation and Incentives
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Gallus, Jana, Olivia S. Jung, and Karim R. Lakhani. "Recognition Incentives for Internal Crowdsourcing: A Field Experiment at NASA." Harvard Business School Working Paper, No. 20-059, November 2019. (Revised May 2020.)
  • July 31, 2019
  • Blog Post

Customer Centricity: Easy to Talk About, Hard to Implement: 3 Keys to Closing the Gap Between the Theory and the Reality of Putting the Customer First

By: Jeffrey F. Rayport
Keywords: Customer Experience; Customer Engagement; Retail Industry
Citation
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Rayport, Jeffrey F. "Customer Centricity: Easy to Talk About, Hard to Implement: 3 Keys to Closing the Gap Between the Theory and the Reality of Putting the Customer First." NRF.com (blog) (July 31, 2019). https://nrf.com/blog/customer-centricity-easy-talk-about-hard-implement.
  • Article

Human Capital and the Future of Work: Implications for Investors and ESG Integration

By: Sakis Kotsantonis and George Serafeim
Human capital development (HCD) is a key consideration for most companies, but only recently have investors focused on understanding the risks and opportunities related to human capital with the emergence of environmental, social, and governance (ESG) investment... View Details
Keywords: Future Of Work; ESG; Employee Engagement; Employee Compensation; Human Capital; Human Resources; Employees; Compensation and Benefits; Wages
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Kotsantonis, Sakis, and George Serafeim. "Human Capital and the Future of Work: Implications for Investors and ESG Integration." Journal of Financial Transformation 51 (April 2020): 115–130.
  • 2017
  • Article

The Energizing Nature of Work Engagement: Toward a New Need-Based Theory of Work Motivation

By: Paul Green, Eli Finkel, Grainne Fitzsimons and Francesca Gino
We present theory suggesting that experiences at work that meet employees’ expectations of need fulfillment drive work engagement. Employees have needs (e.g., a desire to be authentic) and they also have expectations for how their job or their organization will fulfill... View Details
Keywords: Needs; Motivation; Work Engagement; Disengagement; Authenticity; Self-Expression; Employees; Motivation and Incentives; Behavior; Human Needs
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Green, Paul, Eli Finkel, Grainne Fitzsimons, and Francesca Gino. "The Energizing Nature of Work Engagement: Toward a New Need-Based Theory of Work Motivation." Research in Organizational Behavior 37 (2017): 1–18.
  • August 2020
  • Supplement

Mary Guerrero and the Advancement of Latinx Talent: Developing an Employee Resource Group at a Top Tier Bank (B)

By: Rosabeth Moss Kanter and Amy Hernandez Turcios
Mary Guerrero decided to pursue the challenging road and kicked off Hispanic/Latinx Advancement and Career Engagement (HACE) at her Bulge Bracket Bank (BBB). For Mary, her larger purpose was to advance Latinx talent in the U.S. because she believed it was important for... View Details
Keywords: Latin America; Career; Engagement; Bank; Inclusion; Scale; Latinx; Talent and Talent Management; Diversity; Ethnicity; Leadership; Personal Development and Career; Leadership Development; Banks and Banking
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Kanter, Rosabeth Moss, and Amy Hernandez Turcios. "Mary Guerrero and the Advancement of Latinx Talent: Developing an Employee Resource Group at a Top Tier Bank (B)." Harvard Business School Supplement 321-018, August 2020.
  • May 2025
  • Teaching Note

Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

By: Rosabeth Moss Kanter and Jonathan Cohen
This Teaching Note helps instructors teach students the HBS Case, Bridj and the Business of Urban Mobility (B): A New Model in Kansas City. In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country... View Details
Keywords: App Development; Innovation; Stakeholder Engagement; Collaboration; Ride-sharing; Entrenchment; Digital; Transportation; Urban Development; Disruption; Business Startups; Digital Platforms; Growth and Development Strategy; Business and Stakeholder Relations; Partners and Partnerships; Expansion
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (B): A New Model in Kansas City." Harvard Business School Teaching Note 325-125, May 2025.
  • Article

Corporate Stakeholder Management Analysis Tools: A Review

By: Shashank Shah and A. Sudir Bhaskar
Keywords: Stakeholder Management; Stakeholder Engagement; Analysis; Tools; India
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Shah, Shashank, and A. Sudir Bhaskar. "Corporate Stakeholder Management Analysis Tools: A Review." ICFAI Journal of Business Strategy 4, no. 4 (December 2007): 7–21.
  • November 2013 (Revised February 2016)
  • Case

A Long, Bumpy and Unfinished Road: Education Reform in Memphis, Tennessee

By: Allen Grossman, J. Puckett and Nithya Vaduganathan

In 2010 the Memphis City School District merged with the neighboring Shelby County School system under the supervision of a single board of education and superintendent. It promised much more than just administrative synergies—it was an opportunity to change a... View Details

Keywords: Education Reform; Public Education; Business Engagement; Public Sector; Education; Business and Community Relations; Education Industry; Tennessee
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Grossman, Allen, J. Puckett, and Nithya Vaduganathan. "A Long, Bumpy and Unfinished Road: Education Reform in Memphis, Tennessee." Harvard Business School Case 314-064, November 2013. (Revised February 2016.)
  • October 2021
  • Article

Shareholder Activism and Firms' Voluntary Disclosure of Climate Change Risks

By: Caroline Flammer, Michael W. Toffel and Kala Viswanathan
This paper examines whether—in the absence of mandated disclosure requirements—shareholder activism can elicit greater disclosure of firms’ exposure to climate change risks. We find that environmental shareholder activism increases the voluntary disclosure of climate... View Details
Keywords: Transparency; Reporting; Shareholder Engagement; Shareholder Activism; Climate Change; Risk and Uncertainty; Environmental Management; Investment Activism; Corporate Disclosure; Communication Strategy; Information Publishing; Measurement and Metrics; Corporate Social Responsibility and Impact; Problems and Challenges; United States
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Flammer, Caroline, Michael W. Toffel, and Kala Viswanathan. "Shareholder Activism and Firms' Voluntary Disclosure of Climate Change Risks." Strategic Management Journal 42, no. 10 (October 2021): 1850–1879. (Featured in Harvard Business Review.)
  • February 2015
  • Teaching Note

Eataly: Reimagining the Grocery Store

By: Sunil Gupta and Michela Addis
Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
Keywords: Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Entrepreneurship; Food; Customers; Innovation and Invention; Marketing; Retail Industry; Food and Beverage Industry; Europe; North and Central America; Asia
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Gupta, Sunil, and Michela Addis. "Eataly: Reimagining the Grocery Store." Harvard Business School Teaching Note 515-078, February 2015.
  • June 30, 2021
  • Article

Rosabeth Moss Kanter: Let Employees Take the Lead on ESG

By: Rosabeth M. Kanter
Companies that don’t give rank-and-file workers a central role in their environmental, social and governance (ESG) work are making a mistake. They risk alienating values-oriented employees who question company practices, and they miss a big opportunity for employee... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; Leaders; Talent Acquisition; Talent Retention; Engagement; Organizations; Environmental Sustainability; Social Issues; Employees; Leadership; Talent and Talent Management
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Kanter, Rosabeth M. "Rosabeth Moss Kanter: Let Employees Take the Lead on ESG." Wall Street Journal (online) (June 30, 2021).
  • Article

Corporate Social Responsibility and Access to Finance

By: Beiting Cheng, Ioannis Ioannou and George Serafeim
In this paper, we investigate whether superior performance on corporate social responsibility (CSR) strategies leads to better access to finance. We hypothesize that better access to finance can be attributed to a) reduced agency costs due to enhanced stakeholder... View Details
Keywords: Corporate Social Responsibility; Sustainability; Capital Constraints; ESG (Environmental, Social, Governance) Performance; Stakeholder Engagement; Disclosure; Corporate Disclosure; Corporate Social Responsibility and Impact; Environmental Sustainability; Capital
Citation
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Cheng, Beiting, Ioannis Ioannou, and George Serafeim. "Corporate Social Responsibility and Access to Finance." Strategic Management Journal 35, no. 1 (January 2014): 1–23.
  • November 15, 2022
  • Article

Using Simulations to Upskill Employees

By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill
Reskilling employees tops the agenda in many organizations, according to a LinkedIn report. Korn Ferry estimates an 85-million person talent shortage by 2030, and McKinsey likens the challenge to the shift from agricultural to manufacturing work that occurred in the... View Details
Keywords: Employee Engagement; Managing People; Talent Development; Training; Human Capital; Experience and Expertise; Talent and Talent Management; Retention; Personal Development and Career
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Cespedes, Frank V., Trond Aas, Alex Hunt, and Huw Newton-Hill. "Using Simulations to Upskill Employees." Harvard Business Review (website) (November 15, 2022).
  • October–December 2009
  • Article

Steel Authority of India Ltd. – A Stakeholders Management Perspective

By: Shashank Shah and Sudhir Bhaskar
Keywords: Stakeholder Engagement; Stakeholder Management; Public Sector; Steel Industry; India
Citation
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Shah, Shashank, and Sudhir Bhaskar. "Steel Authority of India Ltd. – A Stakeholders Management Perspective." Journal of Contemporary Research in Management 4, no. 4 (October–December 2009): 97–121.
  • Spring 2013
  • Article

America's Changing Corporate Boardrooms: The Last Twenty-Five Years

By: Jay W. Lorsch
This article outlines several significant changes in corporate boardrooms over the past twenty-five years and uses those lessons to propose a thought experiment about how boards can be shaped in the future. Professor Lorsch argues that the major problems in the last... View Details
Keywords: Boards Of Directors; BEST Practices; Stakeholder Engagement; Governing and Advisory Boards; Problems and Challenges; Business and Stakeholder Relations; Change
Citation
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Lorsch, Jay W. "America's Changing Corporate Boardrooms: The Last Twenty-Five Years." Harvard Business Law Review 3, no. 1 (Spring 2013): 119–134.
  • April 2012
  • Article

Proposing a Welfare Framework for the Society and Local Community Stakeholders: A Mixed Method Study

By: Shashank Shah
Keywords: Corporate Social Responsibility; Community Engagement; Philanthropy; India
Citation
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Shah, Shashank. "Proposing a Welfare Framework for the Society and Local Community Stakeholders: A Mixed Method Study." Journal of Human Values 18, no. 1 (April 2012): 53–71.
  • 2013
  • Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
Citation
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Lee, Clarence, E. Ofek, and Thomas Steenburgh. "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?" Working Paper, 2013. (Revise and Resubmit at Management Science.)
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