Donald - Publications - Faculty & Research

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

ablokhin Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but few sellers understand the intricacies of the strategy and are leaving significant profits on the table, new research suggests. "Retailers need to be careful... View Details

Keywords: by Kristen Senz; Retail

19 Nov 2016
News

The Trump marketing strategy

28 Aug 2018
News

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

31 Jul 2017
News

Amid the ongoing ‘retail apocalypse,’ outlet malls seek ways to stay afloat

19 Jan 2017
News

Trump's a Distraction to Businesses

06 Dec 2016
News

Trump will be an 'activist president'

29 Sep 2014
News

Why Do Outlet Stores Exist?

02 Jun 2003
Research & Ideas

Stuck in Gear: Why Managers Don’t Act

For want of a better idea, many companies often rely on a tried-and-true success formula. And why not? What worked before to pull their organization into profitability will surely work again, right? Not so, according to Donald Sull,... View Details

Keywords: by Martha Lagace

19 Jan 2017
News

And now: President CEO

17 Nov 2016
News

Where Did All Those Women Voters Go?

August 1993
Case

Ford: Petersen's Turnaround

By: Nitin Nohria and Sandy Green

Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality. View Details

Keywords: Change Management; Transformation; Organizational Change and Adaptation; Leadership Style; Management Teams; Auto Industry; Manufacturing Industry

Citation

Find at Harvard

01 Jan 2002
News

06 Sep 2018
Cold Call Podcast

Should US Companies Still Care About the Paris Climate Change Agreement?

Keywords: Re: Vincent Pons; Manufacturing; Mining

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

and Donald Trump attracted lots of attention. Here are the year’s 10 most popular research-related stories, columns, and op-eds on Working Knowledge: How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers Thales Teixeira studies... View Details

Keywords: by Carmen Nobel