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Show Results For
- All HBS Web
(831)
- People (4)
- News (177)
- Research (462)
- Multimedia (2)
- Faculty Publications (150)
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- 01 Oct 2002
- News
Thinking Outside the Centerfold
most noted for have nothing to do with advertising and everything to do with advertising. We're this hybrid company that creates and distributes creative content designed to make brands famous.” View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details
- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the... View Details
Keywords: Deborah Halber
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and... View Details
- 01 Jun 1996
- News
Reinventing Marketing
and held on campus in May. More than fifty academics and business practitioners participated in the conference, designed to explore how marketing will be carried out in the interactive era. Associate Professor John A. Deighton, who joined... View Details
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network... View Details
Keywords: Jill Radsken
- 01 Jun 2003
- News
Up Against The Firewall
although many would like to say ‘I’m busy, let the MIS folks take care of it.’ Instead, it’s more likely they don’t get it — they don’t understand the degree to which a company’s livelihood could be impaired or its brand damaged, or the... View Details
- 01 Jun 2013
- News
EnTRIPreneurs
their insights about grassroots entrepreneurship to America's larger entrepreneurial community. Two stops on the itinerary: 1. Red Ants Pants (White Sulphur Springs, MT) RAP sells USA-made work clothes designed for women, including 70... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
that Serafeim organized as part of the Digital Data Design Institute at Harvard. Read more about Advancing the Mission Serafeim’s interest in Apple’s approach on circular economic models led to the case study “Apple’s iPhone Revolution:... View Details
Keywords: Jennifer Meyers
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global Brand Partnerships Council at WMG. She... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
my life. Joking aside, getting great press or opening a large account are the entrepreneurial highs that keep us going. The most challenging part of the business is managing inventory. It is easy to be aspirational and to design the next... View Details
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 01 Oct 1998
- News
Playing to Win
I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and overall View Details
Keywords: Garry Emmons
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
- 01 Jun 2016
- News
3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)
When I graduated from Stanford, I had the opportunity to travel with an elite amateur team doing bike races, or I could go join a structural design firm in Pittsburgh. That was my choice. I chose to race bikes. I love the sport. I love... View Details
Keywords: April White; photographed by Scott Clark
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling,... View Details
- 01 Jun 1996
- News
Capitalist Revolutions Analyzed in MBA "Foundations" Course
rooted in the popular MBA elective, The Coming of Managerial Capitalism: The United States, an offering designed in the 1980s by HBS professors Alfred D. Chandler, Jr., and Richard S. Tedlow. To expand this course into the global arena... View Details
Keywords: Susan Young
- 26 Apr 2011
- News
BioMine Strikes Gold
and PhytoTEK were semifinalists, while AI Exchange received a mention at Monday's awards dinner as the winner of an informal popular vote. Modeled after the HBS student Business Plan Contest, now in its 15th year, the Alumni New Venture Contest was View Details