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Publications

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  • All HBS Web  (839)
    • People  (4)
    • News  (172)
    • Research  (470)
    • Multimedia  (2)
  • Faculty Publications  (150)

Show Results For

  • All HBS Web  (839)
    • People  (4)
    • News  (172)
    • Research  (470)
    • Multimedia  (2)
  • Faculty Publications  (150)
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  • 01 Oct 2002
  • News

Thinking Outside the Centerfold

most noted for have nothing to do with advertising and everything to do with advertising. We're this hybrid company that creates and distributes creative content designed to make brands famous.” View Details
  • 13 Jun 2018
  • News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
  • 01 Jun 2013
  • News

Brick by Brick

he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded... View Details
Keywords: toys; Miscellaneous Store Retailers; Retail Trade
  • 01 Jun 2015
  • News

Alumni and Faculty Books for June 2015

High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and... View Details
  • 01 Sep 2013
  • News

Who Are We?

Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 01 Jun 2017
  • News

Case Study: Something New

affordable prices, a unique offering in the otherwise crowded wedding industry. But custom design creates ongoing operational challenges. As it grows, should Anomalie leverage its supply-chain advantages to create a line of off-the-rack... View Details
Keywords: April White
  • 15 Nov 2016
  • News

Classroom Lessons Put Into Practice Abroad

HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 18 Apr 2022
  • News

Book Smart

United States,” observes Risher. “Worldreader has created these tools. Now we wanted to see if we could deploy them in the United States.” By the end of 2020, Worldreader had signed up two big partners—World Vision and Raising a Reader—to develop their BookSmart app,... View Details
  • 01 Jun 2013
  • News

EnTRIPreneurs

their insights about grassroots entrepreneurship to America's larger entrepreneurial community. Two stops on the itinerary: 1. Red Ants Pants (White Sulphur Springs, MT) RAP sells USA-made work clothes designed for women, including 70... View Details
Keywords: Apparel Manufacturing; Manufacturing; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Mar 2014
  • News

Everything Old Is a New Opportunity

series of summit-style events that bring like-minded technology and design innovators together with experts in the field of aging. The next step will be scaling the enterprise through local chapters in cities around the world and raising... View Details
Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services
  • 11 Aug 2014
  • News

The First Five Years: Melissa Fensterstock (MBA 2012)

my life. Joking aside, getting great press or opening a large account are the entrepreneurial highs that keep us going. The most challenging part of the business is managing inventory. It is easy to be aspirational and to design the next... View Details
  • 01 Dec 2007
  • News

Lighten Up

tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Dec 2016
  • News

Case Study: Sweat the Technique

completely different product design (electronics), manufacturing process, and software. Consider setting up a different brand or structure to go after this opportunity. —Mark Gallion (MBA 1989) Got a case?... View Details
Keywords: Dan Morrell
  • 01 Oct 1998
  • News

Playing to Win

I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and overall View Details
Keywords: Garry Emmons
  • 15 Dec 2015
  • News

Lovepop Woos The Sharks

Between two matching bids, the Boston-based company—which creates cards that open to reveal intricately designed 3D structures—chose Shark Kevin O’Leary’s $300,000 offer for 15% of the company. We talked to Rose about pitching the Sharks,... View Details
  • 01 Sep 2017
  • News

The Biggest Industry You’ve Never Heard Of

around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Jun 1996
  • News

Capitalist Revolutions Analyzed in MBA "Foundations" Course

rooted in the popular MBA elective, The Coming of Managerial Capitalism: The United States, an offering designed in the 1980s by HBS professors Alfred D. Chandler, Jr., and Richard S. Tedlow. To expand this course into the global arena... View Details
Keywords: Susan Young
  • 26 Apr 2011
  • News

BioMine Strikes Gold

and PhytoTEK were semifinalists, while AI Exchange received a mention at Monday's awards dinner as the winner of an informal popular vote. Modeled after the HBS student Business Plan Contest, now in its 15th year, the Alumni New Venture Contest was View Details
Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jan 2002
  • News

Marjorie M.T. Yang (MBA '76)

to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger,... View Details
  • 01 Apr 2002
  • News

Career Transitions, Continuing Education Focus of Washington, D.C., Club

led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
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