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- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
protection, and could even leave companies facing accusations of greenwash—a term that describes the deceptive use of green marketing to incorrectly portray a company as environmentally friendly. Even some at News Corporation acknowledge...
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- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
men. Grove's deceptively simple question stripped the blinders of denial from their eyes. It allowed them to see the situation afresh, face it squarely, and make what had instantly become the obvious choice. Grove's question did not make...
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- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers...
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- 02 Jun 2010
- First Look
First Look: June 2
Ert, and Alvin E. Roth Publication:Special Issue on Predicting Behavior in Games. Games 1, no. 2 (2010) An abstract is unavailable at this time. Read the paper: http://www.mdpi.com/2073-4336/1/2/117/ The Counterfeit Self: The Deceptive...
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Martha Lagace
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the...
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Carmen Nobel
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,...
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- 01 Sep 2011
- News
The City Solution
says that meeting the Intergovernmental Panel on Climate Change’s 2050 carbon-emission goals will require a larger increase in productivity (efficiency) than occurred with the Industrial Revolution. In America, where energy is not fully costed and is therefore View Details
- 11 Dec 2007
- First Look
First Look: December 11, 2007
this disconnect: The different approaches the disciplines take to translating real-world behavior into the laboratory create a ''gap in abstraction,'' which contributes to crucial differences in philosophy about the roles of deception and...
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Martha Lagace
- 10 Mar 2009
- First Look
First Look: March 10, 2009
factors in the study of deceptive behavior. Download the paper: http://www.hbs.edu/research/pdf/09-096.pdf Modularity for Value Appropriation: Drawing the Boundaries of Intellectual Property Authors: Joachim Henkel and Carliss Baldwin...
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Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
service strategy known internally as "hugging." The term is deceptively simple. The firm's true success lies in its blend of a warm, other-oriented corporate culture, sophisticated information technology, and an effective family...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
crutches.Fuller: What about signals to the learner, to students? Your research showed widely varying outcomes for degree paths that might be deceptively similar on first blush to students.Moret: Let's take business for example. People...
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- 01 Dec 2016
- News
Alumni Books of 2016
the most successful Indian IT companies. The authors tell the story behind Zensar’s success, a story that has seen revenues multiply, share prices jump many times, and customer satisfaction become an industry benchmark. Coach! The Crucial, View Details
- Web
Print View - Course Catalog
common pitfalls that can lead to ineffective or even deceptive visualizations Grading Weekly homework will involve building and critiquing data visualizations. In some cases students will be expected to find, clean, or prepare their own...
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