Culture And Marketing - Publications - Faculty & Research - Harvard Business School

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Research Summary

Social Marketing and Cause Marketing

By: V. Kasturi Rangan

Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details

March 2024
Article

The Political Effects of Immigration: Culture or Economics?

By: Alberto Alesina and Marco Tabellini

We review the growing literature on the political economy of immigration. First, we discuss the effects of immigration on a wide range of political and social outcomes. The existing evidence suggests that immigrants often, but not always, trigger backlash, increasing... View Details

Keywords: Political Backlash; Cultural Beliefs; Immigration; Political Elections; Outcome or Result; Social Issues; Perception

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June 2015
Supplement

Henkel: Building a Winning Culture (B)

By: Robert Simons and Natalie Kindred

This case, an update on "Henkel: Building a Winning Culture (A)," describes Henkel's strong performance against its tough 2012 objectives, as well as the new objectives CEO Kasper Rorsted set for 2016. View Details

Keywords: Kasper Rorsted; Rorsted; Henkel; Germany; Personal Care; Consumer Products; Culture; Performance Management; Performance Metrics; Stretch Goals; Strategy; Measurement and Metrics; Performance; Management; Consumer Products Industry; Germany

March 1995 (Revised February 1997)
Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers

Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details

Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry

Winter 2020
Article

Unsubstantiated Allegations and Organizational Culture

By: Eugene F. Soltes

When organizations investigate allegations of misconduct, they routinely determine that some allegations are unsubstantiated. A variety of factors may contribute to the conclusion that an allegation does not warrant substantiation, including a lack of supporting... View Details

Keywords: Misconduct; Organizational Culture

2003
Chapter

Training and Developing Cultural Intelligence

By: J. S. Tan and Roy Y.J. Chua

Keywords: Culture; Cross-Cultural and Cross-Border Issues; Training; Learning

November 2020
Article

Taxation in Matching Markets

By: Arnaud Dupuy, Alfred Galichon, Sonia Jaffe and Scott Duke Kominers

We analyze the effects of taxation in two-sided matching markets, i.e., markets in which all agents have heterogeneous preferences over potential partners. In matching markets, taxes can generate inefficiency on the allocative margin by changing who is matched to whom,... View Details

Keywords: Matching Markets; Labor Markets; Taxation; Labor; Markets

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February 2015
Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi

We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details

Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing

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18 Jul 2023
Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin

This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details

Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation

Research Summary

Marketing and Competition in Pharmaceutical Markets

In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details

January 1996
Background Note

National Cultures and Work-Related Values: The Hofstede Study

People from different national cultures often operate under different assumptions about what is appropriate behavior. In organizational settings, these cultural differences in underlying assumptions can significantly affect interactions when individuals from various... View Details

Keywords: Behavior; Organizations; Attitudes; Cross-Cultural and Cross-Border Issues; Computer Industry

2014
Working Paper

Mobilizing Culture for Public Action: Community Participation and Child Rights in Rural Uttar Pradesh

By: Akshay Mangla

Community-based initiatives that work to empower the poor and promote their participation have gained strong support among scholars and practitioners of development. Yet the questionable assumptions about culture and development that inform these initiatives render it... View Details

Keywords: India; Culture; Child Rights; Caste Relations; Child Education; Child Health; India

20 Feb 2018
Working Paper Summaries

Stock Market Returns and Consumption

Keywords: by Marco Di Maggio, Amir Kermani, and Kaveh Majlesi; Financial Services

3 Feb 2020
Interview

Lou Shipley: [How to Build a Culture of Enablement]

By: Lou Shipley

This episode of Reveal brings Lou Shipley, investor, lecturer, and previous CEO of Black Duck Security. Lou details sales enablement's role in delivering sales excellence and an effective new hire onboarding experience. View Details

Keywords: Hiring; Company Culture; Sales; Selection and Staffing; Organizational Culture

January 1998 (Revised January 2001)
Case

Sealed Air Corporation: Globalization and Corporate Culture (A)

By: Lynn S. Paine and Karen Wruck

Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details

Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia

March 2009
Article

Risk Management and Calculative Cultures

By: Anette Mikes

Enterprise risk management (ERM) has recently emerged as a widespread practice in financial institutions. It has been increasingly codified and encrypted into regulatory, corporate governance and organisational management blueprints. A burgeoning literature of... View Details

Keywords: Risk Management; Practice; Banks and Banking; Corporate Governance; Value; Business and Shareholder Relations; Managerial Roles; Culture; Governing Rules, Regulations, and Reforms; Business or Company Management; Financial Services Industry

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February 2013 (Revised June 2013)
Case

BTG Pactual: Preserving a Partnership Culture

Keywords: Stock Market; IPO; Corporate Lending; Initial Public Offering; Investment Banking; Banking Industry; Brazil

30 Nov 2016
Working Paper Summaries

The Stock Market and Bank Risk-Taking

Keywords: by Antonio Falato and David Scharfstein; Financial Services; Banking

October 2009 (Revised June 2011)
Case

Zappos.com 2009: Clothing, Customer Service, and Company Culture

By: Frances X. Frei, Robin J. Ely and Laura Winig

On July 17, 2009, Zappos.com, a privately held online retailer of shoes, clothing, and other soft line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its board of directors' approval to offer to merge the two companies.... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Decision Choices and Conditions; Governing and Advisory Boards; Service Delivery; Organizational Culture; Internet and the Web; Valuation; Apparel and Accessories Industry; Apparel and Accessories Industry

10 May 2019
Working Paper Summaries

Consumer Inertia and Market Power

Keywords: by Alexander MacKay and Marc Remer

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