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  • All HBS Web  (12,784)
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  • November 1975 (Revised September 1992)
  • Background Note

Communications Policy

Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity; alternative communications; means and media; economics of communications decisions; and need for consistency in... View Details
Keywords: Communication Strategy
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Star, Steven H. "Communications Policy." Harvard Business School Background Note 576-086, November 1975. (Revised September 1992.)
  • 2003
  • Chapter

Training and Developing Cultural Intelligence

By: J. S. Tan and Roy Y.J. Chua
Keywords: Culture; Cross-Cultural and Cross-Border Issues; Training; Learning
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Tan, J. S., and Roy Y.J. Chua. "Training and Developing Cultural Intelligence." In Cultural Intelligence: Individual Unteractions across Cultures, edited by P. C. Earley and S. Ang. CA: Stanford University Press, 2003.
  • March 2009
  • Article

Risk Management and Calculative Cultures

By: Anette Mikes
Enterprise risk management (ERM) has recently emerged as a widespread practice in financial institutions. It has been increasingly codified and encrypted into regulatory, corporate governance and organisational management blueprints. A burgeoning literature of... View Details
Keywords: Risk Management; Practice; Banks and Banking; Corporate Governance; Value; Business and Shareholder Relations; Managerial Roles; Culture; Governing Rules, Regulations, and Reforms; Business or Company Management; Financial Services Industry
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Mikes, Anette. "Risk Management and Calculative Cultures." Management Accounting Research 20, no. 1 (March 2009): 18–40. (

Winner of David Solomons Prize For the best paper in each annual volume of Management Accounting Research presented by Chartered Institute of Management Accountants​

.)
  • Nov 14 2016
  • Testimonial

Developing and Communicating Strategy

  • Research Summary

Regulatory negotiations and risk communication

In the pharmaceutical industry a drugs benefits and risks are constantly being weighed by companies, regulators, physicians and drug consumers. While companies and regulators must make decisions based on population statistics about drug outcomes, physicians and drug... View Details
  • 12 Aug 2009
  • Working Paper Summaries

Culture Clash: The Costs and Benefits of Homogeneity

Keywords: by Eric J. Van den Steen
  • 3 Feb 2020
  • Interview

Lou Shipley: [How to Build a Culture of Enablement]

By: Lou Shipley
This episode of Reveal brings Lou Shipley, investor, lecturer, and previous CEO of Black Duck Security. Lou details sales enablement's role in delivering sales excellence and an effective new hire onboarding experience. View Details
Keywords: Hiring; Company Culture; Sales; Selection and Staffing; Organizational Culture
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"Lou Shipley: [How to Build a Culture of Enablement]." Reveal: The Revenue Intelligence Podcast, Gong.io, February 3, 2020.
  • 1984
  • Article

Organizational Culture and Marketing Effectiveness

By: Rohit Deshpandé and A. Parasuraman
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Deshpandé, Rohit, and A. Parasuraman. "Organizational Culture and Marketing Effectiveness." AMA Educators' Proceedings (1984): 137–140. (Scientific Method in Marketing.)
  • March 2020 (Revised August 2020)
  • Case

Culture at Google

By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta
Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of... View Details
Keywords: Human Resources; Employee Relationship Management; Recruitment; Retention; Resignation and Termination; Labor; Working Conditions; Employment; Labor Unions; Wages; Law; Lawsuits and Litigation; Rights; Ethics; Values and Beliefs; Fairness; Organizations; Organizational Culture; Mission and Purpose; Social Psychology; Attitudes; Behavior; Conflict Management; Trust; Motivation and Incentives; Prejudice and Bias; Power and Influence; Information Technology; Internet and the Web; Information Infrastructure; Society; Social Issues; Culture; Civil Society or Community; Demographics; Diversity; Ethnicity; Gender; Race; Technology Industry; North and Central America; United States; California
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Hsieh, Nien-hê, Amy Klopfenstein, and Sarah Mehta. "Culture at Google." Harvard Business School Case 320-050, March 2020. (Revised August 2020.)
  • April 2013 (Revised November 2015)
  • Case

Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil

By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
Keywords: Social Change; Websites; Education; Awareness; Marketing Communication; City Innovation; Leadership; Social Enterprise; Social Entrepreneurship; Web Sites; Marketing; City; Brazil
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Kanter, Rosabeth Moss, Alexandre Naghirniac, Ai-Ling Jamila Malone, and Daniella Suarez. "Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil." Harvard Business School Case 313-116, April 2013. (Revised November 2015.)
  • Research Summary

Strategic Uncertainty and Communication in Bargaining

A second field of research deals with the effects of strategic uncertainty and communication on bargaining behavior. Stylized bargaining situations are the simplest prototypes of strategic interaction. However, their experimental study provides us with insights which... View Details
  • January 1996
  • Background Note

National Cultures and Work-Related Values: The Hofstede Study

People from different national cultures often operate under different assumptions about what is appropriate behavior. In organizational settings, these cultural differences in underlying assumptions can significantly affect interactions when individuals from various... View Details
Keywords: Behavior; Organizations; Attitudes; Cross-Cultural and Cross-Border Issues; Computer Industry
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Ibarra, Herminia M. "National Cultures and Work-Related Values: The Hofstede Study." Harvard Business School Background Note 496-044, January 1996.
  • September 2007
  • Article

(Noisy) Communication

By: Bharat Anand and Ron Shachar
Communication is central to many settings in marketing and economics. A focal attribute of communication is miscommunication. We model this key characteristic as a noise in the messages communicated, so that the sender of a message is uncertain about its perception by... View Details
Keywords: Communication Intention and Meaning; Interpersonal Communication; Cost vs Benefits; Marketing Communications; Performance Improvement; Mathematical Methods
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Anand, Bharat, and Ron Shachar. "(Noisy) Communication." Quantitative Marketing and Economics 5, no. 3 (September 2007): 211–237. (Lead Article.)
  • 20 Aug 2021
  • Video

Career Vision Workshop: Community

  • September 1995 (Revised April 1999)
  • Case

Exporting American Culture

By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
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Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
  • January 1998 (Revised April 1998)
  • Case

Sealed Air Corporation: Globalization and Corporate Culture (B)

By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia
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Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (B)." Harvard Business School Case 398-097, January 1998. (Revised April 1998.)
  • February 2021
  • Teaching Note

Tencent: Combining Technology and Culture

By: Elie Ofek
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Ofek, Elie. "Tencent: Combining Technology and Culture." Harvard Business School Teaching Note 521-083, February 2021.
  • September 30, 2019
  • Article

Climate Change and Our Emerging Cultural Shift

By: Andrew J. Hoffman
Today, we have made climate change trivial by making its solutions easy, looking for simple answers that are palatable, generally framing it in the language of commerce. In the long run, it won’t work. There is no technological or political silver bullet to solving our... View Details
Keywords: Culture; Climate Change; Values and Beliefs; Transition
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Hoffman, Andrew J. "Climate Change and Our Emerging Cultural Shift." Behavioral Scientist (September 30, 2019).
  • January 1998 (Revised January 2001)
  • Case

Sealed Air Corporation: Globalization and Corporate Culture (A)

By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia
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Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (A)." Harvard Business School Case 398-096, January 1998. (Revised January 2001.)
  • 15 Feb 2014
  • Conference Presentation

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton
Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different... View Details
Keywords: Stereotypes; Gender; United States; South Korea
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Cuddy, Amy, Elizabeth Baily Wolf, Peter Glick, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Paper presented at the 15th Society for Personality and Social Psychology Annual Meeting, Austin, TX, February 15, 2014.
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