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  • March 1999 (Revised February 2001)
  • Background Note

New Product Development Imperative, The

By: Steven C. Wheelwright and Edward T Smith
Introduces students to the best practices for managing new product development projects. Includes concepts and tools related to structuring teams consistent with the project objectives as well as concepts and processes for improving project execution. View Details
Keywords: Management Practices and Processes; Product Development; Performance Improvement; Problems and Challenges; Groups and Teams
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Wheelwright, Steven C., and Edward T Smith. "New Product Development Imperative, The." Harvard Business School Background Note 699-152, March 1999. (Revised February 2001.)
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically... View Details
Keywords: by Benson Shapiro
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

When companies thrive in their home base, temptation can be great to expand to new locations, either across town or around the world. The problem: Many companies think of location strategy as a short-term checkers match rather than as a long-term chess game. “Many... View Details
Keywords: by Dina Gerdeman
  • 25 Oct 2010
  • HBS Case

Tesco’s Stumble into the US Market

too ambitious. It assumed that Tesco would get everything right on the first try. On the other hand, Tesco rightly aimed to scale the concept as soon as possible so that fixed overhead investments in its own distribution centers could be... View Details
Keywords: by Sean Silverthorne; Retail
  • January 2011 (Revised October 2014)
  • Case

Dropbox: 'It Just Works'

By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details
Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California
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Eisenmann, Thomas R., Michael Pao, and Lauren Barley. "Dropbox: 'It Just Works'." Harvard Business School Case 811-065, January 2011. (Revised October 2014.)
  • July 2007
  • Case

Kristen's Cookie Company (A) (Abridged)

By: Roger E. Bohn and Janice H. Hammond
The student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity,... View Details
Keywords: Entrepreneurship; Growth Management; SWOT Analysis; Operations; Outcome or Result; Performance Capacity
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Bohn, Roger E., and Janice H. Hammond. "Kristen's Cookie Company (A) (Abridged)." Harvard Business School Case 608-037, July 2007.
  • June 2023
  • Article

How New Ideas Diffuse in Science

By: Mengjie Cheng, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith and Daniel A. McFarland
What conditions help new ideas spread? Can knowledge entrepreneurs’ position and develop new ideas in ways that help them take off? Most innovation research focuses on products and their reference. That focus ignores the ideas themselves and the broader ideational... View Details
Keywords: Innovation Adoption; Natural Language Processing; Knowledge; Science; Innovation and Invention; Knowledge Sharing; Analytics and Data Science
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Cheng, Mengjie, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith, and Daniel A. McFarland. "How New Ideas Diffuse in Science." American Sociological Review 88, no. 3 (June 2023): 522–561.
  • 2017
  • Book

The Wisdom of Finance: Discovering Humanity in the World of Risk and Return

By: Mihir Desai
The Wisdom of Finance takes well-known financial concepts and applies them to our most pressing life issues. The book is philosophical in its approach, but Desai's thesis is peppered with real-life examples of how financial types can and should see the world... View Details
Keywords: Finance; Financial Institutions; Ethics; Values and Beliefs
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Desai, Mihir. The Wisdom of Finance: Discovering Humanity in the World of Risk and Return. Boston: Houghton Mifflin Harcourt, 2017.
  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

involving almost everyone in the company. How difficult has it been for organizations to adopt this all-in approach? A: Service profit chain concepts are deceptively simple. They require an integrated set of management initiatives to... View Details
Keywords: by Sean Silverthorne
  • 03 Mar 2017
  • Working Paper Summaries

Cooperative Strategic Games

Keywords: by Elon Kohlberg and Abraham Neyman; Education
  • January 1997 (Revised March 1998)
  • Background Note

Fiscal Policy: Managing Aggregate Demand

Introduces the concept of fiscal policy. View Details
Keywords: Policy; Macroeconomics
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Kennedy, Robert E. "Fiscal Policy: Managing Aggregate Demand." Harvard Business School Background Note 797-076, January 1997. (Revised March 1998.)
  • April 1988 (Revised October 1996)
  • Case

Home Depot, Inc., The

By: Krishna G. Palepu
Home Depot, founded in 1978, pioneered the warehouse retailing concept in the home center industry. The company's niche strategy resulted in rapid growth in sales. By 1986, however, the company began experiencing deteriorating profitability. Students are asked to... View Details
Keywords: Mathematical Methods; Performance; Business Strategy; Retail Industry
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Palepu, Krishna G. "Home Depot, Inc., The." Harvard Business School Case 188-148, April 1988. (Revised October 1996.)
  • 2014
  • Other Teaching and Training Material

Strategy Reading: Setting Aspirations—Mission, Vision, and Values

By: Ramon Casadesus-Masanell
"Setting Aspirations-Mission, Vision, and Values" introduces students to the concepts of organizational aspirations and the link to strategy. The Reading presents a framework for analyzing aspirations, discusses the differences between mission and vision, and uses... View Details
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Casadesus-Masanell, Ramon. "Strategy Reading: Setting Aspirations—Mission, Vision, and Values." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8114, 2014.
  • 2016
  • Other Teaching and Training Material

Organizational Behavior Reading: Decision Making

By: Francesca Gino, Max Bazerman and Katherine Shonk
This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details
Keywords: Game Theory; Decision Making
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Gino, Francesca, Max Bazerman, and Katherine Shonk. "Organizational Behavior Reading: Decision Making." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8383, 2016. Electronic.
  • November 2009 (Revised December 2009)
  • Case

RL Wolfe: Implementing Self-Directed Teams

By: David A. Garvin and Elizabeth Collins
Key topics include team design, team management, job design, employee empowerment, implementing change, and high performance workforces. In 2004, John Amasi, the director of production for a manufacturer of plastic pipe, introduced the concept of self-directed teams... View Details
Keywords: Work Force Management; Employee Empowerment; Motivation; Motivation and Incentives; Leading Change; Employee Relationship Management; Performance Productivity; Groups and Teams; Labor Unions; Labor and Management Relations; Manufacturing Industry; Texas
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Garvin, David A., and Elizabeth Collins. "RL Wolfe: Implementing Self-Directed Teams." Harvard Business School Brief Case 094-063, November 2009. (Revised December 2009.)
  • November 1995
  • Technical Note

Analyzing Standard Costs: Technical Note

By: V.G. Narayanan
Explains variance analysis. Concepts of price variance and quantity variance are introduced to analyze prime cost variances. Spending variance and capacity variance are used to analyze overhead variance. Consistent with conducting variance analysis in an activity-based... View Details
Keywords: Cost Accounting; Cost; Analysis
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Narayanan, V.G. "Analyzing Standard Costs: Technical Note." Harvard Business School Technical Note 196-109, November 1995.
  • July 1995
  • Background Note

Managerial Effectiveness and Diversity: Individual Choices

Provides an introduction to the key concepts and questions individuals encounter in a diverse workplace. These concepts and questions are organized around three critical interactions and experiences in any individual's career: entry into an organization or work group;... View Details
Keywords: Management; Diversity
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Gentile, Mary C. "Managerial Effectiveness and Diversity: Individual Choices." Harvard Business School Background Note 396-003, July 1995.
  • January 1986 (Revised July 2006)
  • Case

Kristen's Cookie Company (A)

The student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity,... View Details
Keywords: Production; Business Startups; Food and Beverage Industry
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Bohn, Roger E. "Kristen's Cookie Company (A)." Harvard Business School Case 686-093, January 1986. (Revised July 2006.)
  • 05 Jul 2006
  • Working Paper Summaries

What Roosevelt Took: The Economic Impact of the Panama Canal, 1903-29

Keywords: by Noel Maurer & Carlos Yu
  • October 1978
  • Background Note

A Note on Consumer Market Segmentation

Introductory note on the concept of market segmentation and its processes. View Details
Keywords: Markets; Segmentation
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Urban, Christine D. "A Note on Consumer Market Segmentation." Harvard Business School Background Note 579-055, October 1978.
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