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- All HBS Web
(3,798)
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- Faculty Publications (930)
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- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically... View Details
Keywords: by Benson Shapiro
- 2017
- Book
The Wisdom of Finance: Discovering Humanity in the World of Risk and Return
By: Mihir Desai
The Wisdom of Finance takes well-known financial concepts and applies them to our most pressing life issues. The book is philosophical in its approach, but Desai's thesis is peppered with real-life examples of how financial types can and should see the world... View Details
Desai, Mihir. The Wisdom of Finance: Discovering Humanity in the World of Risk and Return. Boston: Houghton Mifflin Harcourt, 2017.
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
mind. One is Coca-Cola's "I'd like to teach the world to sing," which invokes the deep metaphor of connection and the ability of the brand to bring diverse people together. It also engaged the deep metaphor of social balance by stressing with a music metaphor... View Details
- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
involving almost everyone in the company. How difficult has it been for organizations to adopt this all-in approach? A: Service profit chain concepts are deceptively simple. They require an integrated set of management initiatives to... View Details
Keywords: by Sean Silverthorne
- January 1997 (Revised March 1998)
- Background Note
Fiscal Policy: Managing Aggregate Demand
Introduces the concept of fiscal policy. View Details
Kennedy, Robert E. "Fiscal Policy: Managing Aggregate Demand." Harvard Business School Background Note 797-076, January 1997. (Revised March 1998.)
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
- April 1988 (Revised October 1996)
- Case
Home Depot, Inc., The
Home Depot, founded in 1978, pioneered the warehouse retailing concept in the home center industry. The company's niche strategy resulted in rapid growth in sales. By 1986, however, the company began experiencing deteriorating profitability. Students are asked to... View Details
Palepu, Krishna G. "Home Depot, Inc., The." Harvard Business School Case 188-148, April 1988. (Revised October 1996.)
- 2014
- Other Teaching and Training Material
Strategy Reading: Setting Aspirations—Mission, Vision, and Values
"Setting Aspirations-Mission, Vision, and Values" introduces students to the concepts of organizational aspirations and the link to strategy. The Reading presents a framework for analyzing aspirations, discusses the differences between mission and vision, and uses... View Details
Casadesus-Masanell, Ramon. "Strategy Reading: Setting Aspirations—Mission, Vision, and Values." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8114, 2014.
- January 1986 (Revised July 2006)
- Case
Kristen's Cookie Company (A)
The student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity,... View Details
Bohn, Roger E. "Kristen's Cookie Company (A)." Harvard Business School Case 686-093, January 1986. (Revised July 2006.)
- July 1995
- Background Note
Managerial Effectiveness and Diversity: Individual Choices
Provides an introduction to the key concepts and questions individuals encounter in a diverse workplace. These concepts and questions are organized around three critical interactions and experiences in any individual's career: entry into an organization or work group;... View Details
Gentile, Mary C. "Managerial Effectiveness and Diversity: Individual Choices." Harvard Business School Background Note 396-003, July 1995.
- 05 Jul 2006
- Working Paper Summaries
What Roosevelt Took: The Economic Impact of the Panama Canal, 1903-29
Keywords: by Noel Maurer & Carlos Yu
- 2016
- Other Teaching and Training Material
Organizational Behavior Reading: Decision Making
By: Francesca Gino, Max Bazerman and Katherine Shonk
This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details
Gino, Francesca, Max Bazerman, and Katherine Shonk. "Organizational Behavior Reading: Decision Making." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8383, 2016. Electronic.
- October 1978
- Background Note
A Note on Consumer Market Segmentation
Introductory note on the concept of market segmentation and its processes. View Details
Urban, Christine D. "A Note on Consumer Market Segmentation." Harvard Business School Background Note 579-055, October 1978.
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
The Internet is running out of room. Experts predict that in two or three years we will run out of Web addresses, so-called IP addresses, that can be assigned to new Internet-based sites and services. Each site is assigned a unique number based on the IPv4 standard.... View Details
- 05 Jul 2006
- Op-Ed
Corporate Governance Activists are Headed in the Wrong Direction
concept that doesn't enhance shareholder democracy and, more important, doesn't improve corporate governance. Who Oversees Oversight? That said, there are corporate governance issues that do warrant activists' attention. Virtually all of... View Details
Keywords: by Joseph Hinsey
- 09 Jan 2012
- Research & Ideas
Location, Location, Location: The Strategy of Place
When companies thrive in their home base, temptation can be great to expand to new locations, either across town or around the world. The problem: Many companies think of location strategy as a short-term checkers match rather than as a long-term chess game. “Many... View Details
Keywords: by Dina Gerdeman
- May 2006
- Exercise
Building a Shed
By: Steven C. Wheelwright and Kerry Herman
Provides terminology and concepts for the process of building a wooden garden shed. View Details
Wheelwright, Steven C., and Kerry Herman. "Building a Shed." Harvard Business School Exercise 606-146, May 2006.
- January 1994 (Revised May 1996)
- Background Note
Leading for Integrity: Corporate Purpose and Responsibility
By: Lynn S. Paine
Outlines several differing conceptions of corporate purpose and responsibility that emerged in the 1970s and 1980s. View Details
Keywords: Management; Corporate Social Responsibility and Impact; Performance Evaluation; Corporate Strategy
Paine, Lynn S. "Leading for Integrity: Corporate Purpose and Responsibility." Harvard Business School Background Note 394-144, January 1994. (Revised May 1996.)
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
You don't need to be a frequent flier to know that the friendly skies aren't so friendly anymore. Cramped, overloaded planes, flight delays, and bare-bones amenities are the norm on most of the legacy carriers. But low-cost airlines like Southwest and JetBlue have... View Details
- August 1998 (Revised October 1998)
- Background Note
Note on Lead User Research
By: Stefan H. Thomke and Ashok Nimgade
Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice. View Details
Thomke, Stefan H., and Ashok Nimgade. "Note on Lead User Research." Harvard Business School Background Note 699-014, August 1998. (Revised October 1998.)