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November 2005 (Revised October 2012)
Case

The MCI Takeover Battle: Verizon versus Qwest

By: Malcolm P. Baker and James Quinn

MCI's board of directors is considering competing bids from Verizon and Qwest. Qwest, a smaller company with a weaker balance sheet, is offering almost a billion dollars more. But Verizon, one of the largest telecommunications companies in the world, has a history of... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Capital Markets; Financial Strategy; Governing and Advisory Boards; Valuation; Telecommunications Industry; United States

November 1978 (Revised June 1985)
Case

Hanson Industries (A)

By: William J. Bruns Jr. and Julie H. Hertenstein

Hanson Industries produces and sells an award-winning design ski boot. Describes the company history from founding through July 1978, the product, production processes, marketing strategy, and background information for related cases on budgeting and finance. View Details

Keywords: Product; Marketing Strategy; Production; Finance; Budgets and Budgeting; Consumer Products Industry

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January 1992
Case

Tom Monaghan: In Business for God

By: Joseph L. Badaracco Jr.

Describes the personal history of Thomas Monaghan, the founder of Domino's Pizza, his role in building the company, his strong religious convictions, and the ways those have influenced company policy. The question is when to draw lines between individuals' religious... View Details

Keywords: Leadership; Religion; Business or Company Management; Management Teams; Policy; Personal Characteristics; Food and Beverage Industry

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November 2002 (Revised June 2003)
Case

Corning, Inc.: Technology Strategy in 2003

By: Rebecca Henderson

Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details

Keywords: Information Technology; Strategy; Innovation Strategy; Situation or Environment; Research and Development; Consumer Products Industry; United States

February 2008 (Revised July 2008)
Case

Wanxiang Group: A Chinese Company's Global Strategy

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong and Tracy Manty

With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Global Strategy; Business History; Growth and Development Strategy; Vertical Integration; Auto Industry; Hangzhou; United States

June 2001
Background Note

Information Technology Management from 1960-2000

By: Richard L. Nolan

Covers the history of IT management from 1960 to the present. Applies the Stages Theory as a basis to trace the evolution of the three dominant IT designs (mainframes, microcomputers, networks) and how companies used and managed IT in each era. View Details

Keywords: Management; Information Technology; Industry Growth

20 Dec 2010
Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

the limits of attempts by outside governments to improve business and political conditions in other countries. Answering them, however, required a long and detailed romp through the history of US involvement with what Secretary of War... View Details

Keywords: by Sarah Jane Gilbert; Transportation

May 2015 (Revised October 2015)
Case

Apple Inc. in 2015

By: David B. Yoffie and Eric Baldwin

At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the... View Details

Keywords: Competition; Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategy; Strategic Positioning; Technology; Information Technology; Strategic Planning; Product Positioning; Leadership; Communication; Competitive Advantage; Product; Innovation and Invention; Computer Industry; Electronics Industry

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

successes and failures not only of companies but of major industries—successes and failures that led to worldwide domination or the near death of crucial national industries. As was the case with the writing of economic View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

August 1997 (Revised March 2008)
Background Note

Trends in the United States Steel Market,1980-1996

By: Clayton M. Christensen and Bret J. Baird

Provides a brief background on the history and structure of the steel industry in the United States. Focuses in some depth on the technological changes that have been difficult for the leading steel companies to implement. Shows that they stumbled when confronted with... View Details

Keywords: History; Technology; Trends; Steel Industry; United States

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15 Aug 2022
Book

University of the Future: Finding the Next World Leaders in Higher Ed

superb scholars and among the world’s most talented students. China’s university leaders have been among the best in the world. But in recent ideological campaigns, its students are forced to sit through required courses in Party ideology, and they learn a comic book... View Details

Keywords: by Dina Gerdeman; Education

February 2011 (Revised January 2013)
Case

Fairstar Heavy Transport (A)

By: Guhan Subramanian and Rhea Ghosh

In 2009, the small heavy marine transport company Fairstar entered into bidding on one of the largest contracts in the history of the industry. The case chronicles the company's year-long tendering process, leading up to a final make-or-break meeting. View Details

Keywords: Negotiation Process; Decision Making; Contracts; Transportation Industry; Shipping Industry

September 2002
Case

Abercrombie & Kent

By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy

Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details

Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry

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01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

John H. Patterson created an intricate system of management to monitor and train company salesman. He gave them scripts to memorize and assigned them territory to cover. He held conventions and thematic sales contests, and pressured... View Details

Keywords: by Walter A. Friedman

June 2005 (Revised March 2006)
Background Note

Delivering Strategic Human Resource Management

By: Boris Groysberg, Andrew N. McLean and Cate Reavis

This note reviews the history of the human resources (HR) function and the strategic human resources management (SHRM) movement, wherein HR managers' aspired to be strategic partners with line managers. Reviews practices for implementing a strategic-business-partner... View Details

Keywords: Human Resources

April 1994 (Revised December 1994)
Case

Vancom Transportation, Inc. (A)

Describes the history and evolution of a school/public bus transit company that has grown rapidly and successfully by gradually pushing responsibility and trust as far down the organizational ladder as possible. A real test comes however, in two major labor relations... View Details

Keywords: Employee Relationship Management; Business Strategy; Labor and Management Relations; Transportation Industry

April 2005 (Revised February 2006)
Case

L'Oreal and the Globalization of American Beauty

By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman

Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details

Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States

January 1990 (Revised October 1993)
Case

Monsanto's March into Biotechnology (A)

By: Gary P. Pisano

Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details

Keywords: History; Transition; Biotechnology Industry; Agriculture and Agribusiness Industry

February 2024 (Revised January 2025)
Case

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney

The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details

November 2005
Supplement

Nestle's Milk Districts: Case Supplement

By: Ray A. Goldberg and Kerry Herman

Nestle as the largest milk company in the world, has a history of economic development, nutrition, health, and food safety in all the major countries of the world. Each milk model is tailor-made to the needs of each country's political, social, and economic priorities. View Details

Keywords: Development Economics; Nutrition; Health; Food; Government and Politics; Social Psychology; Economics; Food and Beverage Industry

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