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July 2010 (Revised November 2011)
Supplement

Zensar: The Future of Vision Communities (B)

By: David A. Garvin and Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Strategic Planning; Leadership Style; Employee Relationship Management; Decision Choices and Conditions; Information Technology; Collaborative Innovation and Invention; Business or Company Management; Expansion; Information Technology Industry; India

November 1998 (Revised August 1999)
Case

Mickey Maurer: IBJ Corp. and MyStar Communications

By: Paul W. Marshall and Jeremy Dann

Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details

Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry

March 2025
Case

Fostering Community at Airbnb (A)

By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta

Set in November 2020, this case explores Airbnb’s efforts to foster a culture of belonging, particularly given the impact of the COVID-19 pandemic on the company’s workforce. It details how Airbnb used employee surveys and organizational network analysis (ONA)—a... View Details

Keywords: Change; Communication; Competency and Skills; Human Resources; Surveys; Information Technology; Health Pandemics; Organizational Culture; Networks; Accommodations Industry; Accommodations Industry; Accommodations Industry; United States; California

October 1982
Supplement

Fiber-Optics Industry (F)

By: Michael E. Porter and John R. Wells

Keywords: Communications Industry; Communications Industry

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December 2001 (Revised June 2002)
Case

Compensation at Level 3 Communications

Level 3's unique compensation plan rewarded managers for the firm's performance only if the firm's stock price movement exceeded that of the market. This design was intended to maximize shareholder value by tying manager's performance more closely to that of the firm,... View Details

Keywords: Motivation and Incentives; Compensation and Benefits; Telecommunications Industry

March 1976
Teaching Note

King Community Hospital, Teaching Note

By: Regina E. Herzlinger

Keywords: Health Care and Treatment; Health Industry

May 1998 (Revised August 2001)
Teaching Note

Timberland and Community Involvement TN

By: James E. Austin

Teaching Note for (9-796-156). View Details

Keywords: Apparel and Accessories Industry

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

February 1992 (Revised March 1995)
Case

Amelia Rogers at Tassani Communications (A)

By: Linda A. Hill

Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details

Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago

2023
Working Paper

Deep Responsibility and Irresponsibility in the Beauty Industry

By: Geoffrey Jones

This working paper employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have carried too many health hazards.... View Details

Keywords: Corporate Social Responsibility and Impact; Corporate Accountability; Ethics; Beauty and Cosmetics Industry

March 2020
Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details

April 2002 (Revised July 2003)
Case

Cisco Systems and its Community Fellowship Program (A)

By: Diana Barrett and Sheila McCarthy

Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details

Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Web Services Industry; United States

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January 1987 (Revised March 1987)
Case

MCI Communications Corp.: National Accounts Program

By: Frank V. Cespedes

Keywords: Telecommunications Industry

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Fall 2015
Article

Doing Well by Doing Good? Community Development Venture Capital

By: Josh Lerner and Anna Kovner

This paper examines the investments and performance of community development venture capital (CDVC). We find substantial differences between CDVC and traditional venture capital (VC) investments: CDVC investments are far more likely to be in nonmetropolitan regions and... View Details

Keywords: Social Enterprise; Venture Capital

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June 2008
Teaching Note

Threadless: The Business of Community (TN)

By: Karim R. Lakhani

Teaching Note for 608707 View Details

Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Retail Industry; Chicago

September 1994
Case

Benetton: The "United Colors" Communications Campaigns

By: James L. Heskett, Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Apparel and Accessories Industry

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August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

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March 2011
Article

Restaurant Organizational Forms and Community in the U.S. in 2005

By: Glenn R. Carroll and Magnus Thor Torfason

Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details

Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States

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August 2000 (Revised November 2000)
Case

Building Brand Community on the Harley-Davidson Posse Ride

The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details

Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

advertising-supported television broadcasters. Movie studios, afraid of alienating theater owners and broadcasters, their largest customers, generally were unwilling to provide pay TV operators with programming. The Federal Communications... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

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