Publications

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

or as an effort of managers to massage metrics. The salutary effects of activist investors can be appreciated, just as one also appreciates the information and incentive problems that plague their money management industry. The channeling... View Details

Keywords: by Dina Gerdeman

February 2024
Case

FIGS: Scrubbing the Status Quo

By: Jeffrey F. Rayport and Nicole Tempest Keller

In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details

Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Fashion Industry; United States; California; Los Angeles; Europe; Canada

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details

Keywords: by Kristen Senz

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

understand in order to surpass. In the course of the story, Barton first rejects Davies' management approach, then in a more mature fashion, finds ways to "get into the skin" of his opponent, incorporate the useful perspectives he has to offer, and find ways... View Details

Keywords: by Martha Lagace

23 Oct 2013
Research & Ideas

Overcoming Nervous Nelly

making bad choices that may harm us. "If people know that everyone feels anxious a lot—including themselves—then they can be more self-aware and able to do things that are likely to improve their decision-making," says Brooks.... View Details

Keywords: by Michael Blanding

01 Aug 1998
News

High Honors

five years the channel lost money, but Batten stuck with it, ultimately convincing cable providers and advertisers that it was a viable service. Today, The Weather Channel reaches over 70 million subscribers... View Details

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

percent discount, it is not a matter of if but when the category economics will shift. “Can you be an office supply store if you do not sell paper?” With technology making both pricing and assortment choices transparent for the consumer,... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

November 2016 (Revised July 2018)
Case

Selling on Amazon at Tower Paddle Boards

By: Thales S. Teixeira and David Lopez-Lengowski

By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details

Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Retail Industry

29 Aug 2006
First Look

First Look: August 29, 2006

the firm-size distribution; controlling for level of economic development, regulation, institutional constraints, and other variables that might affect the business environment; and using different empirical specifications. We further explore various View Details

Keywords: Sean Silverthorne

September 1993 (Revised December 1997)
Case

Loctite Corp.: International Distribution

By: John A. Quelch

Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details

Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong

13 Dec 2016
First Look

December 13, 2016

authors, who offer a framework for creating a thriving marketplace while minimizing the risk of discrimination. For starters, they say, companies must track and report on potential problems and carefully test choices that may influence... View Details

Keywords: Carmen Nobel

25 Nov 2014
First Look

First Look: November 25

revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to View Details

Keywords: Carmen Nobel

16 Dec 2008
First Look

First Look: December 16, 2008

scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear View Details

Keywords: Sean Silverthorne

07 Aug 2000
Research & Ideas

Rocket Science Retailing

methods are highly unscientific and that any results that indicate that certain products will be unsuccessful are often ignored. Merchants often believe their products will sell well despite unfavorable test results; they blame the weather (bad or good), the poor View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

05 May 2009
First Look

First Look: May 5, 2009

effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical analysis examines 26,924 multi-channel customers of a nationwide retail bank. For each customer, we track channel usage,... View Details

Keywords: Martha Lagace

February 2011 (Revised August 2012)
Teaching Note

Emotiv Systems Inc.: It's the Thoughts that Count (TN)

By: Elie Ofek and Natalie Kindred

Teaching Note for 510050. View Details

Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price