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Show Results For
- All HBS Web
(278)
- News (101)
- Research (158)
- Multimedia (1)
- Faculty Publications (80)
- Web
Topics - HBS Working Knowledge
Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) Agency Theory (3) Age (3) Agreements and... View Details
- Research Summary
Corporate Lobbying Strategy and Foreign MNEs
“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”
Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 27 Jan 2023
- Op-Ed
Have We Lost Sight of Integrity?
On January 9, Santos was accused of violating campaign finance laws in a complaint filed with the Federal Election Commission. In Santos’s recent interview on Fox News, Tulsi Gabbard asked him, “What does... View Details
Keywords: by Bill George
- March 2024 (Revised May 2024)
- Case
Amperity: First-Party Data at a Crossroads
By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
Ofek, Elie, Hema Yoganarasimhan, and Alexis Lefort. "Amperity: First-Party Data at a Crossroads." Harvard Business School Case 524-017, March 2024. (Revised May 2024.)
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
voters have already made up their mind,” the team writes. Given the importance of a campaign’s ground game, Pons says that governments should consider ways to improve the quality of information that voters receive. That might involve setting View Details
Keywords: by Danielle Kost
- 24 May 2017
- News
Adebayo O. Ogunlesi, JD/MBA 1979
successor, Credit Suisse. While initially he joined as a legal consultant, he notes, “when they found out I knew how to read financials, they campaigned to get me to work as a banker.” It was a good fit, explains Ogunlesi, grateful to... View Details
Keywords: Susan Young
- 01 Mar 2023
- News
Step Change
London School of Economics. After stints as a researcher and analyst at investment bank EFG Hermes and the International Finance Corporation, she was recommended for a role at Egypt’s Ministry of Finance in... View Details
- 04 Jun 2013
- First Look
First Look: June 4
regressions should be complemented by realized-returns regressions. Download working paper: http://ssrn.com/abstract=1967706 Cases & Course Materials Harvard Business School Case 713-074 Currency Wars In February 2013, the G-20 View Details
Keywords: Sean Silverthorne
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- February 2023
- Case
Roblox: Virtual Commerce in the Metaverse
By: Ayelet Israeli and Nicole Tempest Keller
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details
Keywords: Entertainment; Games, Gaming, and Gambling; Market Design; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Business Strategy; Economics; Economy; Economic Systems; Advertising; Advertising Campaigns; Digital Platforms; Markets; Price; Innovation and Management; Entertainment and Recreation Industry; Video Game Industry; Technology Industry; United States; California; North America; South America; Asia; Europe
Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Case 523-028, February 2023.
- 08 May 2023
- Research & Ideas
How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs
bastions, as well as in more conservative-leaning locales. “When there is the greatest anxiety, we see this funding shortfall,” says Kerr, the D’Arbeloff Professor of Business Administration. He cowrote the paper with John (Jianqui) Bai, an associate professor of View Details
Keywords: by Scott Van Voorhis
- 11 Mar 2024
- News
In Harmony
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details
- 01 Sep 2022
- What Do You Think?
Is It Time to Consider Lifting Tariffs on Chinese Imports?
the two countries have managed to alienate each other. It includes everything from blame about COVID-19 to suppression of minorities in China to the US policy toward Taiwan and “One China” to military action in waters adjacent to China to support for Russia in its... View Details
Keywords: Re: James L. Heskett
- Web
Winners & Runners-Up | New Venture Competition
Ikeda, HKS Manoah Koletty, HKS Mustafa Khalifeh Social Enterprise Track Winner Innovative consumer finance for the base of the pyramid. WAVE Hospitality Academy Misan Rewane, HBS Karan Chopra, HBS Navid Rahimi, HBS Bryan Mezue, HBS Social... View Details
- Web
Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- 12 Jan 2016
- First Look
January 12, 2016
the funding cutoff and find that these angel investors have a positive impact on the growth, performance, and survival of firms as well as their follow-on fundraising. The positive impact of angel financing is independent of the level of... View Details
Keywords: Carmen Nobel
- May 2022
- Case
Maestro Pizza: Coming in Hot!
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
political process.(including Marco’s comment that “political campaign financing is a related issue”). Those proposing remedies implicitly seemed to agree with RCW’s comment that, “Historic thinking seems to... View Details
- Person Page
Julie Battilana's Most Recent Columns for "Le Monde"
By: Julie Battilana
Julie Battilana is a regular contributor to the French newspaper "Le Monde." Below are her most recent articles.
Where are the Political Ideas Being Produced?
July, 16 2014
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