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  • All HBS Web  (32,025)
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  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health & Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; "USA,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020.
  • 14 Dec 2012
  • News

Getting down to business

  • June 2024
  • Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research
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Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
  • 12 Jul 2016
  • Video

Doing Good By Doing Business - Creating Emerging Markets

  • December 2014 (Revised January 2015)
  • Supplement

Vehbi Koç and the Making of Turkey's Largest Business Group (B)

By: Asli M. Colpan and Geoffrey Jones
The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It... View Details
Keywords: Business Groups; Turkey; Entrepreneurship; Management; Manufacturing Industry; Transportation Industry; Auto Industry; Central Asia; Middle East
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Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group (B)." Harvard Business School Supplement 815-078, December 2014. (Revised January 2015.)
  • Video

Introduction to Business Strategy

  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How to Market in a Recession

By: John A. Quelch
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Quelch, John A. "How to Market in a Recession." Harvard Business Online—Marketing Know:How (blog). September 24, 2008. https://hbr.org/2008/09/how-to-market-in-a-recession.
  • 18 Aug 2017
  • Working Paper Summaries

Emerging Markets and the Future of Business History

Keywords: by Gareth Austin, Carlos Dávila, and Geoffrey Jones
  • April 2019 (Revised June 2019)
  • Teaching Plan

Innovation and Business in Emerging Markets

By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
Teaching Plan for HBS No. 319-110. View Details
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Jones, Geoffrey, Tarun Khanna, Nataliya Langburd Wright, and Morgan Spencer. "Innovation and Business in Emerging Markets." Harvard Business School Teaching Plan 319-111, April 2019. (Revised June 2019.)
  • 24 Sep 2013

MBA Admissions Panel: Wellesley College

This event will include a panel of Admissions Officers from Harvard Business School, The Wharton School at the University of Pennsylvania, and the Yale School of Management. The panel will discuss the MBA Programs at each school and how to apply. The session will begin... View Details
  • 05 Aug 2010
  • News

Business to the Rescue

  • 2014
  • Working Paper

Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey

By: Asli M. Coplan and Geoffrey Jones
This working paper examines the origins and development of the Koç Group, which grew to be the largest business group in Turkey. This enterprise was an important actor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the... View Details
Keywords: Business Groups; Turkey; Entrepreneurship In Emerging Markets; Entrepreneurship; History; Government and Politics; Auto Industry; Banking Industry; Electronics Industry; Middle East; Europe
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Coplan, Asli M., and Geoffrey Jones. "Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey." Harvard Business School Working Paper, No. 15-035, November 2014.
  • 19 Jan 2017
  • News

Trump's a Distraction to Businesses

    Interview with IAE Business School on Emerging Markets

    Krishna Palepu attended the annual meeting of the Board and Academic Advisory Board of the IAE Business School in Buenos Aires, Argentina, where he  spoke on emerging markets and the speed with which they are growing. Professor Palepu refers to Latin America as part of... View Details
    • 2021
    • Working Paper

    The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s

    By: Grace Ballor
    Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of... View Details
    Keywords: Business And Government; Market Liberalization; Standards; Markets; Trade; Integration; Business History; Globalization; Business and Government Relations; Europe; European Union
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    Ballor, Grace. "The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s." Harvard Business School Working Paper, No. 21-142, June 2021.
    • 2008
    • Book

    Business Market Management: Understanding, Creating, and Delivering Value

    By: James C. Anderson, James A. Narus and Das Narayandas
    For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details
    Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value
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    Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.
    • 2010
    • Journal Article

    Competitiveness: Business Model Reconfiguration for Innovation and Internationalization

    By: Ramon Casadesus-Masanell and Joan E. Ricart
    The purpose of this paper is to reflect on competitiveness by using the business model concept and to understand the need to adapt business models to changes in the environment. View Details
    Keywords: Modeling Innovation; Business Improvement; Spain; Competitive Strategy; Business Model; Change; Globalization; Innovation and Invention; Situation or Environment; Competition
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    Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competitiveness: Business Model Reconfiguration for Innovation and Internationalization." Management Research 8, no. 2 (2010): 123–149.
    • March 2025
    • Case

    Mobvoi's Path Through Market Challenges and Business Reinvention

    By: Paul A. Gompers and Shu Lin
    Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
    Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China
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    Gompers, Paul A., and Shu Lin. "Mobvoi's Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.
    • 26 Nov 2019
    • News

    Fintech, Small Business & the American Dream

    of 2009 alone, Mills points out that 1.8 million small business jobs were lost. Heavily dependent on credit, small businesses were unable to access capital View Details
    Keywords: fintech; Artificial intelligence; Small business
    • March 2015
    • Article

    Business Model Evaluation: Quantifying Walmart's Sources of Advantage

    By: Humberto Brea-Solís, Ramon Casadesus-Masanell and Emili Grifell-Tatjé
    We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and its profit consequences. The method is applied to Walmart by building a qualitative... View Details
    Keywords: Business Models; Quantitative Analysis; Walmart; Production Theory; Business Model; Competitive Advantage; Profit
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    Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé. "Business Model Evaluation: Quantifying Walmart's Sources of Advantage." Strategic Entrepreneurship Journal 9, no. 1 (March 2015): 12–33.
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