Publications

Video

2011 Business Plan Contest Social Venture Track Winner - Sana Care

Article

Discussion of Earnings-based Bonus Plans and Earnings Management by Business Unit Managers

By: Paul M. Healy

Keywords: Management; Compensation and Benefits; Earnings Management

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06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

satisfied, high-paying customers. In essence, incumbents can disassociate themselves from a business in exchange for a better one. How can we identify when flight is in progress? Changes in customer or product mix can be a clear sign of... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

March 1990 (Revised November 1999)
Case

MCI Communications: Planning for the 1990s

By: Robert L. Simons and Hilary Weston

Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details

Keywords: Globalization; Growth and Development; Planning; Strategic Planning; Growth Management; Business or Company Management; Competition; Alignment; Communications Industry

18 Feb 2014
News

Stick with Plan A

dependency. In many cases, it crowded out entrepreneurship and private investment. "After five years working in New York, Indonesia, Angola, and the Central African Republic, I decided I had had enough and would apply to business school."... View Details

Keywords: Robert S. Benchley; Waleed Iskandar (MBA 1993); Telecommunications

01 Jun 2017
News

Surveying Students’ Summer Plans

brands (like Tim Tams), so I was looking for an opportunity to work on strategic brand initiatives with a firm that has similarly beloved products. Also, my wife and I enjoy outdoor activities and have heard that Minneapolis is amazing in summer—so we View Details

Keywords: Julia Hanna

May 2014 (Revised March 2017)
Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India

December 2020 (Revised April 2021)
Case

Arcos Dorados: A QSR Recovery Plan

By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal

Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s... View Details

Web

Field Course: Business Plans for Innovating in Health Care, Q2 - Course Catalog

HBS Course Catalog Field Course: Business Plans for Innovating in Health Care, Q2 Course Number 6345 Nancy R. McPherson Professor Regina Herzlinger Visiting Lecturer Ben Creo Fall; Q2; 1.5 credits Project... View Details

January 2001 (Revised March 2002)
Case

Ford Motor Company's Value Enhancement Plan

By: Andre F. Perold

In April 2000, Ford Motor Co. announced a shareholder Value Enhancement Plan (VEP) to significantly recapitalize the firm's ownership structure. Ford had accumulated $23 billion in cash reserves and under the VEP would return as much as $10 billion of this cash to... View Details

Keywords: Restructuring; Forecasting and Prediction; Capital Structure; Cash; Financial Liquidity; Policy; Business and Shareholder Relations; Value; Auto Industry

01 Jun 2009
News

Sounds Like a Plan

BRENNEMAN: A fast way to make money. Rigorous, thorough analysis is the precursor of an effective business plan, right? Maybe not. In an interview about leadership in the New York Times (March 15, 2009), Greg Brenneman (MBA ’88), chairman... View Details

Keywords: Air Transportation; Transportation

April 2009 (Revised October 2010)
Case

Planned Parenthood Federation of America in 2008

By: Allen S. Grossman, Thomas J. Steenburgh, Lauren Susan Mehler and Matthew Benjamin Oppenheimer

As with many national non-profits, Planned Parenthood is organized as 100 separate 501(c)3 organizations. What is the best structure for Planned Parenthood to fulfill its mission? View Details

Keywords: Business or Company Management; Mission and Purpose; Organizational Structure; Nonprofit Organizations

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18 May 2011
News

Man with a Plan

practice law and head the company for another 15 years. “I had an undergraduate degree in business and a law degree, [but] I knew we needed help with managing our growing business,” Rane said in a recent interview. That’s when he decided... View Details

July 2008 (Revised March 2010)
Case

McDonald's Plan to Win (A)

By: Ramon Casadesus-Masanell, Karla Ingrid Gravis and Annette Kristine Rodriguez

As of 2007, McDonald's had made significant progress on its “Plan to Win,” and the company was rewarded by reaching an all-time high share price. However, McDonald's competitors had expanded beyond the typical fast food giants, such as Wendy's and Burger King, as... View Details

Keywords: Business Model; Competitive Strategy; Complexity; Supply and Industry; Retail Industry; Food and Beverage Industry