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- All HBS Web (126)
- Faculty Publications (50)
Show Results For
- All HBS Web (126)
- Faculty Publications (50)
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
entailed setting up a corporate page on Facebook, getting people to "Like" it, and then broadcasting messages to those fans with the expectation of receiving a response (in the form of either feedback or increased sales). Companies have... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That... View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
breathtaking Internet IPOs - the company's stock went from $17 to $95.50 on its first day of trading. "It's the first pure-play journalism IPO," Kramer told USA Today (January 26, 1999), adding that the wonders of the Web are such that... View Details
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
people use various online social platforms, makes some predictions. In the first decade of its existence, Facebook, aided by the broad adoption of mobile devices and fast internet connections, emerged as a virtual Cheers bar where people... View Details
Keywords: by Mikolaj Piskorski
- 07 Sep 2021
- News
Growing Home
broadcasting station. Ibaraki prefecture had only one broadcasting station, including TV and radio, so that studio had a monopoly on the airwaves. So we bought a station from Asahi Shimbun newspaper company... View Details
Keywords: Dan Morrell
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
what some might think is the most revolutionary concept in marketing to come along in a long time in a very matter-of-fact way. Bob Nemens commented, "Traditional marketers may be quick to dismiss Internet chatter as coming from the... View Details
Keywords: by James Heskett
- 01 Dec 2000
- News
Everything Old Is New Again: The History of Technological Frontiers
into public stock offerings capitalizing on the boom, only to experience financial heartache when the bubble burst. Sound like the Internet revolution of the 1990s? Try the radio revolution of the 1920s. In a presentation to alumni at a... View Details
- 01 Sep 2010
- News
Leslie Gold
they didn’t do drugs, they were foreman material. Some nights I’d have to drag myself down to the plant because the burglar or fire alarm had gone off. The cops would be there, waiting. Fine. Except they’d tell me, “You go in first.” My... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics... View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
14 for '14
"A new push for college athletes to (finally) be paid will gain strength; the NBA will win the broadcasting rights lottery, securing new deals with at least two networks; and the only time A-Rod wears a Yankee uniform next year will be if... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
the subculture of competitive gaming and its economic potential came fully into view—first in South Korea. The country’s well-developed internet infrastructure had birthed a vibrant gaming community, and with support from the government... View Details
- 07 Jun 2011
- First Look
First Look: June 7
formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to bring down the costs of creating... View Details
Keywords: Sean Silverthorne
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States, according to a recent report... View Details
- August 2009 (Revised January 2012)
- Case
Pandora: Royalties Kill the Web Radio Star? (A)
By: Robert C. Pozen and Alex Curtis Rosenfeld
Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details
Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry
Pozen, Robert C., and Alex Curtis Rosenfeld. "Pandora: Royalties Kill the Web Radio Star? (A)." Harvard Business School Case 310-026, August 2009. (Revised January 2012.)
- January 2014
- Teaching Note
Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)
By: John Quelch
- November 1995
- Case
InterZine Productions, Inc.
By: William A. Sahlman and Jason Green
Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details
Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
that when users of social media platforms are motivated to signal their virtue, it leads them to behave badly,” she says. Yet her results suggest that people expect greater social rewards for broadcasting the truth. “Our results suggest... View Details
Keywords: by Avery Forman
- March 2020 (Revised May 2020)
- Case
Redefining Mogul
By: Ethan C. Rouen
Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had... View Details
Keywords: Women; Inclusion; Technology; Branding; Social Impact; Entrepreneurship; Internet and the Web; Information; Knowledge Dissemination; Gender; Diversity; Brands and Branding; Expansion; Strategy; Media; Personal Development and Career; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
Serafeim, George, Ethan Rouen, and Sarah Gazzaniga. "Redefining Mogul." Harvard Business School Case 120-043, March 2020. (Revised May 2020.)
- January 2006 (Revised November 2007)
- Compilation
Podcasting
By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)