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  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

to managers and stimulating reflection among scholars, a new working paper by HBS professors James E. Austin and Herman B. "Dutch" Leonard looks at how and why such acquisitions occur and how to manage the new combinations most... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • Article

The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize

By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
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  • 01 Jun 2000
  • News

Networked Computers behind IT Payoff

information and the people who use it," he observes. McAfee's research shows that employees generally embrace networked systems, perhaps, he says, because their databases and business processes "interconnect people View Details
  • February 2015
  • Case

Transforming Verizon 2015: Going Above the Network

By: Rosabeth Moss Kanter and Daniel Fox
In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details
Keywords: Verizon; Lowell McAdam; Marni Walden; Verizon Wireless; Telecommunications; Wireless Communications; Organizational Change And Transformation; Organizational Culture; Corporate Strategy; Corporate Structure; Reorganization; Positioning; Transformation; Leadership; Managing Change; Organizational Change and Adaptation; Communication Technology; Innovation Leadership; Wireless Technology; Telecommunications Industry; United States
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  • 27 Nov 2012
  • News

The Beauty of the Network

Pao: A beauty business veteran leverages the HBS network to launch her own skincare line. Photo courtesy Patti Pao Patti Pao (MBA 1987) describes her two years at HBS as “spectacularly unsuccessful,” thanks... View Details
Keywords: cosmetics; salmon; Securities, Commodities, and Other Financial Investments; Finance; Miscellaneous Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • July 2001 (Revised September 2005)
  • Case

USA TODAY: Pursuing the Network Strategy (A)

By: Michael L. Tushman, Michael J. Roberts and David Kiron
Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO... View Details
Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry
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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are... View Details
Keywords: by Martha Lagace
  • 01 Mar 2004
  • News

Protecting against the Erosion of Brand Value

Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from View Details
Keywords: Publishing Industries (except Internet); Information
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz... View Details
Keywords: by Nancy F. Koehn
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful... View Details
  • May 2012
  • Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions
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  • August 2012 (Revised October 2015)
  • Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California
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  • 03 Mar 2011
  • Working Paper Summaries

How Firm Strategies Influence the Architecture of Transaction Networks

Keywords: by Jianxi Luo, Daniel E. Whitney, Carliss Y. Baldwin & Christopher L. Magee
  • 27 Sep 2024
  • Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

Surging inflation drove many consumers to cheaper brands or lower-quality products, but new data suggests that switching might not have saved them as much as they might have expected. During the most recent period of high inflation,... View Details
Keywords: by Ana Elena Azpúrua
  • 07 Mar 2019
  • News

Smart Marketing Brings Rapid Growth to Latino Brands

did, one step at a time, is bring together concepts and brands from Mexico and from Latin America, establish them in the marketplace, and work them hard to visually have an influence at View Details
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful... View Details
Keywords: Consumer Products / Retail
  • 2012
  • Working Paper

Author-Level Eigenfactor Metrics: Evaluating the Influence of Authors, Institutions and Countries within the SSRN community

By: Jevin D. West, Michael C. Jensen, Ralph J. Dandrea, Gregg Gordon and Carl T. Bergstrom
In this paper, we show how the Eigenfactor® score, originally designed for ranking scholarly journals, can be adapted to rank the scholarly output of authors, institutions, and countries based on author-level citation data. Using the methods described herein, we... View Details
Keywords: Body of Literature; Measurement and Metrics; Networks; Rank and Position; Research; Motivation and Incentives
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  • Web

Online Creating Brand Value Course | HBS Online

Earn by: completing any three courses within either subject area to earn a Certificate of Specialization Learn More about what you earn Syllabus 5 Modules, 30-35 Hours Download full syllabus 8 hrs Module 1... View Details
  • 07 Jan 2025
  • Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

remain - and someone in your friend group will remember the ‘takeaway’ you need in the moment.” The HBS network also played a role in Twist landing her first brand management... View Details
  • 2010
  • Other Unpublished Work

Hunkering Down and Venturing Out: Network Activation in Response to the Uncertainty of Organizational Restructuring

Uncertain times in organizational life are often accompanied by shifts in resources and power and can trigger a desire for people to affiliate with others. Yet little is understood about which network ties people activate when they feel uncertain about their standing... View Details
Keywords: Risk and Uncertainty; Restructuring; Interpersonal Communication; Organizational Structure
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