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Show Results For
- All HBS Web
(1,093)
- People (2)
- News (221)
- Research (651)
- Multimedia (1)
- Faculty Publications (251)
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- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
shared mobile-based longitudinal Electronic Health Records via mobile phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded... View Details
Keywords: Multiple alumni
- 01 Dec 2002
- News
Serving through TechnoServe
Paul and Susan Tierney in Ghana. With a mission to create economic value in Latin America and Africa by supporting local entrepreneurs, TechnoServe uses its $15 million budget and four hundred employees to provide business resources to... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
- 15 Dec 2011
- News
An HBS gift guide
country. It becomes part of your value system.” Warm up with Rawdon’s winter wear for children Previous Next Quiet your mind Jamie Hanna (MBA ’98) Founder, Zobha “I wanted to build a brand that inspires... View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain climbing, Carpenter says, it's... View Details
Keywords: Caroline Chauncey
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
will buy the used product.” For Apple, the rewards have outweighed the risks. Global shipments of used smartphones reached 282.6 million in 2022, an 11.5 percent increase over 2021, with iPhones representing 80 percent of the secondhand market by View Details
Keywords: Jennifer Meyers
- 01 Sep 2010
- News
You’ve Been YouTubed
of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building on this View Details
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly... View Details
- 01 Sep 2010
- News
Reinventing the Annual Report
recognizing this, BMW Group several years ago began issuing a Sustainable Value Report detailing the energy and water consumed, waste removed, and volatile organic compounds per vehicle produced. BMW believes that its reputation as the... View Details
Keywords: Robert G. Eccles
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
States with food banks and distribution networks. For its part, H-E-B realized its corporate values of contributing to the communities in which it operates and generated goodwill and brand enhancement in... View Details
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
values and leadership on campus. The board strongly supports Dean Kim B. Clark's position that HBS alumni must represent a higher standard of conduct with an emphasis on the importance of integrity, accountability, values, principles,... View Details
- 01 Jun 2010
- News
Alumni Eager to Help Shape School’s Future
there are the intangibles. Alumni care deeply about the School’s brand and image in the world, which of course are shaped in part by the thousands of alumni who bear the School’s credentials. The value of... View Details
Keywords: Ann Kelly
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Jun 2000
- News
HBS Alumni Association Board of Directors: President's Report
conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity... View Details
Keywords: Edmund A. Hajim (MBA 1964)
- 01 Apr 2001
- News
Ed Tian: Boardroom Revolutionary
At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of... View Details