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Publications

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  • All HBS Web  (1,093)
    • People  (2)
    • News  (221)
    • Research  (651)
    • Multimedia  (1)
  • Faculty Publications  (251)

Show Results For

  • All HBS Web  (1,093)
    • People  (2)
    • News  (221)
    • Research  (651)
    • Multimedia  (1)
  • Faculty Publications  (251)
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  • 12 Apr 2011
  • News

Twelve Global Finalists Compete at HBS

shared mobile-based longitudinal Electronic Health Records via mobile phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded... View Details
Keywords: Multiple alumni
  • 01 Dec 2002
  • News

Serving through TechnoServe

Paul and Susan Tierney in Ghana. With a mission to create economic value in Latin America and Africa by supporting local entrepreneurs, TechnoServe uses its $15 million budget and four hundred employees to provide business resources to... View Details
  • 01 Sep 2010
  • News

Fair Trade

of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 29 Jul 2013
  • News

Opening New Markets for Black South African Winemakers

established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the... View Details
Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 01 Apr 2002
  • News

Q&A - Mark Fields

Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing
  • 15 Dec 2011
  • News

An HBS gift guide

country. It becomes part of your value system.” Warm up with Rawdon’s winter wear for children Previous Next Quiet your mind Jamie Hanna (MBA ’98) Founder, Zobha “I wanted to build a brand that inspires... View Details
Keywords: Bulletin Staff; holiday; gift giving; Manufacturing; Retail Trade
  • 01 Feb 1999
  • News

Entrepreneurs Speak at HBS

all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
  • 01 Apr 1998
  • News

Going For The Summit

company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain climbing, Carpenter says, it's... View Details
Keywords: Caroline Chauncey
  • 01 Sep 2024
  • News

Reduce, Reuse, Recycle

will buy the used product.” For Apple, the rewards have outweighed the risks. Global shipments of used smartphones reached 282.6 million in 2022, an 11.5 percent increase over 2021, with iPhones representing 80 percent of the secondhand market by View Details
Keywords: Jennifer Meyers
  • 01 Sep 2010
  • News

You’ve Been YouTubed

of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building on this View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
  • 01 Jun 2009
  • News

Alumni Books

market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Sep 2010
  • News

Reinventing the Annual Report

recognizing this, BMW Group several years ago began issuing a Sustainable Value Report detailing the energy and water consumed, waste removed, and volatile organic compounds per vehicle produced. BMW believes that its reputation as the... View Details
Keywords: Robert G. Eccles
  • 01 Dec 2002
  • News

Building a Network for Social Enterprise in Latin America

States with food banks and distribution networks. For its part, H-E-B realized its corporate values of contributing to the communities in which it operates and generated goodwill and brand enhancement in... View Details
  • 01 Aug 2002
  • News

HBS Alumni Association Board of Directors: President's Report

values and leadership on campus. The board strongly supports Dean Kim B. Clark's position that HBS alumni must represent a higher standard of conduct with an emphasis on the importance of integrity, accountability, values, principles,... View Details
  • 01 Jun 2010
  • News

Alumni Eager to Help Shape School’s Future

there are the intangibles. Alumni care deeply about the School’s brand and image in the world, which of course are shaped in part by the thousands of alumni who bear the School’s credentials. The value of... View Details
Keywords: Ann Kelly
  • 15 Jun 2021
  • News

Turning Point: Tell Me More

major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
Keywords: politics; communication; voting; demographics
  • 01 Jun 2000
  • News

HBS Alumni Association Board of Directors: President's Report

conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity... View Details
Keywords: Edmund A. Hajim (MBA 1964)
  • 01 Apr 2001
  • News

Ed Tian: Boardroom Revolutionary

At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of... View Details
Keywords: Alejandro Reyes; Telecommunications; Information
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