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Publications

Publications

Filter Results: (136) Arrow Down
Filter Results: (136) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (136)
    • News  (20)
    • Research  (111)
    • Multimedia  (1)
  • Faculty Publications  (43)

Show Results For

  • All HBS Web  (136)
    • News  (20)
    • Research  (111)
    • Multimedia  (1)
  • Faculty Publications  (43)
← Page 5 of 136 Results →
  • 01 Feb 2008
  • What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's valuation ... we can more than... View Details
Keywords: by Jim Heskett
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly acquired a sophisticated clientele. The... View Details
Keywords: Carmen Nobel
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 01 Jun 2023
  • News

Spray Canon

dollars at auctions in recent years. How did a style born on the canvas of the city make the leap from the subway to Sotheby’s? Assistant Professor James Riley, a former graffiti artist himself who now studies valuation processes in... View Details
Keywords: Dan Morrell; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 11 Jun 2013
  • First Look

First Look: June 11

in 2007. A sizeable portion of the growth can be explained by rising asset management fees, which in turn were driven by increases in the valuation of tradable assets, particularly equity. Another important factor was growth in fees... View Details
Keywords: Carmen Nobel
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

And future growth prospects are baked into stock market valuations of companies. Yet an increasingly high percentage of Fortune 500 CEOs have not come up the ranks through marketing or sales. At the same time, in many companies, the chief... View Details
Keywords: by John Quelch
  • Web

Field Course: Venture Capital Journey - Course Catalog

superseded by this course. In VCJ, students will learn all aspects of the venture capital process, including: Deal sourcing Developing an investment thesis Conducting due diligence Investment decision making Determining valuation and... View Details
  • 17 Feb 2003
  • Research & Ideas

Building Communities as Well as Companies

research, figure out what's going to be hot, and be adaptable to the market. Brand yourself and create value by using whatever resources you have at hand." Groves outlined a few common characteristics of companies that have weathered... View Details
Keywords: by Julia Hanna
  • 10 Aug 2010
  • First Look

First Look: August 10

approach was necessary because market prices did not reflect fundamental values in the current environment. After announcing the alternative valuation methodology in September 2009, he must convince industry participants-ship owners,... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

recruit in the future Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718497-PDF-ENG Harvard Business School Case 518-086 The Art and Science of Brand Valuation View Details
Keywords: Dina Gerdeman
  • 25 Aug 2022
  • Research & Ideas

It’s All in a Name: Reputable Investors Help Startups Shine

company off the ground,” says Bernstein, the Marvin Bower Associate Professor in the Entrepreneurial Management Unit at HBS. “At the earliest stages, you have no reputation, no brand name, and you're facing significant uncertainty and... View Details
Keywords: by Rachel Layne
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details
Keywords: Sean Silverthorne
  • 31 Jan 2023
  • News

Female Founders' Dilemmas; UK Tech Startups

Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,... View Details
Keywords: Sean Silverthorne
  • 22 Apr 2020
  • Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details
Keywords: by Danielle Kost; Financial Services
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the brand” is a focus. Includes View Details
Keywords: Dina Gerdeman
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

and how marketing actions influence changes in it. Methods for brand valuation can be discussed and issues related to branding in contemporary times, such as authenticity,... View Details
Keywords: Dina Gerdeman
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

several important issues likely to be encountered in the analysis of deferred taxes (e.g., deferred tax assets vs. liabilities, balance sheet classification, permanent differences, statutory vs. effective tax rate, net operating loss carry forwards, and View Details
Keywords: Martha Lagace
  • 01 Sep 2013
  • News

Who Are We?

Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its View Details
Keywords: Martha Lagace
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