Publications

February 2022
Case

Launching the Social

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn

This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details

Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion

March 2002 (Revised October 2002)
Case

The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century

By: Stephen A. Greyser and David Crockett

The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details

Keywords: Nonprofit Organizations; Finance; Product Development; For-Profit Firms; Partners and Partnerships; Arts; Brands and Branding; Innovation and Invention; Fine Arts Industry; Financial Services Industry; Massachusetts

18 Nov 2008
First Look

First Look: November 18, 2008

for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful... View Details

Keywords: Martha Lagace

September 2024
Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details

Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California

July 2008 (Revised February 2009)
Supplement

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details

Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa

25 Jan 2011
First Look

First Look: Jan. 25

PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details

Keywords: Sean Silverthorne

06 Oct 2003
Research & Ideas

The Growth of the Social Enterprise

social programs or services, but with limited formal mechanisms for central control and few prescribed interactions between local sites and the center. Tight affiliates are quite similar to business franchises, where the central organization retains significant control... View Details

Keywords: by Carla Tishler

01 Nov 2016
First Look

First Look - November 1, 2016

Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends... View Details

Keywords: Sean Silverthorne

07 Apr 2015
First Look

First Look: April 7

brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning... View Details

Keywords: Sean Silverthorne

April 2011
Teaching Note

Todovino: Can Your Rival be Your Friend? (TN)

By: Francisco de Asis Martinez-Jerez

Teaching Note for 111071. View Details

Keywords: Joint Ventures; Cost vs Benefits; Partners and Partnerships; Brands and Branding; Risk and Uncertainty; Online Technology; Food and Beverage Industry

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who could afford them. The field of domestic infant formula View Details

Keywords: Carmen Nobel

January 2000 (Revised May 2001)
Case

kate spade

Kate Spade's founders try to finance and grow their luxury handbag and accessories business. As the case ends, the founding team must decide among four potential strategic partners offering to purchase different shares of Kate Spade at various valuations. Includes... View Details

Keywords: Growth Management; Partners and Partnerships; Business Growth and Maturation; Brands and Branding; Apparel and Accessories Industry

29 May 2007
First Look

First Look: May 29, 2007

partnership with CEOSS, a 50-year-old NGO, and through other local, community-based organizations. This network approach diverges form the traditional Habitat model of building houses through HFH's own affiliate organizations, but enables... View Details

Keywords: Martha Lagace

13 May 2008
First Look

First Look: May 13, 2008

college. However, recent changes to the state's accountability system necessitated greater focus on helping Codman Academy students meet this graduation requirement. Codman Academy's founding, academic model, leadership, and partnerships... View Details

Keywords: Martha Lagace

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

other partnerships in our sample, Tetra Pak strove to restrict exposure of its efforts and prevent a close association of its brand with the "Recyclable by Nature" (Reciclable por Naturaleza)... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

April 2010
Teaching Note

Swire Beverages: Implementing CSR in China

By: Christopher Marquis, Alison Comings and Bobbi Thomason

Teaching Note for [410021]. View Details

Keywords: Corporate Social Responsibility and Impact; Business and Community Relations; Health; Organizational Design; Factories, Labs, and Plants; Business Strategy; Business and Stakeholder Relations; Safety; Natural Environment; Brands and Branding; Interests; Partners and Partnerships; Food and Beverage Industry; China