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  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

What do Stella McCartney, Apple, Netflix, and Wal-Mart have in common? They were all subjects of the most popular episodes of Harvard Business School's Cold Call podcast in the last year. Twice monthly, host and Chief Marketing and Communications Officer Brian Kenny... View Details
Keywords: Re: Multiple Faculty
  • January 2009 (Revised July 2009)
  • Case

Alibaba's Taobao (A)

By: Felix Oberholzer-Gee and Julie M. Wulf
This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details
Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China
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Oberholzer-Gee, Felix, and Julie M. Wulf. "Alibaba's Taobao (A)." Harvard Business School Case 709-456, January 2009. (Revised July 2009.)
  • 2024
  • Working Paper

The Crowdless Future? Generative AI and Creative Problem Solving

By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani
The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention
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Boussioux, Léonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem Solving." Harvard Business School Working Paper, No. 24-005, July 2023. (Revised July 2024.)
  • August 1988 (Revised October 1988)
  • Background Note

Business Plan

Describes the various uses for a business plan and focuses on writing a business plan to attract financing for a new venture. View Details
Keywords: Business Plan; Business Startups; Borrowing and Debt; Venture Capital; Management
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Roberts, Michael J. "Business Plan." Harvard Business School Background Note 389-020, August 1988. (Revised October 1988.)
  • December 2008 (Revised July 2010)
  • Case

TravelCenters of America

By: Robin Greenwood, Daniel Jacob Goldberg and James Quinn
A New York-based hedge fund must decide whether to invest in TravelCenters of America (TA), a recent spin-off from a U.S.-based real estate investment trust. The case confronts students with the question: To what extent is this spin-off opportunity attractive from a... View Details
Keywords: Mergers and Acquisitions; Investment; Valuation; Real Estate Industry; Travel Industry; United States
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Greenwood, Robin, Daniel Jacob Goldberg, and James Quinn. "TravelCenters of America." Harvard Business School Case 209-030, December 2008. (Revised July 2010.)
  • February 2001 (Revised September 2005)
  • Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
  • 2004
  • Case

Neology: Embedded Opportunities in the RFID Space (A)

By: Roberto Charvel and Atul Joshi
Neology was a pioneer in the RFID industry that was able to attract U.S. Army contracts and secure financing by creating a holding company in the U.S., while being a Mexican company. View Details
Keywords: Entrepreneurial Finance; Venture Capital; Emerging Market; Business Startups; Innovation and Invention; Technology
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Charvel, Roberto, and Atul Joshi. "Neology: Embedded Opportunities in the RFID Space (A)." Mexico City: Instituto Tecnológico Autónomo de México (ITAM) Case 036-04-EST-CD, 2004.
  • December 2003
  • Case

Big Ideas, Inc.

By: Henry B. Reiling and Maria Mercedes Camargo
During a weekend social event, a company president learns of an attractive investment tenuously connected to his firm's line of business. Is this a corporate opportunity? View Details
Keywords: Opportunities; Financing and Loans
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Reiling, Henry B., and Maria Mercedes Camargo. "Big Ideas, Inc." Harvard Business School Case 204-104, December 2003.
  • June 2015
  • Case

Ethiopia: An Emerging Market Opportunity?

By: John A. Quelch and Sunru Yong
This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,... View Details
Keywords: Multinational Firms and Management; Emerging Markets; Foreign Direct Investment; Ethiopia
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Quelch, John A., and Sunru Yong. "Ethiopia: An Emerging Market Opportunity?" Harvard Business School Brief Case 915-501, June 2015.
  • December 2002
  • Article

Knowledge Seeking and Location Choice of Foreign Direct Investment in the United States

By: Juan Alcacer and Wilbur Chung
To what extent do firms go abroad to access technology available in other locations? This paper examines whether and when state technical capabilities attract foreign investment in manufacturing from 1987-1993. We find that on average state R&D intensity does not... View Details
Keywords: Knowledge Acquisition; Foreign Direct Investment; Research and Development; Information Technology; Production; Geographic Location; United States
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Alcacer, Juan, and Wilbur Chung. "Knowledge Seeking and Location Choice of Foreign Direct Investment in the United States." Management Science 48, no. 12 (December 2002): 1534–1554.
  • January 2013
  • Supplement

Microsoft Server & Tools (C)

By: Marco Iansiti and Alain Serels
Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform. View Details
Keywords: Technology; Computing; Enterprise Computing; Servers; Cloud Computing; Microsoft; Technology Evolution; Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry
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Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (C)." Harvard Business School Supplement 613-047, January 2013.
  • February 2001
  • Case

ALWAYSi

By: Paul A. Gompers and Sergio Rattner
Anthony Soohoo, COO at ALWAYSi, an independent film distributor, is preparing projections for the company. Soohoo must decide which revenue streams the company should pursue. The firm is faced with a variety of attractive opportunities. View Details
Keywords: Forecasting and Prediction; Business Strategy; Revenue; Film Entertainment; Strategic Planning; Business Startups; Entertainment and Recreation Industry
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Gompers, Paul A., and Sergio Rattner. "ALWAYSi." Harvard Business School Case 201-075, February 2001.
  • 14 Sep 2016
  • Research & Ideas

Web Surfers Have a Schedule and Stick to It

NOTICE For web-based businesses looking to attract users, the implications have some interesting strategy considerations, although this is not a large focus of the study. “To reach people, you can’t do what you usually do, which is have a... View Details
Keywords: by Julia Hanna; Retail; Web Services
  • 05 Jul 2004
  • What Do You Think?

Work-Life: Is Productivity in the Balance?

things, to attract and retain talent. Such benefits recognize the growing demands on the lives of people, particularly at times when jobs are being expanded to achieve higher productivity—to do more with less. Responses have ranged all... View Details
Keywords: by James Heskett
  • August 2020 (Revised February 2021)
  • Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details
Keywords: Business Model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; Revenue; Price; Food; Business History; Employment; Brands and Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food and Beverage Industry; Technology Industry; Asia; China
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Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
  • March 1998 (Revised June 1999)
  • Case

DigitalThink: Building a Sales Force

By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall
A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details
Keywords: Internet and the Web; Salesforce Management; Business Startups; Service Industry
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Roberts, Michael J., Joseph B. Lassiter III, and Christina L. Darwall. "DigitalThink: Building a Sales Force." Harvard Business School Case 898-193, March 1998. (Revised June 1999.)
  • January–February 2023
  • Article

Rethink Your Employee Value Proposition: Offer Your People More Than Just Flexibility

By: Mark Mortensen and Amy C. Edmondson
A lot of leaders believe that the formula for attracting and keeping talent is simple: Just ask people what they want and give it to them. The problem is, that approach tends to address only the material aspects of jobs that are top of employees’ minds at the moment,... View Details
Keywords: Compensation and Benefits; Retention; Recruitment; Mission and Purpose; Organizational Culture; Satisfaction
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Mortensen, Mark, and Amy C. Edmondson. "Rethink Your Employee Value Proposition: Offer Your People More Than Just Flexibility." Harvard Business Review 101, no. 1 (January–February 2023): 45–49.
  • March 2023 (Revised June 2023)
  • Case

Layoffs in the Tech Industry: 2022–2023

By: Sandra J. Sucher and Marilyn Morgan Westner
This case examines the mass layoffs that swept through the tech industry (2022-2023) through the lens of four companies: Twitter, Stripe, Meta, and Google. How these companies implemented workforce change through mass layoffs raises critical questions applicable beyond... View Details
Keywords: Layoffs; Human Resource Management; Workforce Reductions; Ethics; Human Resources; Management; Values and Beliefs; Employee Relationship Management; Resignation and Termination; Compensation and Benefits; Technology Industry; United States; United Kingdom
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Sucher, Sandra J., and Marilyn Morgan Westner. "Layoffs in the Tech Industry: 2022–2023." Harvard Business School Case 323-095, March 2023. (Revised June 2023.)
  • 12 Oct 2017
  • Cold Call Podcast

Telemundo: The Fastest Growing TV Network in the United States

Keywords: Re: Henry W. McGee; Entertainment & Recreation; Media & Broadcasting
  • 25 Mar 2014
  • First Look

First Look: March 25

link: http://www.palgrave.com/Products/TitlePrint.aspx?PID=362801 August 2013 Proceedings of the National Academy of Sciences Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men By: Brooks, Alison Wood, Laura Huang, Sarah... View Details
Keywords: Sean Silverthorne
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