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Show Results For
- All HBS Web
(772)
- People (1)
- News (311)
- Research (382)
- Events (3)
- Multimedia (23)
- Faculty Publications (189)
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- August 2013
- Case
Desi Shack: Location Choice in the Big Apple
By: William R. Kerr and Alexis Brownell
Desi Shack is a “fast casual” restaurant, started by two HBS alumni, that serves Indian and Pakistani cuisine in midtown Manhattan. The founders are looking to expand into a second location and also plan to hire a COO, and there is very little room for error in the... View Details
Keywords: Restaurant; New York City; Location Choice; Entrepreneurship; Food; Geographic Location; Food and Beverage Industry; New York (city, NY)
Kerr, William R., and Alexis Brownell. "Desi Shack: Location Choice in the Big Apple." Harvard Business School Case 814-012, August 2013.
- November 1990 (Revised November 1991)
- Supplement
Apple Computer (C1): Reorganizing the Human Resource Function
Provides a follow-up to the (C) case. A new organization chosen for the human resource (HR) function is described. Students must compare the design chosen by Apple's HR managers with the one they chose. View Details
Gibbs, Michael J. "Apple Computer (C1): Reorganizing the Human Resource Function." Harvard Business School Supplement 491-063, November 1990. (Revised November 1991.)
- December 13, 2022
- Article
What Elon Musk Can Learn from Steve Jobs’s Return to Apple
By: Andy Wu and Goran Calic
Changing the strategic direction of an existing company is among the hardest management challenges out there. Most attempts fail. In trying to remake Twitter, Elon Musk has a daunting task ahead of him. There’s precedent, however, for dramatically reimagining a major... View Details
Wu, Andy, and Goran Calic. "What Elon Musk Can Learn from Steve Jobs’s Return to Apple." Harvard Business Review (website) (December 13, 2022).
- January 2022
- Supplement
Apple Inc. in 2020 – Select Market Data
By: David B. Yoffie
Supplement to HBS Case No. 720-454, "Apple Inc. in 2020." View Details
Yoffie, David B. "Apple Inc. in 2020 – Select Market Data." Harvard Business School Supplement 722-387, January 2022.
- August 2013
- Teaching Note
Apple Inc. and the iPhone 4 Antenna Issue
By: Francois Brochet and Krishna G. Palepu
- January 2013
- Case
Apple Inc. and the iPhone 4 Antenna Issue
By: Francois Brochet, Krishna G. Palepu and Lauren Barley
Brochet, Francois, Krishna G. Palepu, and Lauren Barley. "Apple Inc. and the iPhone 4 Antenna Issue." Harvard Business School Case 113-088, January 2013.
- August 1985 (Revised September 1987)
- Case
John Sculley at Apple Computer (A & B) (Condensed)
Pava, Calvin H P, and James D. Mayer. "John Sculley at Apple Computer (A & B) (Condensed)." Harvard Business School Case 486-015, August 1985. (Revised September 1987.)
- April 2009
- Supplement
Symbian, Google & Apple in the Mobile Space (B)
By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan
Supplements the (A) case. View Details
Suarez, Fernando, Benjamin Edelman, and Arati Srinivasan. "Symbian, Google & Apple in the Mobile Space (B)." Harvard Business School Supplement 909-056, April 2009.
- April 2009
- Case
Symbian, Google & Apple in the Mobile Space (A)
By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan
Symbian, maker of a leading mobile smartphone operating system, faces new competition from Google and Apple. Symbian evaluates changes to its software and its relationships with distributors in order to meet these competitors. View Details
Keywords: Decision Choices and Conditions; Distribution; Competitive Strategy; Mobile and Wireless Technology; Applications and Software
Suarez, Fernando, Benjamin Edelman, and Arati Srinivasan. "Symbian, Google & Apple in the Mobile Space (A)." Harvard Business School Case 909-055, April 2009. (request a courtesy copy.)
- Article
Contagion or Restitution? When Bad Apples can Motivate Ethical Behavior
By: F. Gino, J. Gu and C. B. Zhong
Gino, F., J. Gu, and C. B. Zhong. "Contagion or Restitution? When Bad Apples can Motivate Ethical Behavior." Journal of Experimental Social Psychology 45, no. 6 (November 2009): 1299–1302.
- December 2016 (Revised January 2017)
- Supplement
Accounting for the iPhone Upgrade Program (B)
By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi
In October 2016, Apple Inc. announced the financial results for its fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story.... View Details
Heese, Jonas, Krishna G. Palepu, H. David Sherman, and Monica Baraldi. "Accounting for the iPhone Upgrade Program (B)." Harvard Business School Supplement 117-039, December 2016. (Revised January 2017.)
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple
By: John A. Quelch
Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
- August 2016 (Revised January 2017)
- Case
Accounting for the iPhone Upgrade Program (A)
By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi
On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone models 6s and 6s Plus in Apple’s retail stores throughout the U.S. Next to the strategic implications of the Upgrade Program, financial analysts tried to understand... View Details
Keywords: Accounting; Apple Inc.; iPhone 6s; International Accounting; Electronics Industry; California; United States
Heese, Jonas, Krishna G. Palepu, H. David Sherman, and Monica Baraldi. "Accounting for the iPhone Upgrade Program (A)." Harvard Business School Case 117-020, August 2016. (Revised January 2017.)
- 17 Dec 2019
- Working Paper Summaries
Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure
- February 4, 2013
- Guest Column
How Facebook Can Totally Undermine Apple and Google in the Platform Games
By: Andrei Hagiu
Today, Facebook seems like the juggernaut crushing everything in its path, most recently Twitter's Vine app and Yandex's social app. And in its last quarter, Facebook's mobile usage surpassed its web usage—for the first time ever. This is important because Facebook has... View Details
Keywords: Technology Industry
Hagiu, Andrei. "How Facebook Can Totally Undermine Apple and Google in the Platform Games." Wired.com (February 4, 2013).
- June 2010 (Revised August 2010)
- Case
Dr. Cameron Powell and AirStrip Technologies: After the Apple Worldwide Developers Conference
Dr. Cameron Powell and his partner, Trey Moore, co-founders of the innovative company, AirStrip Technologies, have developed a series of apps for the iPhone and other smartphones that can help doctors monitor the vital signs of their patients anytime, anywhere. They... View Details
Keywords: Information Technology; Entrepreneurship; Applications and Software; Health Care and Treatment; Mobile and Wireless Technology; Product Development; Information Technology Industry; Health Industry; United States
Chakravorti, Bhaskar, and N. Venkatraman. "Dr. Cameron Powell and AirStrip Technologies: After the Apple Worldwide Developers Conference." Harvard Business School Case 810-143, June 2010. (Revised August 2010.)
- September 12, 2014
- Article
Why the Apple Watch Is a Gift to the Swiss Watch Industry
By: Ryan Raffaelli
Keywords: Technology Change; Innovation and Management; Competition; Manufacturing Industry; Switzerland
Raffaelli, Ryan. "Why the Apple Watch Is a Gift to the Swiss Watch Industry." Reprint H00ZKX. Harvard Business Review (website) (September 12, 2014).
- December 1992
- Supplement
Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape
By: David B. Yoffie
John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently. View Details
Yoffie, David B. "Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape." Harvard Business School Video Supplement 793-507, December 1992.
- April 2015 (Revised December 2018)
- Case
Steve Jobs: Leader Strategist
By: Cynthia A. Montgomery and David B. Yoffie
Strategically, Steve Jobs got it brilliantly right some times and terribly wrong other times. This case examines Jobs' development as a leader strategist over the course of his entire career. The successes and failures of Apple, NeXT, and Pixar are used to probe the... View Details
Keywords: Strategist; Steve Jobs; Apple; Leadership; Competitive Advantage; Personal Development and Career; Strategy
Montgomery, Cynthia A., and David B. Yoffie. "Steve Jobs: Leader Strategist." Harvard Business School Case 715-454, April 2015. (Revised December 2018.)