Publications

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

For decades, the U.S. auto industry ruled America's economy, shaped the country's development, and influenced American culture and social mores. Now, buffeted by globalization and other powerful forces, it faces a moment of truth. The... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

April 2015
Supplement

Cynthia Carroll at Anglo American Video Supplement

By: Gautam Mukunda

This is a video supplement for the Cynthia Carroll at Anglo American case series. The video features Cynthia Carroll reflecting on her implementation of organizational transformation at Anglo American in regards to the mining company's safety culture. View Details

Keywords: Leadership And Change Management; Leadership, Personal Strategy ＆ Style; Change Management; Change; Safety; Organizational Culture; Leadership; Leadership Style; Mining Industry; South Africa

November 2003 (Revised March 2004)
Background Note

How Government Shaped the American Diet

By: David E. Bell, Stacey J. Bell and George L. Blackburn

American eating habits have changed over time. Reviews those changes, the role of government policy in affecting those changes, and the health consequences of obesity. View Details

Keywords: Nutrition; Business and Government Relations; United States

03 May 2017
Book

The Clear Connection Between Slavery and American Capitalism

Keywords: by Dina Gerdeman

Article

OPEC- The American Scapegoat

By: Bruce R. Scott

Keywords: Organizations; Energy Industry; United States

July 1981 (Revised December 1984)
Case

American Distilling Co. (A)

By: William E. Fruhan Jr.

Keywords: Health Industry; Beauty and Cosmetics Industry; Pharmaceutical Industry

January 2002
Teaching Note

American Express Interactive TN

By: Lynda M. Applegate

Teaching Note for (9-802-022). View Details

Keywords: Transportation Industry; Financial Services Industry

December 1997
Case

California: The American Future?

By: Bruce R. Scott and Kevin Price

California has long been a lead state in terms of population growth, income, and societal norms. In the 1990s, California voters approved referenda to restrict benefits to immigrants and to prohibit affirmative action. Is this likely to be another leading indicator for... View Details

Keywords: Fairness; Governing Rules, Regulations, and Reforms; Policy; Laws and Statutes; Civil Society or Community; Public Opinion; California

April 1992 (Revised June 1993)
Case

American Nursing Services, Inc.

By: Leonard A. Schlesinger and Roger H. Hallowell

P.K. Scherle, R.N., founder, president, and owner, struggles with her successful business and focuses on either growth or enhanced profitability. View Details

Keywords: Growth Management; Business Growth and Maturation; Service Delivery; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry

September 1982
Case

American Diversified Corp. (A)

By: Leonard A. Schlesinger

October 1986 (Revised March 1989)
Case

North American Telecom International

By: David B. Yoffie and John J. Coleman

Keywords: Telecommunications Industry

Research Summary

Competitive Transformation of Latin American Firms

Rogelio Oliva and Fernando Suárez (UAI, Chile) are studing the competitive transformation of Latin American firms. The significant change that Latin economies have undergone in the last decade has had a profound impact on business firms. In fact, a new breed of Latin... View Details

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

When American companies move pieces of their operations overseas—often because manufacturing and labor costs are much cheaper—they run the risk of moving the expertise, innovation, and new growth opportunities just out of their reach as... View Details

Keywords: by Dina Gerdeman; Manufacturing

December 1997
Case

American Cyanamid (A) & (B) (Combined)

American Home Products' (AHP) $9 billion hostile takeover of American Cyanamid (Cyanamid) was the largest merger-and-acquistion transaction in 1994, and made AHP the fourth largest pharmaceutical firm in the United States. At the time of AHP's offer, Cyanamid had... View Details

Keywords: Governing and Advisory Boards; Mergers and Acquisitions; Corporate Governance; Conflict and Resolution; Pharmaceutical Industry

December 2005 (Revised May 2009)
Case

C.R. Smith and the Birth of American Airlines

By: Anthony Mayo and Laura Gaie Singleton

Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details

Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States

September 1994
Case

American Airlines: Object Oriented Flight Dispatching Systems

By: F. Warren McFarlan and Espen Andersen

American Airlines Describes has organized and developed their Systems Operation Control (SOC) center in Dallas, from which the day-to-day running of the airline takes place. This case details the decision support system used by the flight dispatchers, and the... View Details

Keywords: Technological Innovation; Product Development; Programs; Complexity; Technology Adoption; Air Transportation; Air Transportation Industry; United States