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October 2019 (Revised July 2020)
Case

Serbia at a Crossroads

By: Sophus A. Reinert, Federica Gabrieli and Jyotika Banga

In the fall of 2018, Serbia found itself at a crossroads yet again. Following the Balkan Wars of the 1990s and the collapse of Yugoslavia, the country had embarked on a slow and arduous process of accession to the European Union (EU). This had been further hampered by... View Details

Keywords: Geopolitics; EU Accession; Economic Systems; Government and Politics; War; Social Issues; Serbia

May 2007 (Revised August 2007)
Case

Prediction Markets at Google

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee

In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best... View Details

Keywords: Forecasting and Prediction; Knowledge Sharing; Knowledge Use and Leverage; Market Participation; Information Technology

August 2019 (Revised March 2023)
Case

Rand Fishkin at Moz (A)

By: Thomas R. Eisenmann

In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details

Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry

20 Aug 2013
News

What went wrong at JC Penney?

October 2021
Case

Financial Reporting at Mattel

By: Aiyesha Dey, Trung Nguyen, Marshal Herrmann and Julia Kelley

In September 2020, Diana Ferguson was nearing her first Audit Committee meeting as the newly appointed Audit Committee chair of Mattel, Inc. Mattel was just recovering from an accounting scandal which had revealed the company’s poor internal controls and weak board... View Details

October 2022
Case

Pricing at Echosec Systems

By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort

This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings. View Details

Keywords: Marketing Strategy; Product Positioning; Price; Product Development; Information Industry; Canada; United States

June 2014
Case

Making Progress at IDEO

By: Teresa M. Amabile and Katrina Flanagan

This case focuses on different types of client relationships at IDEO, the value of these relationships for IDEO and clients, and the implications for IDEO designers' everyday experience of work. As new types of client work have shifted away from the more classic design... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Employees; Customer Focus and Relationships; Service Industry

July 2020 (Revised March 2021)
Case

Board Diversity at Amazon (A)

By: Aiyesha Dey and Anu Atluru

The case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon’s shareholders, urging them to vote in favor of a... View Details

Keywords: Board Of Directors; Boards; Governing and Advisory Boards; Diversity; Gender; Race; United States

October 1991 (Revised January 2000)
Case

Workplace Safety at Alcoa (A)

By: Kim B. Clark and Joshua D. Margolis

Examines the challenge facing the managers of a large aluminum manufacturing plant in its drive to improve workplace safety. The CEO of the company has made safety a top priority. The plant has made good progress in reducing the injury rate, but now confronts the need... View Details

Keywords: Working Conditions; Safety; Problems and Challenges; Change Management; Operations; Resignation and Termination; Factories, Labs, and Plants; Manufacturing Industry; United States

January 2016
Case

SAP SE: Autism at Work

By: Gary P. Pisano and Robert D. Austin

This case describes SAP's "Autism at Work" program, which integrates people with autism into the company's workforce. The company has a stated objective of making 1% of its workforce people with autism by 2020. SAP's rationale for the program is based on the belief... View Details

Keywords: Software; Human Resource Management; Diversity Management; Germany; Selection and Staffing; Innovation and Management; Applications and Software; Recruitment; Diversity; Information Technology Industry; Germany

06 Nov 2019
Blog Post

Tech Community at HBS

In this Facebook Live conversation about the tech community at HBS, David Homa, the Director of the HBS Digital Initiative, and current students discuss the tech community here and resources available to students looking to learn more or... View Details

September 2011
Supplement

Expansion at Narayana Hrudayalaya

By: Tarun Khanna and Tanya Bijlani

Narayana Hrudayalaya has expanded into a multi-specialty health city in Bangalore, with a 25-acre campus that offers complex tertiary care procedures ranging from orthopedics to cancer care. In 2008, NH raised private equity from JP Morgan and Pinebridge Investments to... View Details

Keywords: Investment; Price; Health Care and Treatment; Emerging Markets; Social Enterprise; Expansion; Health Industry; Bangalore; Cayman Islands; Miami

January 2013
Case

Andrew Ryan at VC Brakes

By: Frank V. Cespedes and Sunru Yong

An aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and... View Details

Keywords: Organizational Culture; Quality Management; Crisis Management; Human Resource Management; Organizational Change and Adaptation; Quality; Change Management; Leading Change; Restructuring; Management Practices and Processes; Problems and Challenges; Auto Industry

January 2018 (Revised May 2018)
Case

Transformation at ING (A): Agile

By: William R. Kerr, Federica Gabrieli and Emer Moloney

In December 2017, Vincent van den Boogert, CEO of ING in the Netherlands, was reflecting upon the company’s “agile” transformation, a reorganization of work that had been critical to respond to and exceed rapidly changing customer expectations. Launched in 2015 at the... View Details

Keywords: Organizational Change; Organizational Management; Workforce; Agile; Change Management; Leadership; Transformation; Organizational Change and Adaptation; Organizational Structure; Leading Change; Cross-Cultural and Cross-Border Issues; Banking Industry

October 2000 (Revised April 2001)
Case

Cost of Capital at Ameritrade

By: Mark L. Mitchell and Erik Stafford

Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details

Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry

March 2022
Case

Tensions at SearchLight Cures

By: Laura Huang and Sarah Mehta

This general experience case tells the story of SearchLight Cures, a fictional biotechnology startup. Having discovered a new therapy for a rare disease, the company’s co-founders find themselves at an impasse over a pricing disagreement. View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Startups; Communication; Interpersonal Communication; Values and Beliefs; Management; Negotiation; Relationships; Partners and Partnerships; Science; Biotechnology Industry; United States; California; San Francisco

October 2023
Case

Leading Transformation at IHCL

By: Krishna G. Palepu, V.G. Narayanan and Malini Sen

In November 2017, Puneet Chhatwal, took charge as MD and CEO of IHCL, popularly referred to as the Taj Hotels. Despite being India’s largest hospitality company by market capitalization and respected for its values and service, IHCL had made losses for the last seven... View Details

Keywords: Turn Around Management; Hospitality Industry; Brand Management; Financial Strategy; Business Model; Restructuring; Asset Management; Leadership Style; Crisis Management; Brands and Branding; Product Positioning; Segmentation; Asia; India

February 2015 (Revised June 2017)
Case

Intrapreneurship at DaVita HealthCare Partners

By: Joseph B. Fuller, David J. Collis and Matthew G. Preble

Josh Golomb, president and general manager of DaVita Rx (Rx), was about to meet with Kent Thiry, CEO of Rx's corporate parent, DaVita Healthcare Partners Inc. (DaVita), in August 2013. The two would discuss whether Golomb should lead a new DaVita venture, Paladina... View Details

Keywords: Intrapreneurship; Entrepreneurial Organizations; Startup Management; Startup; Strategic Positioning; Corporate Entrepreneurship; Corporate Strategy; Business Startups; Strategic Planning; Competitive Strategy; Health Industry; United States

25 Apr 2019

Women at HBS

Hear from members of the Women's Student Association as they reflect on their MBA experience and discuss the environment, resources, and support, for women at HBS. View Details

February 2011
Case

Jamie Turner at MLI, Inc.

By: John J. Gabarro and Colleen Kaftan

The case describes the evolution of an interpersonal mismatch between a previously successful manager, Jamie Turner, and his new boss, Pat Cardullo. Turner, a 32-year-old MBA graduate, has been recruited by Cardullo to be vice president of marketing and sales at Modern... View Details

Keywords: Communication; Interpersonal Relations; Superior ＆ Subordinate; Micro Organizational Behavior; Performance Management; Personal Strategy ＆ Style; Management Style; Conflict Management; Interpersonal Communication; Employee Relationship Management; Rank and Position; Performance; Communication Strategy; Personal Development and Career; Acquisition; Distribution Industry; Consumer Products Industry; San Diego; Chicago

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