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- All HBS Web (1,088)
- Faculty Publications (276)
- October 1998 (Revised November 2001)
- Case
Boston Beer Company: Light Beer Decision
By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)
- January 1999 (Revised December 2000)
- Case
Finale
By: Joseph B. Lassiter III, Michael J. Roberts and Matthew C. Lieb
Designed for use with "Room for Dessert" to show the changes between creating the initial business plans and starting to serve customers. Conforti and Moore have to both manage the business and deliver service to customers on a day-to-day basis in the initial location... View Details
- 01 Jun 2020
- News
Prognosis
of telemedicine. At MGH these virtual visits skyrocketed, allowing patients and doctors to reduce the risk of spreading the virus. How did that change come about so suddenly, after years of existing on the fringes? Robert Huckman: What... View Details
- Web
Institute Associates - Institute For Strategy And Competitiveness
HBS ISC About the Institute About the Institute Contact Us Faculty & Staff Institute Associates Ludcke FAQs Institute Associates Institute Associates Kevin J. Bozic, Senior Institute Associate Dr. Kevin Bozic is the inaugural Chair of... View Details
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Jerry R. Green and Lawrence Kotlikoff Publication: In Institutional Foundations of Public Finance, edited by Alan J. Auerbach and Daniel Shaviro. Harvard University Press, 2009 Abstract A century ago,... View Details
Keywords: Martha Lagace
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
Drives Biology by W. David Lee (AMP 108, 1991), with Jeffrey Drazen, Phillip A. Sharp, and Robert S. Langer (MIT Press) Investigating a series of major biological discoveries that range from pasteurization... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
Giants of Enterprise: Seven Business Innovators and the Empires They Built (HarperBusiness), a new book by HBS professor Richard S. Tedlow, presents fascinating biographical essays of seven men whose products and practices have... View Details
- 01 Jun 2003
- News
Rock Gift to Support Entrepreneurial Studies
unbounded agenda.” By investing resources in the School’s entrepreneurship program, Rock is once again involving himself in what might be considered a growth business. “In the past half–decade or so,” says View Details
- 15 Nov 2020
- News
Global Outposts Expand HBS’s Intellectual Footprint
of online events marking its 20th anniversary. In May, Senior Lecturer Michael Chu moderated an event that addressed financing small and medium-sized businesses during the pandemic, managing through crisis, and understanding the new... View Details
- 15 Jun 2010
- First Look
First Look: June 15
tranches. Overall, a one standard deviation reduction in average time on the market decreases the interest rate for institutional loans by over 30 basis points per annum. While this effect is significantly larger for loan tranches bought... View Details
Keywords: Martha Lagace
- Web
Hispanic and Latinx Heritage Month | Baker Library
knowledge in Baker Collections. Gobierno revolucionario del Perú: bases sociales que lo apoyan Martín J. Scurrah & Abner Montalvo View Record Agriculture and Trade of El Salvador Mary S. Coyner View Record Wage Differences Between United... View Details
- Web
Instant Photography Is Launched | Baker Library
Polaroid. Eudoxia Muller left Polaroid in 1946 to marry Robert Woodward, an organic chemist and consultant to Polaroid. (At Land's request, Robert Woodward had achieved [with William Doering] the synthesis... View Details
- 01 Mar 2009
- News
Letters to the Editor
from mistakes we learned a long time ago not to make. Why would we now repeat the mistake of banking on a nuclear option that simply makes no economic sense? Michael Hogan (MBA ’88) Sunapee, NH Priorities Trump Prescriptions Your December... View Details
- 01 Dec 2010
- News
This Is What I Do
was probably a pretty likable guy and much like his characters — funny, tenacious, and creative. And that’s the way he really is.” Hood is now completing her third year as CEO of the Michael J. Fox... View Details
- 22 Nov 2024
- News
Healthcare Club Hosts its 25th Annual Conference; Alumni Step Out for Global Networking Night; Meet the Club Leader: Andrea Fantacone
conference panels featured HBS faculty as moderators, including Amy C. Edmondson, Novartis Professor of Leadership and Management, who sat down with Sir Andrew Witty for a fireside chat; Robert Huckman, the Albert View Details
Keywords: Margie Kelley
- April 28, 2004
- Article
Physicians Report on Patient Encounters Involving Direct-To-Consumer Advertising
By: Joel S. Weissman, David Blumenthal, Alvin J. Silk, Michael Newman, Kinga Zapert, Robert Leitman and Sandra Feibelmann
Weissman, Joel S., David Blumenthal, Alvin J. Silk, Michael Newman, Kinga Zapert, Robert Leitman, and Sandra Feibelmann. "Physicians Report on Patient Encounters Involving Direct-To-Consumer Advertising." Health Affairs 10, no. 1377 (April 28, 2004): w4–219 – w4–233.
- Web
Past Issues - Alumni
restaurant industry with Senior Lecturer Lena Goldberg and Visiting Lecturer Michael Kaufman Prognosis Professor Robert S. Huckman and Peter Slavin, president of Massachusetts General Hospital, on how the... View Details
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
this achieved by one man in one lifetime! It is truly a legacy for the ages. Michael Porter (Strategy) Steve Jobs stands out as the business leader of his generation who best understood innovation,... View Details
- 01 Mar 2015
- News
In My Humble Opinion: Leonard Dick (MBA 1990)
An Emmy Award–winning television writer, Leonard Dick (MBA 1990) started out by taking a sitcom writing class at the UCLA Extension School while working as a senior business planner at Walt Disney Studios. Now an executive producer for... View Details