Publications

Publications

Filter Results: (1,328) Arrow Down

Show Results For

← Page 49 of 1,328 Results →
  • January 2014
  • Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh
Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details
Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry
Related
  • June 2017
  • Teaching Note

Harmonie Water: Refreshing the World Naturally (Brief Case)

By: John A. Quelch and John L. Teopaco
Teaching Note for HBS No. 917-527. View Details
Related
  • Article

Marketing and Distribution Strategies for International Organizations

By: John C. Pattison and John A. Quelch
Related
  • 2006
  • Book

Global Marketing Management

By: John A. Quelch and Christopher A. Bartlett
Keywords: Marketing; Management
Related
  • 01 Oct 1996
  • News

71 Snapshots

Trading Up — Kenneth D. Brody Creating Miracles — Charles A. Coverdale Kid at Heart — John H. Eyler No Bull — Nancy E. Havens-Hasty Working Behind the Scenes — Alan F. Horn Mastering the Competition —... View Details
  • June 2017
  • Supplement

Harmonie Water: Refreshing the World Naturally, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and John L. Teopaco
Related
  • June 2017
  • Supplement

Harmonie Water: Refreshing the World Naturally, Spreadsheet for Students (Brief Case)

By: John A. Quelch and John L. Teopaco
Related
  • 01 Dec 2002
  • News

What You Know Depends on Where You Go

to marketing. Senior Lecturer David J. Arnold and Professor John Quelch have studied these beliefs in developing cases for the elective course International Marketing Management. “In the past, a... View Details
  • Web

Harvard Business School

Proposals Influencing the HBS Curriculum 21 A. Leroy Willis, “Return to Harvard: To Build Upon a Legacy,” a speech commemorating 25 years of services to America by HBS Black graduates (1968-1993), September... View Details
  • 01 Dec 2018
  • News

Alumni and Faculty Books for December 2018

caregiver that is so important to patient-centered care. Compassionate Management of Mental Health in the Modern Workplace by John A. Quelch (DBA... View Details
  • February 2004
  • Case

Interview with Prof. Theodore Levitt

By: Stephen A. Greyser and John A. Quelch
Related
  • 1991
  • Book

Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Keywords: Globalization; Marketing; Management
Related
  • 01 Mar 2017
  • News

Alumni Take Cold Calls in New York City

Alumni gathered in New York City in November for a dynamic case discussion — a special benefit for members of the HBS Fund Investors Society. John Quelch, the Charles Edward Wilson Professor of Business Administration at HBS, joined... View Details
  • June 2017
  • Supplement

Theranos: Small Volume Blood Testing (B)

By: John A. Quelch and Irene Lu
Related
  • October 2015
  • Case

DPDHL Group: Employee Safety and Wellbeing

By: John A. Quelch and Carin-Isabel Knoop
Management at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy. View Details
Keywords: Health; Wellbeing; Wellness; Safety; Risk; Employees; Human Resources; Risk Management; Service Industry; China; Mexico; Middle East
Related
  • September 2015
  • Teaching Note

Eco7: Launching a New Motor Oil (Brief Case)

By: John A. Quelch and Sunru Yong
Related
  • October 2011 (Revised March 2012)
  • Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting
Related
  • January 2011
  • Supplement

Clean Edge Razor: Splitting Hairs in Product Positioning, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Heather Beckham
Keywords: Product Marketing
Related
  • June 2009
  • Supplement

Manchester Products: A Brand Transition Challenge, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Heather Beckham
Related
  • January 2008
  • Teaching Note

Lenovo: Building A Global Brand (TN)

By: John A. Quelch and Carin-Isabel Knoop
Teaching Note for [insert case product number]. View Details
Related