Publications

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

January 2011
Case

Aardvark

By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley

Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details

Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web

November 2018
Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details

Program

Competing in the Age of AI—Virtual

industry or business model, you cannot afford to ignore this exciting, highly disruptive trend. In this live online program, you will delve into new AI-based business models... View Details

15 Feb 2022
Cold Call Podcast

How to Make Venture Capital Accessible for Black Founders: An Entrepreneur’s Dilemma

Keywords: Re: Jo Tango

March 2010 (Revised June 2019)
Case

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse and Brett Laffel

In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details

Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry

October 2000 (Revised October 2001)
Case

adM@rt(A)

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane

Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details

Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong

Find at Harvard

September 2013
Case

Homestrings, Inc.: Diaspora-Based Financing and the Crowd Funding of Development

By: William R. Kerr and Alexis Brownell

Homestrings is an online investment platform for overseas diasporas to link financially with their home countries. The founder believes crowd-funding can become a pillar for development, but U.S. regulatory hurdles and resources constraints are substantial. The company... View Details

Keywords: Diasporas; Investments; Regulations; Africa; Crowd-funding; Development Finance; Entrepreneurship; Business Growth and Maturation; Financial Services Industry; Africa; United States

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas, tightly coupled with online stores, was the View Details

Keywords: by HBS Working Knowledge

April 2015
Teaching Plan

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa Mazzanti

This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details

Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education