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  • All HBS Web  (6,408)
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Show Results For

  • All HBS Web  (6,408)
    • People  (36)
    • News  (2,477)
    • Research  (2,871)
    • Events  (17)
    • Multimedia  (63)
  • Faculty Publications  (1,293)
← Page 49 of 6,408 Results →
  • March 2018
  • Case

Lufax: FinTech and the Transformation of Wealth Management in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo
This case examines the rise and competitive positioning of Lufax, an online marketplace headquartered in Shanghai, China, and a pioneer in the origination and trading of financial assets. The company had grown at a remarkable rate, and was awarded “Trading Platform of... View Details
Keywords: Asset Management; Internet and the Web; Competitive Strategy; Situation or Environment; Product Positioning; Financial Services Industry; China
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Malloy, Christopher J., Lauren H. Cohen, and Anthony K. Woo. "Lufax: FinTech and the Transformation of Wealth Management in China." Harvard Business School Case 218-088, March 2018.
  • November 2014
  • Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Technology Industry
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Goldberg, Lena G., Marcel Saucet, and Christine Snively. "Taryn Rose Launches Dresr: Street Marketing a Luxury Brand." Harvard Business School Case 315-025, November 2014.
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • Research Summary

Projects in Process

Intermediaries and Accountability in Internet Advertising

Fraud Prevention in Internet Advertising Markets

Competition in Search and Search Advertising

Gaming and Incentives from Steeply-Tiered Affiliate Commission Schedules
View Details
  • 01 Apr 2002
  • News

Career Transitions, Continuing Education Focus of Washington, D.C., Club

I haven't made it to the cover of Forbes yet,' then run and hide. That's the last thing that should happen," says Loughran, a former director of research at a local investment... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 04 May 2020
  • Blog Post

Crisis Leadership with Nikhil Patel: The Critical Importance of Trust

has enduring consequences. “In good times, it feels okay to take a risk on who you get behind as a leader. But when things go wrong, it’s important to think about who you trust. The impact of our leadership,... View Details
  • 12 Jul 2004
  • Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

We believe that competition is the root of the problem with U.S. health care performance. But this does not mean we advocate a state-controlled system or a single-payer system; those approaches would only make matters worse. On the... View Details
Keywords: by Michael E. Porter; Health
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

Even as citizens generate more data than ever before, most cities haven’t taken full advantage of that information flow to improve services and become more efficient. “Historically, cities have been moving in analog, trying to measure... View Details
Keywords: by Michael Blanding; Consumer Products
  • Jun 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Citation
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Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Paper presented at the INFORMS Marketing Science Conference, Houston, TX, June 2011.
  • May 2011 - 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Citation
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Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Duke University, Fuqua School of Business, Durham, NC, May 2011.
  • 08 Jan 2018
  • Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

advisors. By examining this data in detail, they found that financial misconduct is widespread within the financial industry, with one in 12 financial advisors in the US censured for abuses. “A lot of this is driven by consumers who lack... View Details
Keywords: by Michael Blanding; Financial Services
  • 29 Apr 2013
  • Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

single-family homes. But all things considered, there is evidence that we may have turned the corner. Q: How successful have been the Obama Administration's efforts to loosen credit for individual homebuyers? A: It is, View Details
Keywords: Construction; Real Estate
  • 31 Aug 2016
  • Research & Ideas

One Quarter of Entrepreneurs in the United States Are Immigrants

Debates over the pluses and minuses of immigrant entrepreneurs on the American economy are white hot, but one thing seems stubbornly lacking from them: facts. The arguments are familiar by now. Immigrants... View Details
Keywords: by Michael Blanding
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

game, the amount of money you spent on the tickets should be irrelevant to the decision to go. The only things that should matter are the costs not yet incurred, such as cost and hassle View Details
Keywords: by Manda Mahoney
  • Other Article

The Market That Wasn't: The Non-emergence of the Online Grocery Category

By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn
We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details
Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Food and Beverage Industry
Citation
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Navis, Chad, Greg Fisher, Ryan Raffaelli, and Mary Ann Glynn. "The Market That Wasn't: The Non-emergence of the Online Grocery Category." Proceedings of the Frontiers in Managerial and Organizational Cognition Conference 1 (September 2012).
  • 12 Sep 2016
  • Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

Published in this month’s issue of Strategic Management Journal, the researchers examined data on how many violations different teams exposed at the same factory—which, all things being equal, was an... View Details
Keywords: by Michael Blanding
  • 10 May 2020
  • Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

insurance industry Proudest Accomplishment: Being the mother of Elisa and the wife of Andrés  Summer Internship: Boston Consulting Group (BCG) - Boston Office How do you do it? I have a great partner (Andy),... View Details
  • October 2000 (Revised September 2002)
  • Case

NTT DoCoMo (A): The Future of the Wireless Internet?

By: Stephen P. Bradley and Matthew Sandoval
NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market. View Details
Keywords: Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competitive Strategy; Expansion; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Telecommunications Industry; Japan
Citation
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Bradley, Stephen P., and Matthew Sandoval. "NTT DoCoMo (A): The Future of the Wireless Internet?" Harvard Business School Case 701-013, October 2000. (Revised September 2002.)
  • 01 Dec 2000
  • News

Everything Old Is New Again: The History of Technological Frontiers

into public stock offerings capitalizing on the boom, only to experience financial heartache when the bubble burst. Sound like the Internet revolution of the 1990s? Try the radio revolution View Details
Keywords: Laura Singleton; Microsoft; News, Library, Internet, and Other Services; Information; Broadcasting (except Internet); Information
  • 2018
  • Working Paper

Need for Speed: The Impact of Website Performance on Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The share of e-commerce sales is rapidly increasing and so are the associated losses generated by website outages and slow websites. We leverage novel retail and website performance data to investigate the impact of website performance on online sales. This question is... View Details
Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; Internet and the Web; Performance; Service Operations
Citation
SSRN
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Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Need for Speed: The Impact of Website Performance on Online Retail." Working Paper, October 2018.
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