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  • All HBS Web  (5,860)
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  • November 2015
  • Exercise

GenapSys Exercise - Introduction to Free Cash Flow Curves

By: Shikhar Ghosh, Joseph B. Fuller and Christopher Payton
Exercise to accompany "GenapSys: Business Models for the Genome" View Details
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Ghosh, Shikhar, Joseph B. Fuller, and Christopher Payton. "GenapSys Exercise - Introduction to Free Cash Flow Curves." Harvard Business School Exercise 816-701, November 2015.
  • January 2001
  • Background Note

Application Service Providers

By: Thomas R. Eisenmann and Sanjay Pothen
Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details
Keywords: Business Model; Web Services Industry
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Eisenmann, Thomas R., and Sanjay Pothen. "Application Service Providers." Harvard Business School Background Note 801-310, January 2001.
  • Research Summary

Biological Basis of Economic Behavior

Terry Burnham's research focuses on understanding human behavior, and economic behavior in particular, in the context of humans as evolved animals. This research aims to reconcile two competing views within economics. The mainstream economic view is that economic... View Details
  • Teaching Interest

Managing Turbulence

By: Felix Oberholzer-Gee
Even before the global pandemic, businesses and their leaders struggled with the extraordinary challenges of technological change, rapidly evolving consumer tastes, and a reconfiguration of the global economic order. COVID-19 added further turbulence, disrupting... View Details
  • November 2006 (Revised March 2010)
  • Case

Two Ways to Fly South: Lan Airlines and Southwest Airlines

By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell
To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details
Keywords: Business Model; Service Operations; Competitive Advantage; Air Transportation Industry; United States; Chile
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Casadesus-Masanell, Ramon, Tarun Khanna, Jorge Tarzijan, and Jordan Mitchell. "Two Ways to Fly South: Lan Airlines and Southwest Airlines." Harvard Business School Case 707-414, November 2006. (Revised March 2010.)
  • 26 Sep 2013
  • News

A blockbuster tale

    Willis M. Emmons

    WILLIAM (WILLIS) EMMONS is Senior Lecturer and Director of the C. Roland Christensen Center for Teaching and Learning at Harvard Business School, a position he has held since 2004.  As Director of the Christensen Center, Emmons oversees programs to... View Details

    Keywords: airline; infrastructure industry; pharmaceuticals; telecommunications; utilities
    • 27 Mar 2015
    • News

    Small Company Aims to Provide Primary Care for the Masses

    • November 2004 (Revised May 2005)
    • Case

    Marvel Enterprises, Inc.

    By: Anita Elberse
    The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
    Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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    Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
    • November 2002 (Revised February 2003)
    • Case

    Amazon.com-2002

    By: Stig Leschly, Michael J. Roberts, William A. Sahlman and Todd H Thedinga
    Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various... View Details
    Keywords: Business Model; Digital Platforms; Internet and the Web; Transformation; Retail Industry
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    Leschly, Stig, Michael J. Roberts, William A. Sahlman, and Todd H Thedinga. "Amazon.com-2002." Harvard Business School Case 803-098, November 2002. (Revised February 2003.)
    • 01 Dec 2015
    • Research & Ideas

    What to Do When Your Organization Has Dueling Missions

    co-authors refer to this business model as “spaces of negotiation,” where there is no overlap of job functions, but there is constant communication between the socially focused and the commercially focused... View Details
    Keywords: by Carmen Nobel
    • 22 Feb 2018
    • News

    Economists cannot avoid making value judgments

    • Research Summary

    A History of Green Entrepreneurship

    By: Geoffrey G. Jones
    This research recovers the history of the entrepreneurs and firms who developed green or “sustainable” businesses, identifies the multiple motivations behind their strategies, explores the clustering of green business in specific locations, and shows how the concept of... View Details
    • Research Summary

    Channel Stewardship

    By: V. Kasturi Rangan
    Drawing on a dozen in-depth primary case studies, field research, and consulting applications, Rangan has developed a paradigm for continuously evolving a firm's Go-to-Market strategy in keeping up with the changes in its business environment. This evolutionary... View Details
    • 27 Mar 2015
    • News

    Company Thinks It Has Answer for Lower Health Costs: Customer Service

    • November 2008 (Revised November 2024)
    • Case

    The Fall of Enron

    By: Paul Healy and Krishna Palepu
    The case traces the rise of Enron, covering the company's business innovations, personnel management, and risk management processes. It then examines the company's dramatic fall including the extension of its trading model into questionable new businesses, the... View Details
    Keywords: Risk Management; Management Practices and Processes; Crime and Corruption; Financial Reporting; Corporate Governance; Governing and Advisory Boards
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    Healy, Paul, and Krishna Palepu. "The Fall of Enron." Harvard Business School Case 109-039, November 2008. (Revised November 2024.)
    • 07 Sep 2012
    • News

    When times are tough, disrupt

      Teaching AI to Handle Exceptions: Supervised Fine-Tuning with Human-Aligned Judgment

      Large language models (LLMs), initially developed for generative AI, are now evolving into agentic AI systems, which make decisions in complex, real-world contexts. Unfortunately, while their generative capabilities are well-documented, their decision-making... View Details
      • June 2001 (Revised July 2001)
      • Case

      SKOLAR: Launching a University Technology Spinoff Company

      SKOLAR is the first company formally spun out of Stanford University. The company is searching for the right business model to commercialize its Internet-based medical information offering. View Details
      Keywords: Business Model; Commercialization; Higher Education; Information Technology; Business Startups; Information Technology Industry; Education Industry; California
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      Chesbrough, Henry W., Charles A. Holloway, and Nicole Tempest. "SKOLAR: Launching a University Technology Spinoff Company." Harvard Business School Case 601-162, June 2001. (Revised July 2001.)
      • 22 Aug 2012
      • Research & Ideas

      Advertising: It’s Not ‘Mad Men’ Anymore

      with his latest brilliant inspiration. For decades, advertising agencies have thrived on, and in some ways fostered, the idea of advertising as a creative black box. “I think the story here is how the industry has evolved and adapted”... View Details
      Keywords: by Michael Blanding; Advertising
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