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  • All HBS Web  (1,394)
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  • March 2002 (Revised January 2003)
  • Case

Microsoft: Positioning the Tablet PC

By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details
Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry
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Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
  • September 2000 (Revised November 2000)
  • Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
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Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, September 2000. (Revised November 2000.)
  • March 1998 (Revised October 2001)
  • Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower
Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details
Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
  • 2016
  • Working Paper

The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence

By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Industry
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Greenstein, Shane. "The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence." Working Paper, April 2016.
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

allocate more internal money to the fund, or should they open it up to third party investors? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315109-PDF-ENG Harvard Business School Case 215-038 The Complexity of Vanguard's View Details
Keywords: Sean Silverthorne
  • 01 Apr 2000
  • News

Real World Issues Aired at Student Led Conferences

which panelists discussed the integration of financial markets and collaboration among different players in technology sectors as evidence of the power of globalization. Attendees could then choose one of several panel discussions that addressed issues such as China's... View Details
Keywords: Mary Ellen Gardner
  • 06 Aug 2024
  • Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

Party in Massachusetts. 1860s and 1870s: Opposition to Chinese immigrants in the US culminated in the 1882 Chinese Exclusion Act, which banned the entry and the re-entry of Chinese immigrants for more than 70 years. 1910s and 1920s:... View Details
Keywords: by Marco Tabellini
  • July 2009 (Revised March 2010)
  • Case

Sotheby's & Christie's Inc.

By: Ramon Casadesus-Masanell and Catherine Jane Wise
The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details
Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition
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Casadesus-Masanell, Ramon, and Catherine Jane Wise. "Sotheby's & Christie's Inc." Harvard Business School Case 710-412, July 2009. (Revised March 2010.)
  • July 1987 (Revised May 1993)
  • Case

Atlas Copco (A): Gaining and Building Distribution Channels

By: V. Kasturi Rangan
Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States
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Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)
  • January 2014
  • Teaching Note

R&R

By: Howard H. Stevenson and Shirley M. Spence
This a revised teaching note for R&R case(9-386-019). View Details
Keywords: Business Startups; Entrepreneurship; Experience and Expertise; Contracts; Cost Management; Governance Controls; Market Entry and Exit
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Stevenson, Howard H., and Shirley M. Spence. "R&R." Harvard Business School Teaching Note 914-409, January 2014.
  • June 2008
  • Teaching Note

Amanco: Developing the Sustainability Scorecard (TN)

By: Robert S. Kaplan
Teaching Note for [inse107038]. View Details
Keywords: Balanced Scorecard; Strategy; Performance; Groups and Teams; Management Systems; Market Entry and Exit; Competition; Social Enterprise; Motivation and Incentives; Goals and Objectives; Manufacturing Industry; Latin America; Brazil
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Kaplan, Robert S. "Amanco: Developing the Sustainability Scorecard (TN)." Harvard Business School Teaching Note 108-100, June 2008.
  • 05 Feb 2015
  • Research & Ideas

How New BofA Executives Learn its ’Deep Smarts’

unwritten rules and possible challenges to expect in the new role. For example, one unwritten norm critical for a successful entry into the organization is the need to build strong lateral relationships that cross several boundaries, such... View Details
Keywords: Re: Dorothy A. Leonard; Banking
  • 25 Feb 2002
  • Research & Ideas

MNCs in Asia: Investing in the Future

markets have evolved to the point that joint partners aren't as necessary." Panelists said China's entry into the World Trade Organization created somewhat inflated expectations for the region as a whole, even as they emphasized the... View Details
Keywords: by Julia Hanna
  • 02 Aug 2011
  • News

A Fearless Force for Change

view video clips of her numerous national media appearances and read blog entries and other writings that embody her personal life philosophy to live without fear. A sought-after motivational speaker, Linn was also working on a book at... View Details
  • 01 Dec 2015
  • First Look

December 1, 2015

leakage—offshoring and foreign entry in response to carbon regulation—increases global emissions. It is also widely believed that a carbon tariff—imposing carbon costs on imports entering the emission-regulated region—would eliminate... View Details
Keywords: Sean Silverthorne
  • November 2024 (Revised April 2025)
  • Case

Cheerful Music

By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai
Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained billions of views on social media platforms in China and overseas as the... View Details
Keywords: Generative Ai; Music Entertainment; Global Strategy; Business Model; AI and Machine Learning; Market Entry and Exit; Music Industry; China; United Kingdom; London
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Zhang, Shunyuan, Feng Zhu, and Nancy Hua Dai. "Cheerful Music." Harvard Business School Case 525-031, November 2024. (Revised April 2025.)
  • 2019
  • Working Paper

Who Drives Digital Innovation? Evidence from the U.S. Medical Device Industry

By: Cirrus Foroughi and Ariel Dora Stern
Does the large-scale technological change that is characteristic of an industry-wide digital transformation entrench industry leaders or enable the rise of new entrants? We offer a novel approach to this question by studying the medical device industry, a unique... View Details
Keywords: Innovation; Medical Devices; Digitization; Medical Technology; Technological Innovation; Applications and Software; Market Entry and Exit; Industry Growth; Medical Devices and Supplies Industry; United States
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Foroughi, Cirrus, and Ariel Dora Stern. "Who Drives Digital Innovation? Evidence from the U.S. Medical Device Industry." Harvard Business School Working Paper, No. 19-120, June 2019.
  • April 2009 (Revised November 2018)
  • Case

Sanctuary Soft: International Expansion Strategies

By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley
Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details
Keywords: Global Strategy; Governing Rules, Regulations, and Reforms; Labor; Laws and Statutes; Market Entry and Exit; Information Technology Industry; Technology Industry; Web Services Industry; Banking Industry; China; India; Germany; United Kingdom; United States
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Groysberg, Boris, Geoff Marietta, Tim Marshall, and Adam Hartley. "Sanctuary Soft: International Expansion Strategies." Harvard Business School Case 409-104, April 2009. (Revised November 2018.)
  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
  • Web

Event Guidelines | About

including but not limited to the exterior of buildings, doors/access points, windows, fences, entry posts, gates, utility or flag poles, waste containers, lighting, furniture, equipment, walls, floors, walkways/pavers, steps, statues,... View Details
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