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  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

minds—the deep metaphors that reveal people's true feelings about products. The solution: Find ways to generate positive emotional associations, as GSK has done with its weight-loss product. Alex Lee, president of household-products maker... View Details
Keywords: Martha Lagace
  • 01 Dec 2012
  • News

The Accidental Pioneers

with a ring of empty seats above, below, and to either side of her own. "It was a lesson in the emotional and intellectual challenges of being a true minority," Lack says. "One of the wonderful things is that isolation lasted such a short... View Details
Keywords: Hanna, Julia
  • 30 Mar 2015
  • Research & Ideas

Managing the Family Business: Preparing to Sell

companies, and those that do sell generally part with them very reluctantly, given all that selling represents. We sympathize with a family's emotional attachment to its company. But given how fast industries are changing and other... View Details
Keywords: by Jonathan Pellegrin; Food & Beverage; Retail
  • Web

Latin America - Global Activities 2021

Bruck, who is now vice president, marketplace, Hispanic South America and Retail and Private Label, at MercadoLibre, hopes the case will help students understand that human experiences and emotions are an important part of leadership. “We... View Details
  • 01 Mar 2019
  • News

A Wider Net

candidates for president—including former national team stars like Hope Solo and Eric Wynalda—making it the first contested election for the position in 20 years, a sign of how high emotions were running at the time. In a three-month... View Details
Keywords: Dan Morrell; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 15 Jun 2020
  • News

Alumni and Faculty Books for June 2020

and unambiguous research, he makes clear the devastating consequences of growing up poor: living in poverty, even temporarily, is detrimental to cognitive abilities, emotional control, and the overall health of children. The cost to... View Details
  • 01 Jun 2018
  • News

Floor It

the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, and the importance of sharing that information. Techniques included... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
  • 01 Mar 2017
  • News

Swimming with the Stream

listens and emotional connections to the music (“you’ve provided the soundtrack to their life, so there is even more excitement for the show”) and two, the data that artists can get from their streams help uncover fan bases in cities they... View Details
Keywords: Dan Morrell
  • September 2019 (Revised February 2020)
  • Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • December 2018 (Revised February 2020)
  • Case

Fishbowl: Scaling Up

By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
Citation
Educators
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • June 2007
  • Article

Efficient Kidney Exchange: Coincidence of Wants in a Structured Market

By: A. E. Roth, Tayfun Sonmez and M. Utku Unver
Patients needing kidney transplants may have donors who cannot donate to them because of blood or tissue incompatibility. Incompatible patient-donor pairs can exchange donor kidneys with other pairs only when there is a "double coincidence of wants." Developing... View Details
Keywords: Organizational Structure; Size; Emotions; Human Needs; Health Care and Treatment; Health Testing and Trials; Infrastructure; Supply Chain Management; Fairness; Performance Improvement; Health Industry
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Roth, A. E., Tayfun Sonmez, and M. Utku Unver. "Efficient Kidney Exchange: Coincidence of Wants in a Structured Market." American Economic Review 97, no. 3 (June 2007): 828–851.
  • 19 Feb 2021
  • News

A Playbook for Progress

young people, but to retain them. And to that end, we will need both inclusive leaders and deeper allyship across the races, genders, and generations. We all started with IQ, and then we went to EQ, emotional intelligence, and now we need... View Details
  • 01 Dec 2012
  • News

Rival Visions

hardest assignments. He drafted plans to institute new military regulations, to reform the inspector general's office, and—most remarkably—to reorganize the entire army . Despite his emotional insecurities, he had total confidence in his... View Details
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

intent going forward. And then we go back for another heart check, just as we did in step 1, the Big Goals, to make sure that we don't have hidden emotion loops pulling us toward an option that is less likely to help us reach the goals we... View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 30 Jul 2024
  • Research & Ideas

Do Social Movements Sway Voters? Not Really, Except for One

relied on surveys taken at two points: before the protest and after. Pons and Gethin also wanted to measure attitudes weeks before and weeks after the event, since they wondered: Would opinions be more likely to change while emotions were... View Details
Keywords: by Sean Silverthorne
  • 01 Dec 2022
  • News

In My Humble Opinion: Natural Fit

is that their employees have a sense of emotional safety and can bring their best selves to work. The same is true in sports, especially when you have younger athletes performing under immense pressure.” Decision point: “I was cold called... View Details
Keywords: Julia Hanna; skiing; leadership; organizational culture; leadership; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 15 Jan 2020
  • News

The Business of Access

person who is paying, the philanthropist, is typically not the person receiving the service.” This fundamental difference, she notes, changes the function-benefit sales framework. Lisle found that she thrived at speaking with philanthropists. “Like me, there’s usually... View Details
Keywords: Maureen Harmon
  • 30 Sep 2014
  • News

Life Lessons on the Open Seas

program started by teaching sailing skills to children with spinal cord injuries, it now serves children and adults with a variety of physical and emotional challenges as well as cancer patients and veterans. “I thought the best path to... View Details
Keywords: Jill Radsken
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

trend for social judgment. Research limitations/implications-Results confirm the importance of psychological hardiness, extroversion, and conscientiousness as factors influencing leader effectiveness and suggest that social judgment aspects of View Details
Keywords: Sean Silverthorne
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

nationally recognized practicing psychiatrist who has developed outpatient treatment programs based on Dialectical Behavior Therapy (DBT) for patients with borderline personality disorder (BPD). These patients, typically adolescent girls and young women, struggle with... View Details
Keywords: Martha Lagace
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