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  • January–February 2019
  • Article

Why Some Platforms Thrive and Others Don't

By: Feng Zhu and Marco Iansiti
In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow... View Details
Keywords: Digital Platforms; Competition; Network Effects; Competitive Strategy
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    Jennifer Zou

    I am a fourth year doctoral candidate in the Business Economics program. My research interests are primarily in industrial organization and innovation, with a particular focus on the economics of artificial intelligence/machine learning and digital technology markets.... View Details

      Renata Gaineddenova

      Renata Gaineddenova is an Assistant Professor in the Strategy Unit at Harvard Business School. Her research focuses on industrial organization and the market design of digital platforms. Prior to joining HBS, Professor Gaineddenova was a Postdoctoral Associate at... View Details
      • August 2013 (Revised July 2024)
      • Case

      Amazon in 2024

      By: Sunil Gupta and Margaret L. Rodriguez
      Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
      Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Publishing Industry
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      • 20 Aug 2021
      • Video

      DT & HBP: The Incubator and Content Lab

      • 10 Jun 2019
      • Working Paper Summaries

      Going Digital: Implications for Firm Value and Performance

      Keywords: by Wilbur Chen and Suraj Srinivasan
      • 14 May 2013
      • Blog Post

      “What does it take for us to support our beliefs?” – Johnny Bowman

      Before HBS I helped run digital campaigns for a labor union, the Green Bay Packers, and Lady Gaga’s non-profit at Blue State Digital. Blue State Digital made its name helping design Barack Obama’s 2008 and... View Details
      Keywords: Technology
      • October 2016 (Revised February 2020)
      • Case

      Dwayne 'The Rock' Johnson

      By: Anita Elberse
      In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details
      Keywords: Entertainment; Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Management; Information Technology; Strategy; Talent and Talent Management; Creativity; Marketing; Personal Development and Career; Film Entertainment; Innovation and Invention; Digital Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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      • 21 May 2020
      • News

      Is Stablecoin the Next Big Thing in E-Commerce?

        Jill J. Avery

        Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

        Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
        • Jan 01 2020
        • Article

        AI, Transformation, and the Management Challenge

        • Jun 13 2017
        • Testimonial

        Understanding Today's Marketing Challenges

        • May 2022
        • Case

        Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

        By: Lauren Cohen and Grace Headinger
        Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details
        Keywords: Fintech; Inflation; Deflation; Rural; Urban; Emerging Market; Mobile Technology; Finance; Money; Inflation and Deflation; Business Growth and Maturation; Decision Choices and Conditions; Demographics; Developing Countries and Economies; Corporate Entrepreneurship; Behavioral Finance; Currency; Banks and Banking; Commercial Banking; Financial Strategy; Rural Scope; Urban Scope; Innovation Strategy; Emerging Markets; Network Effects; Consumer Behavior; Mobile and Wireless Technology; Technology Adoption; Banking Industry; Financial Services Industry; Technology Industry; Congo, Democratic Republic of the
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        • July 2021 (Revised February 2022)
        • Case

        Mary Kay Inc.: Enriching Women's Lives while Embracing Change

        By: Elie Ofek, K. Shelette Stewart and Julia Kelley
        In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
        Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
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        • November 2019 (Revised April 2020)
        • Case

        Purple Innovation, Inc.: The Online to Offline Marketing Challenge

        By: Elie Ofek and Nakisha Williams
        This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
        Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
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        • 04 Dec 2016
        • News

        Harvard Professor Swaps Content For Connections In EdTech Strategy U-Turn

        • Dec 17 2018
        • Interview

        Where Self-Discovery Fuels Innovation

        • Jul 08 2021
        • Interview

        As Customers Change, Marketing Must Change, Too

          Jeremy Yang

          Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
          Keywords: advertising; media; entertainment; information; consumer products
          • November 2020 (Revised September 2021)
          • Case

          KhataBook

          By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
          In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next. View Details
          Keywords: Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia
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