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  • All HBS Web  (4,351)
    • People  (7)
    • News  (1,032)
    • Research  (2,238)
    • Events  (58)
    • Multimedia  (99)
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    Renata Gaineddenova

    Renata Gaineddenova is an Assistant Professor in the Strategy Unit at Harvard Business School. Her research focuses on industrial organization and the market design of digital platforms. Prior to joining HBS, Professor Gaineddenova was a Postdoctoral Associate at... View Details

      Why Some Platforms Thrive and Others Don't

      In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and... View Details

      • 14 May 2013
      • Blog Post

      “What does it take for us to support our beliefs?” – Johnny Bowman

      Before HBS I helped run digital campaigns for a labor union, the Green Bay Packers, and Lady Gaga’s non-profit at Blue State Digital. Blue State Digital made its name helping design Barack Obama’s 2008 and... View Details
      Keywords: Technology
      • 20 Aug 2021
      • Video

      DT & HBP: The Incubator and Content Lab

        Jennifer Zou

        I am a fourth year doctoral candidate in the Business Economics program. My research interests are primarily in industrial organization and innovation, with a particular focus on the economics of artificial intelligence/machine learning and digital technology markets.... View Details
        • August 2013 (Revised July 2024)
        • Case

        Amazon in 2024

        By: Sunil Gupta and Margaret L. Rodriguez
        Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
        Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Publishing Industry
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        Gupta, Sunil, and Margaret L. Rodriguez. "Amazon in 2024." Harvard Business School Case 514-025, August 2013. (Revised July 2024.)
        • October 2016 (Revised February 2020)
        • Case

        Dwayne 'The Rock' Johnson

        By: Anita Elberse
        In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details
        Keywords: Entertainment; Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Management; Information Technology; Strategy; Talent and Talent Management; Creativity; Marketing; Personal Development and Career; Film Entertainment; Innovation and Invention; Digital Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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        Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
        • 10 Jun 2019
        • Working Paper Summaries

        Going Digital: Implications for Firm Value and Performance

        Keywords: by Wilbur Chen and Suraj Srinivasan

          Jill J. Avery

          Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

          Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels & motels; food; beverage
          • November 2020 (Revised September 2021)
          • Case

          KhataBook

          By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
          In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next. View Details
          Keywords: Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia
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          Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Case 821-006, November 2020. (Revised September 2021.)
          • Jul 08 2021
          • Interview

          As Customers Change, Marketing Must Change, Too

          • May 2022
          • Case

          Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

          By: Lauren Cohen and Grace Headinger
          Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details
          Keywords: Fintech; Inflation; Deflation; Rural; Urban; Emerging Market; Mobile Technology; Finance; Money; Inflation and Deflation; Business Growth and Maturation; Decision Choices and Conditions; Demographics; Developing Countries and Economies; Corporate Entrepreneurship; Behavioral Finance; Currency; Banks and Banking; Commercial Banking; Financial Strategy; Rural Scope; Urban Scope; Innovation Strategy; Emerging Markets; Network Effects; Consumer Behavior; Mobile and Wireless Technology; Technology Adoption; Banking Industry; Financial Services Industry; Technology Industry; Congo, Democratic Republic of the
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          Cohen, Lauren, and Grace Headinger. "Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?" Harvard Business School Case 222-084, May 2022.
          • Jan 01 2020
          • Article

          AI, Transformation, and the Management Challenge

          • 2023
          • Chapter

          The Platform Organization

          By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
          The industry platform is a distinct organizational form that has grown into importance over the past 20 years. We focus on the digital platform, which, along with its associated ecosystem, is uniquely positioned to create and capture value in the digital economy. View Details
          Keywords: Platform; Organization; Organizations; Internet and the Web; Value Creation; Digital Platforms
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          Gawer, Annabelle, Michael A. Cusumano, and David B. Yoffie. "The Platform Organization." Chap. 5 in Designing Adaptive Organizations, edited by Charles Snow and Øystein D. Fjeldstad, 86–103. Cambridge Companions to Management. Cambridge University Press, 2023.
          • 21 May 2020
          • News

          Is Stablecoin the Next Big Thing in E-Commerce?

            Chiara Farronato

            Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details

            • July 2021 (Revised February 2022)
            • Case

            Mary Kay Inc.: Enriching Women's Lives while Embracing Change

            By: Elie Ofek, K. Shelette Stewart and Julia Kelley
            In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
            Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
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            Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
            • Jun 13 2017
            • Testimonial

            Understanding Today's Marketing Challenges

              Zoe B. Cullen

              Zoe Cullen graduated with a PhD from Stanford in Economics in 2016.  She worked from 2016-2018 as the Chief Economist for an Asian bank on the roll out of a digital transaction platform.  In 2018 she joined HBS as an Assistant Professor in the Entrepreneurial... View Details

              • November 2019 (Revised April 2020)
              • Case

              Purple Innovation, Inc.: The Online to Offline Marketing Challenge

              By: Elie Ofek and Nakisha Williams
              This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
              Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
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              Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
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