Decision Choices and Conditions - Publications - Faculty & Research - Harvard Business School

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November 2001
Case

Naming the Edsel (Condensed)

Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details

Keywords: Customers; Marketing Strategy; Brands and Branding; Auto Industry

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts

January 2008 (Revised March 2008)
Case

Bidding on Martha's Vineyard (A)

By: James Sebenius

To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and... View Details

Keywords: Negotiation Preparation; Negotiation Process; Valuation; Decision Choices and Conditions; Property; Bids and Bidding; Real Estate Industry; Martha's Vineyard

Article

Thinking About Technology: Applying a Cognitive Lens to Technical Change

We apply a cognitive lens to understanding technology trajectories across the life cycle by developing a co-evolutionary model of technological frames and technology. Applying that model to each stage of the technology life cycle, we identify conditions under which a... View Details

Keywords: Technology; Transformation; Outcome or Result; Economics; Cognition and Thinking; Business Model; Forecasting and Prediction

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Tatiana Sandino

Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

Keywords: retailing; service industry

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

consequences of what they are doing." Such snap decisions can result in geo-mistakes that sap energy out of an organization and cause it to lose focus on what it was doing well in the first place.... View Details

Keywords: by Dina Gerdeman

March 2006
Case

EMC Corporation: Proposed Acquisition of VMware

By: Constance E. Bagley, Carin-Isabel Knoop and Chris Lombardi

Involves the decision by the CEO of EMC Corp. whether to acquire VMware, a small software firm in California that makes virtualization software. Among the factors to be considered are a pending patent case involving WMare and Microsoft and integration challenges... View Details

Keywords: Patents; Decision Choices and Conditions; Lawsuits and Litigation; Applications and Software; Acquisition; Information Technology Industry; California

July 2004 (Revised May 2008)
Case

Beacon Lakes

By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez

In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although... View Details

Keywords: Decision Making; Urban Scope; Business and Government Relations; Natural Environment; Expansion; Environmental Sustainability; Real Estate Industry; Everglades National Park; Miami

March 2012
Article

Does America Really Need Manufacturing?

By: Gary P. Pisano and Willy C. Shih

Too many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to... View Details

Keywords: Production; Geographic Location; Innovation and Invention; Competitive Advantage; Product Design; Risk Management; Manufacturing Industry; United States

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

October 1986 (Revised July 2010)
Case

Karen Leary (A)

By: Linda A. Hill

Describes the evolution of the working relationship of Karen Leary, a new manager of a Merrill Lynch retail branch, and Ted Chung, a new financial consultant in the branch. Leary has some concerns about her working relationship with Chung and with his performance.... View Details

Keywords: Management Style; Employee Relationship Management; Decision Choices and Conditions; Personal Development and Career; Performance Evaluation; Diversity; Financial Services Industry

March 2006
Course Overview Note

International Finance: A Course Overview Note

By: Mihir A. Desai

Describes the International Finance course at Harvard Business School, which argues that the forces of globalization have fundamentally changed the scope and activities of firms, thereby altering the practice of finance within these firms. As a consequence of an... View Details

Keywords: Multinational Firms and Management; Business Ventures; Integration; Change Management; Decision Choices and Conditions; Investment; Risk Management; Competitive Advantage; Motivation and Incentives; International Finance; Capital Markets

January 2010
Case

DR Corporation

By: Roy D. Shapiro

DR Corporation is a manufacturer of major appliances. The traffic manager is facing a decision of selecting a carrier for the inbound movement of motors. The primary case decisions are 1) what factors are critical to the decision; 2) how to calculate the tradeoffs... View Details

Keywords: Cost vs Benefits; Decision Choices and Conditions; Managerial Roles; Logistics; Supply Chain Management; Truck Transportation; Consumer Products Industry

March 2008 (Revised March 2022)
Case

Cadbury Schweppes: Capturing Confectionery (A)

By: David Collis, Toby Stuart and Troy Smith

In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details

Keywords: Business History; Strategy; Decision Choices and Conditions; Mergers and Acquisitions; Food and Beverage Industry

30 Nov 2016
News

Improving On-the-Fly Teamwork in Health Care

17 Apr 2015
HBS Seminar

Leemore Dafny, Kellogg School of Management, Northwestern University

December 2003 (Revised August 2006)
Case

Malden Mills (A)

By: Nitin Nohria, Thomas R. Piper and Bridget Gurtler

CEO Aaron Feuerstein of Malden Mills decided to pay idled workers after a massive fire at his mill in 1995. Focuses on the decisions made post-fire and the rebuilding process and eventual bankruptcy of the company. Also outlines creditors' struggle to decide whether to... View Details

Keywords: Wages; Situation or Environment; Ethics; Financing and Loans; Resignation and Termination; Employees; Insolvency and Bankruptcy; Manufacturing Industry; Massachusetts

March 2018 (Revised March 2019)
Technical Note

Control or Flexibility? Structured Empowerment Offers Both — Lessons from Retail & Service Chains

By: Tatiana Sandino

This note explains how several retail and service organizations use a practice described here as “structured empowerment” to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the power to make... View Details

Keywords: Service Operations; Standards; Employees; Service Delivery; Decision Making; Power and Influence; Retail Industry; Service Industry

October 2023
Article

Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks

Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details

Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues

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October 2003
Case

Fire at Mann Gulch

Describes the 1949 firefighting tragedy in Montana that led to the deaths of 12 smoke jumpers. Explores the myriad of poor decisions by the firefighting crew and their foreman. View Details

Keywords: Decisions; Decision Choices and Conditions; Crisis Management; Public Administration Industry; Montana

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