Publications

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January 2008
Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Manufacturing Industry; China

February 2008
Teaching Note

Anne Mulcahy: Leading Xerox through the Perfect Storm (TN) (A) and (B)

By: Bill George

Teaching Note for 405050 and 405065. View Details

Keywords: Financial Liquidity; Crisis Management; Profit; Leadership Development; Personal Development and Career; Motivation and Incentives; Knowledge Acquisition; Service Industry; Service Industry

August 2005 (Revised April 2007)
Case

DICOM Group plc and Captiva Software Corp.

By: Paul M. Healy

Compares two companies in the information capture software industry. Asks students to analyze and compare the performance of two companies (one in the United Kingdom and the other in the United States) from the perspective of a buy-side analyst reporting to the manager... View Details

Keywords: History; Financial Management; Environmental Accounting; Activity Based Costing and Management; Financial Reporting; Performance; Performance Evaluation; Financial Statements; Economic Growth; Fair Value Accounting; Information Industry; Information Industry; United Kingdom; United States

April 2001 (Revised June 2001)
Case

Competition Policy in the European Union and the Power of Microsoft

By: Julio J. Rotemberg and Michelle Kalka

Focuses on a decision by the European Competition Commissioner Mario Monti about U.S.-based Microsoft Corp. Sun has complained to the commission that Microsoft has installed components in its desktop operating system that only "talk" to Microsoft operating systems for... View Details

Keywords: Competition; Law; Emerging Markets; Information Technology; Policy; Computer Industry; Computer Industry; European Union; United States

October 2000 (Revised November 2000)
Case

Handspring

By: Myra M. Hart and Mary Rotelli

Donna Dubinsky and Jeff Hawkins, founders of Palm Computing, have launched a new venture--Handspring. They are preparing for an IPO in the spring of 2000. When the markets begin to collapse and their investment bankers suggest a significantly lower price, they must... View Details

Keywords: Entrepreneurship; Business Startups; Investment Banking; Initial Public Offering; Valuation; Business Processes; Computer Industry; Computer Industry

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December 1999
Case

Sun Microsystems, Inc. (A6): Enterprise 250: Mark Canepa on the Newcomer as Change Agent

By: Rosabeth M. Kanter and Jane Roessner

Coming to Sun Microsystems after 20 years with Hewlett-Packard (HP), Mark Canepa brought a highly organized leadership style more characteristic of HP than Sun. His goal was to use the development of a new workstation product to build a disciplined, process-oriented,... View Details

Keywords: Management Practices and Processes; Organizational Change and Adaptation; Organizational Structure; Cost Management; Leadership Style; Product Development; Technology Industry; Technology Industry

April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Computer Industry; California

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March 1994
Case

Materials Technology Corp.

By: Clayton M. Christensen

Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic... View Details

Keywords: Marketing Strategy; Technology; Markets; Product Development; Innovation and Management; Electronics Industry; Electronics Industry; United States

September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (C)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Product Development; Computer Industry; Computer Industry; Singapore