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  • October 2013 (Revised April 2015)
  • Case

Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details
Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Health Industry; Health Industry
Related
  • Career Coach

Suzie Rubin

Suzie's (Kellogg '94) works with students and young alumni who have a wide variety of backgrounds and interests, both career switchers and those looking to advance within a given industry or function. She coaches students to think through... View Details
Keywords: Health Care
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

about the causes of regional variations in health care expenditures. Using vignettes from patient and physician surveys linked to fee-for-service Medicare expenditures, this... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2018
  • News

Collaborative Cures

Business Administration “When I looked at the health care system through a systems engineering lens, I could see it as a network of multiple parts that needed to be optimized... View Details
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

that today’s nurse shortage could reach 1.2 million vacancies in the same time frame. Alexi Nazem (MBA 2011) has seen the impact of these shortages firsthand. “Health care is a very broken system,” says the... View Details
Keywords: April White
  • 01 Jun 2000
  • News

Debbie Cohen Scales Her Mountain

arming women with better information will encourage them to become more involved in their own care and lead to better results in their fight with cancer. Cohen was working at Price Waterhouse as marketing... View Details
Keywords: Morgan Baker
  • 01 Sep 2010
  • News

RX for Change

employs 9,000 people and ranks as Georgia’s largest, most comprehensive health system. Under consideration this day is a proposal to add specialists — known as neurohospitalists — to manage care for patients... View Details
Keywords: Julia Hanna; Health, Social Assistance; Hospitals; Health, Social Assistance
  • 05 Aug 2015
  • What Do You Think?

What Happened to the ‘Innovation, Disruption, Technology’ Dividend?

W. Norton & Company, 2014). Martin Ford, Rise of the Robots: Technology and the Threat of a Jobless Future (New York: Basic Books, 2015). James L. Heskett, W. Earl Sasser, Jr., and Leonard A.... View Details
Keywords: by James Heskett; Computer; Technology
  • 04 Aug 2009
  • First Look

First Look: August 4

709-474 In 2005, Partners in Health (PIH) was invited by the Rwandan Ministry of Health to assume responsibility for the management of public... View Details
Keywords: Martha Lagace
  • 01 Jun 2012
  • News

What Industrial Policy?

glory days, when it employed about a quarter of the US workforce. The case for special treatment That said, there are some compelling reasons the government should give manufacturing special treatment: Lowering the trade deficit. It may... View Details
Keywords: Gary P. Pisano; Construction of Buildings; Construction of Buildings; Construction of Buildings; Construction of Buildings; Construction of Buildings; Construction of Buildings; Construction of Buildings; Construction of Buildings; Construction of Buildings
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

be enormous. Though economists should treat the prospect of a developed space economy with healthy skepticism, it would be irresponsible to treat it as science fiction. In this article, I provide an analytical framework—based on classic... View Details
Keywords: Dina Gerdeman
  • 24 Apr 2012
  • First Look

First Look: April 24

theoretical framework contribute to our understanding of the nature of expert influence and how and why functional groups, such as risk managers, can become influential. Download the paper:... View Details
Keywords: Carmen Nobel
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

Massachusetts,” he says, adding that his goal is to “put ourselves out of business.” DECEMBER 15 Eighteen months ago, when Bill Hatanaka (AMP 115, 1994) was appointed the inaugural chair of the Board View Details
  • 06 Aug 2014
  • Research & Ideas

Climbing Down from the Ivory Tower

Ashraf, an associate professor in the Negotiations, Organizations, and Markets unit at Harvard Business School. “Asking them to apply something that's been generated somewhere else isn't involving them in the process” But there's a dearth... View Details
Keywords: by Carmen Nobel; Health; Health
  • 01 Dec 2011
  • News

Faculty Research Online

efficient health care to millions of Americans. In this video interview, Professor Regina Herzlinger argues that consumers should have more say over their own care. See... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Hospitals; Health, Social Assistance

    Michel C. Bergerac

    Bergerac, however, is most known for the extensive diversification of Revlon into a health care products business. With the acquisition of... View Details
    Keywords: Personal Care & Home Products
    • 01 Oct 2008
    • Research & Ideas

    How Much Time Should CEOs Devote to Customers?

    marketing officer. It requires the long-term infusion of customer centricity and marketing strategy capability throughout the organization. Over time, this should mean a higher... View Details
    Keywords: by John Quelch
    • 03 Nov 2015
    • First Look

    November 3, 2015

    November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication View Details
    Keywords: Sean Silverthorne
    • 20 Jun 2017
    • First Look

    First Look at New Research and Ideas, June 20

    School Case 317-103 PharmAccess and the M-TIBA Platform: Leveraging Digital Technology in the Developing World PharmAccess is an Amsterdam-based NGO working to support the development of the private health... View Details
    Keywords: Sean Silverthorne
    • 01 Apr 2014
    • First Look

    First Look: April 1

    powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products.... View Details
    Keywords: Sean Silverthorne