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  • 06 Aug 2014
  • Research & Ideas

Climbing Down from the Ivory Tower

Ashraf, an associate professor in the Negotiations, Organizations, and Markets unit at Harvard Business School. “Asking them to apply something that's been generated somewhere else isn't involving them in the process” But there's a dearth... View Details
Keywords: by Carmen Nobel; Health; Health
  • 03 Mar 2017
  • News

Big Blue’s Big Bet

turn has contributed to rising health care costs. According to a study published by the RAND Corporation, health care spending from 1999 to 2009... View Details
Keywords: Paul Kix; illustrations by Dan Page
  • 03 Nov 2015
  • First Look

November 3, 2015

November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication View Details
Keywords: Sean Silverthorne
  • 05 Aug 2002
  • Research & Ideas

Five questions for Regina E. Herzlinger

care system into a consumer-driven model. What, in a nutshell, are the advantages to your proposal? And the risks? Herzlinger: The pros of consumer-driven health care: Unlike... View Details
Keywords: by Martha Lagace
  • 04 Aug 2009
  • First Look

First Look: August 4

709-474 In 2005, Partners in Health (PIH) was invited by the Rwandan Ministry of Health to assume responsibility for the management of public... View Details
Keywords: Martha Lagace
  • 10 Aug 2015
  • Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

Lower CEO-to-Worker Pay Ratios. “The perception of wage fairness affects purchasing intentions” "The perception of wage fairness affects purchasing intentions," says Bhavya Mohan, a doctoral student in the... View Details
Keywords: by Carmen Nobel; Retail
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

about the causes of regional variations in health care expenditures. Using vignettes from patient and physician surveys linked to fee-for-service Medicare expenditures, this... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

marketing officer. It requires the long-term infusion of customer centricity and marketing strategy capability throughout the organization. Over time, this should mean a higher... View Details
Keywords: by John Quelch
  • October 2009 (Revised July 2013)
  • Case

Gilead Sciences, Inc.: Access Program

By: V. Kasturi Rangan and Katharine Lee
Gilead Sciences, the U.S. leader in HIV/AIDS medicines, with global sales of $5.4 billion in 2009, had undertaken several innovative actions to make its anti-viral products available to over 100 low- and middle-income countries. Having reached nearly 680,000 patients... View Details
Keywords: Health Care and Treatment; Emerging Markets; Product; Sales; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry
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  • 27 Apr 2021
  • Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

use of remote patient monitoring services grows—driven by health care limitations imposed by the COVID-19 pandemic—clinicians, payers, and patients face important questions... View Details
  • October 2013 (Revised April 2015)
  • Case

Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details
Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Health Industry; Health Industry
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  • 19 Oct 2011
  • News

A Good Look

Kemin Personal Care ramps up production, Levy has had ample opportunity to put her MBA skills to work. “HBS prepares people to think analytically, and about the details of the business, but it also teaches... View Details
Keywords: Health and Personal Care Stores; Health and Personal Care Stores
  • August 2024
  • Article

How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?

By: Leemore S. Dafny, Kate Ho and Edward Kong
Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by... View Details
Keywords: Prescription Drugs; Coupons; Impact; Health Care and Treatment; Markets; Price; Spending; Pharmaceutical Industry; United States
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    Gil Addo

    Gil Addo is CEO and Co-founder of RubiconMD, a wholly-owned subsidiary of CVS Health. RubiconMD’s digital health platform empowers primary care... View Details
    Keywords: Digital Health
    • 02 Mar 2010
    • First Look

    First Look: March 2

    bonus payments based upon provider reporting and performance on a set of quality measures. This case allows readers to examine health care provider strategy, development and... View Details
    Keywords: Martha Lagace
    • 29 Sep 2015
    • First Look

    September 29, 2015

    multitude of complex problems plaguing the U.S. health system. The United States over the last 50 years has focused most of its health resources... View Details
    Keywords: Sean Silverthorne
    • Web

    What Others Are Saying - Institute For Strategy And Competitiveness

    would if the medical marketplace even remotely resembled an efficient, competitive market.” — John C. Goodman, Ph.D., President, National Center for Policy Analysis “Redefining Health View Details
    • 15 Jan 2008
    • First Look

    First Look: January 15, 2008

    http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207069 ThedaCare: System Strategy Harvard Business School Case 708-424 Over the 1980s and 1990s, America's changing health care payer... View Details
    Keywords: Martha Lagace
    • 05 Aug 2015
    • What Do You Think?

    What Happened to the ‘Innovation, Disruption, Technology’ Dividend?

    W. Norton & Company, 2014). Martin Ford, Rise of the Robots: Technology and the Threat of a Jobless Future (New York: Basic Books, 2015). James L. Heskett, W. Earl Sasser, Jr., and Leonard A.... View Details
    Keywords: by James Heskett; Computer; Technology
    • 30 May 2024
    • News

    Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

    science of behavioral economics as it is applied to health care. Behavioral economics, which combines psychology and economics to understand individual decision-making and View Details
    Keywords: Margie Kelley