Alignment - Publications - Faculty & Research

9 AM – 10 AM EST, 23 Jan 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: January 23, 2019 - March 6, 2019 View Details

November 1992 (Revised June 1994)
Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode

The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details

Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry

Citation

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21 Nov 2019
Blog Post

The Power of Business in the Energy Transition

from solar and wind farms. Project development of major transmission lines to handle alternative sources must intently focus on stakeholder alignment across public and private sectors to speed project delivery. Both speakers touched on... View Details

Keywords: Manufacturing; Energy / Cleantech

03 Feb 2017
Blog Post

The Making of an Internship

share the career criteria that drove their internship searches and how their respective organizations aligned with their passions. An effective onboarding process can have many benefits for both employers and their new hires, including... View Details

Keywords: All Industries

10 Feb 2016
News

Investing in Sustainability

that will make the organization sustainable. “I believe charities should be investing in ways that align with their mission,” says Tiller. “In that way, they can get both good returns and further their goals.” (Published February 2016) View Details

12 PM – 1 PM EST, 06 Feb 2018
Webinars: Trending@HBS

Philanthropy: Saving the World in a New Age

We live in an era of unprecedented challenges and unparalleled customization. With so many problems facing society, how are philanthropic organizations, donors, and beneficiaries adapting? Join Brickson Diamond (MBA 1999), CEO of Big Answers, as he dives into the... View Details

2016
Working Paper

Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao

New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details

Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development

Citation

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

evaluating companies. These projects include building and presenting a market map in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and students’ interests and... View Details

Keywords: Nonprofit / Government

01 Jun 1996
News

New Initiatives in MBA Recruiting

students who have expressed an interest in their field." "We moved interviewing forward this year in response to recruiters' requests and to align our recruiting calendar with those of other MBA programs." "We moved interviewing forward... View Details

01 Oct 2024
Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

analysts) downward-adjusted ratings more often than aligned analysts covering the same firm at the same time, the study shows. The partisan leanings of intermediaries, such as credit-rating analysts, can have “sizable effects on firms’... View Details

Keywords: by Jay Fitzgerald

March 2021
Supplement

Toyota and Its Labor Union in Argentina (C)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago

Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). In 2019, after achieving all the goals set forward... View Details

Keywords: Strategy; Alignment; Cooperation; Negotiation; Agreements and Arrangements; Labor Unions; Labor and Management Relations; Factories, Labs, and Plants; Goals and Objectives; Auto Industry; Latin America; South America; Argentina

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27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

challenges traditional manufacturing norms and promotes inclusivity. This commitment to diversity reflects a broader goal of aligning the green transition with social impact and equity. Exponent EnergyExponent Energy is addressing one of... View Details

Web

Olivia Wenzel | MBA

solid business foundation. Professional goals: Whether I'm building my own venture or working as a product manager in a high-impact startup, I want to empower joyful, healthy aging in alignment with people's preferences and values.... View Details

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

Lyric Opera case in our new book. And it clearly helps to align the multiple business units and the thousands and tens of thousands of employees in large organizations, as we see in the Thompson Corporation, the U.S. Army, and Ingersoll... View Details

Keywords: by Martha Lagace

01 Dec 2008
News

The CEO and the Functions of Leadership

coordination across activities and units. Both structure and processes must align with strategy. Commitment: An organization’s leadership has to provide financial and other incentives that align with... View Details

September 2009 (Revised December 2010)
Case

Western Union: Our World, Our Family®

By: Christopher Marquis

In 2006, Western Union spun-off from its former parent, First Data Corporation, and began the process of defining itself as a stand-alone organization. Part of that effort was the creation of a strategic corporate social responsibility program called Our World, Our... View Details

Keywords: Business Model; Corporate Social Responsibility and Impact; Programs; Business and Stakeholder Relations; Alignment; Value

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20 Feb 2019
Blog Post

Part 1: Military Transition and the JD/MBA - Setting Career Goals

strengths and weaknesses. In what areas do you need training, education, or experience? Do those areas align with graduate school and the JD or the MBA, or both? Consider whether you need a degree at all, and if you do, which one. ... View Details

Blog

Why Does Your Company Exist?

help the local community. While most companies have some type of socially positive goal, it usually takes a back seat to making money. But for some companies, a corporate purpose is actually much, much more—it's a powerful force that animates every part of the... View Details

26 Jun 2025
Blog Post

Partner with a Student Club

and find clubs aligned with your industry, region, or functional area. Visit each club’s website and reach out to club presidents directly to introduce yourself and explore collaboration opportunities. 2. Explore Club Resume Books Access... View Details

November 2002 (Revised January 2004)
Case

Gary Rodkin at Pepsi-Cola North America (B)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

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