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  • 18 Mar 2013
  • HBS Case

HBS Cases: LEGO

age 12. The LEGO brick played with by kids and adults around the globe came into being during Godtfred's tenure. He considered it a unique, sturdy, simple product—a system—that offered endless opportunities for creative fun, and drew up a... View Details
Keywords: by Maggie Starvish; Entertainment & Recreation
  • October 2015 (Revised October 2016)
  • Case

Building Watson: Not So Elementary, My Dear! (Abridged)

By: Willy C. Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States
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  • January 2008
  • Article

Putting Leadership Back into Strategy

By: Cynthia A. Montgomery
In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies... View Details
Keywords: Leadership; Growth and Development Strategy; Managerial Roles; Mission and Purpose; Organizational Change and Adaptation; Creativity; Competitive Strategy; Competitive Advantage
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  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

always changing their outcomes of interest. Successful companies are constantly changing and transforming with the times.” You Might Also Like: The Vinyl Renaissance: Take Those Old Records Off the Shelf Can You Buy Creativity in the Gig... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • 16 Apr 2024
  • News

Netflix Enters Its Dan Lin (MBA 1999) Era

Dan Lin arrives at the Netflix's AVATAR: THE LAST AIRBENDER World Premiere held at the Egyptian Theatre in Los Angeles, CA on Thursday, February 15, 2024. (Photo By Sthanlee B. Mirador/Sipa USA)(Sipa via AP Images) The Hollywood Reporter recently published a profile of... View Details
  • February 2011 (Revised December 2012)
  • Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld
In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
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  • 24 Jul 2000
  • Research & Ideas

Value Maximization and Stakeholder Theory

is a sure way to destroy value. This is where enlightened stakeholder theory can play an important role. We can learn from the stakeholder theorists how to lead managers and participants in an organization to think more generally and View Details
Keywords: by Michael C. Jensen
  • January 2025
  • Supplement

Negotiating with Data: Analytics FC (B)

By: Jillian Jordan and Livia Alfonsi
Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
Keywords: Negotiation Preparation; Gender; Analytics and Data Science; Reputation; Value Creation; Consulting Industry; Sports Industry; Europe; United Kingdom
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  • August 2012 (Revised August 2013)
  • Background Note

Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

By: Willy Shih
Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details
Keywords: Technology Transitions; Competency-destroying; Digital; Analog; Digital Transition; Modular; Modularity; Technological Change; Radical Innovation; Incremental Innovation; Architectural Innovation; Modular Innovation; Sustaining Innovation; Competency-enhancing; Noise Propagation; Perfect Copying; Digital Music; Digital Media; Consumer Electronics; Kodak; Sony; Panasonic; Disruptive Innovation; Technology Adoption; Transition; Change Management; Consumer Products Industry; United States
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  • Portrait Project

Katie Kirsch

parents and broke down in tears—for the first time in years, I felt free. To my surprise, they were proud. I want to build things that surprise and delight others. I want to unleash the untapped creativity in everyone around me. I want to... View Details
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

immigrants. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54963 Judgment Aggregation in Creative Production: Evidence from the Movie Industry By: Luo, Hong, Jeffrey T. Macher, and Michael Wahlen Abstract— This... View Details
Keywords: Dina Gerdeman
  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

Cennamo, Giovanni Battista Dagnino, and Feng Zhu (2023) is reprinted with permission from Edward Elgar Publishing. For any future requests for reuse, please contact the Publisher. You Might Also Like: Can You Buy Creativity in the Gig... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 22 Nov 2010
  • Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

the desired direction of the business. Strategic boundaries can also protect you from the types of errant actions that destroyed Enron and brought financial service firms such as Fannie Mae and Lehman Brothers to their knees. 5. How Are You Generating View Details
Keywords: by Robert Simons
  • Web

Technology & Innovation - Faculty & Research

and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose that ideation with LLMs is facilitated by... View Details
  • 26 Aug 2002
  • Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

evaluation. Flawed ideas remain unchallenged, and creative alternatives are not generated. On the other hand, when leaders arrive at a final decision, they need everyone to accept the outcome and support its implementation. They cannot... View Details
Keywords: by Michael A. Roberto
  • Web

HBS - The year in Review

platform. Campus Art Installed The HBS Art Collection & Program consists of over 1,000 original works and serves as a key teaching and learning resource, inspiring the HBS community to think creatively and incorporate art into their... View Details

    Michael A. Wheeler

    Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

    Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities
    • July 2018
    • Case

    LIXIL Group Corporation: Building a New Company in an Old Industry

    By: Boris Groysberg and Akiko Kanno
    In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details
    Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Manufacturing Industry; Japan
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      Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

      One of the leading business thinkers in the world offers a bold, new theory of advanced leadership for tackling the world's complex, messy, and recalcitrant social and environmental problems.

      Over a decade ago, renowned innovation... View Details

        Dutch Leonard

        Herman B. ("Dutch") Leonard is Eliot I. Snider and Family Professor of Business Administration at the Harvard Business School and the George F. Baker, Jr. Professor of Public Sector Management at Harvard University's John F. Kennedy School of Government. In... View Details

        Keywords: education industry; federal government; health care; nonprofit industry; state government