consumer behavior - Publications - Faculty & Research

25 Mar 2011
Working Paper Summaries

How Do Incumbents Fare in the Face of Increased Service Competition?

Keywords: by Ryan W. Buell, Dennis Campbell & Frances X. Frei; Banking

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

relationships." However, the increased viewing behavior did not lead to increased messaging behavior. Piskorski found that the older, shorter, overweight crowd sent out relatively few messages after viewing hundreds of profiles, as... View Details

Keywords: by Carmen Nobel; Technology

December 1998 (Revised April 1999)
Case

Mind of the Market: Top Down Cognitive Processes, Primer Six

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

Citation

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01 Jun 2011
News

Faculty Books

human connection); the destructive behaviors they adopt to relieve their anxiety (busyness, comparing themselves to others, and blaming others for their frustrations); and the behaviors they must adopt to... View Details

Keywords: Credit Intermediation and Related Activities; Finance; Funds, Trusts, and Other Financial Vehicles; Finance

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

Henry David Thoreau once said, "That government is best that governs least." Easy for him to say. Stuck out by himself at Walden Pond, he never had to deal with potholes on his morning commute or broken streetlights at night. It can be fashionable to rail... View Details

Keywords: by Michael Blanding

July 1982 (Revised May 1992)
Case

Danton's: The Specialty Store Men's Apparel Business

By: Richard S. Tedlow

Keywords: Marketing Strategy; Consumer Behavior; Apparel and Accessories Industry

Citation

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24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Consumer Products; Consumer Products

1999
Chapter

Frequency Programs in Service Industries

By: J. A. Deighton

Keywords: Customer Focus and Relationships; Consumer Behavior; Service Industry

Citation

May 2021
Article

Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure

By: Ginger Zhe Jin, Michael Luca and Daniel Martin

This paper uses laboratory experiments to directly test a central prediction of disclosure theory: that strategic forces can lead those who possess private information to voluntarily provide it. In a simple sender-receiver game, we find that senders disclose favorable... View Details

Keywords: Communication Games; Disclosure; Unraveling; Experiments; Information; Product; Quality; Communication; Consumer Behavior

03 Jun 2010
Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski

01 Oct 2008
Research & Ideas

How Much Time Should CEOs Devote to Customers?

must get out and meet customers on their home turf—in their homes, on job sites, in their offices. Here the CEO has to set an example. AG Lafley, CEO of Procter & Gamble, reinstituted consumer home visits and store visits for himself... View Details

Keywords: by John Quelch

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

company, such as marketing, communications, or consumer behavior specialists, to help design a code that will be understandable to employees. Uber, for example, rolled out a mobile app-focused version of its... View Details

Keywords: by Michael Blanding

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

Citation

Educators

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10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

relatively neutral "Survey of Student Behaviors." The questions were exactly the same in every case. Yet participants in the "unprofessional" condition were almost twice (1.98 times) as likely to admit to having engaged in the various View Details

Keywords: by Carmen Nobel

June 2024 (Revised November 2024)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details