consumer behavior - Publications - Faculty & Research

01 Oct 2008
Research & Ideas

How Much Time Should CEOs Devote to Customers?

must get out and meet customers on their home turf—in their homes, on job sites, in their offices. Here the CEO has to set an example. AG Lafley, CEO of Procter & Gamble, reinstituted consumer home visits and store visits for himself... View Details

Keywords: by John Quelch

December 1998 (Revised April 1999)
Case

Mind of the Market: The Emotional Brain, Primer Eight

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

Citation

Find at Harvard

December 1998 (Revised April 1999)
Case

Mind of the Market: Is the Human Brain a Computer? Primer Seven

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

Citation

Find at Harvard

December 1998 (Revised April 1999)
Case

Mind of the Market: Anatomical View of the Human Brain, Primer Three

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

Citation

Find at Harvard

December 1998 (Revised April 1999)
Case

Mind of the Market: Introduction to Neuroscience, Primer One

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

Citation

Find at Harvard

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

company, such as marketing, communications, or consumer behavior specialists, to help design a code that will be understandable to employees. Uber, for example, rolled out a mobile app-focused version of its... View Details

Keywords: by Michael Blanding

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

relatively neutral "Survey of Student Behaviors." The questions were exactly the same in every case. Yet participants in the "unprofessional" condition were almost twice (1.98 times) as likely to admit to having engaged in the various View Details

Keywords: by Carmen Nobel

17 Dec 2019
Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Technology

23 Oct 2018
Working Paper Summaries

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

Keywords: by Chaithanya Bandi, Antonio Moreno, Donald Ngwe, and Zhiji Xu; Service

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Consumer Products; Consumer Products

1999
Chapter

Frequency Programs in Service Industries

By: J. A. Deighton

Keywords: Customer Focus and Relationships; Consumer Behavior; Service Industry

Citation

May 2021
Article

Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure

By: Ginger Zhe Jin, Michael Luca and Daniel Martin

This paper uses laboratory experiments to directly test a central prediction of disclosure theory: that strategic forces can lead those who possess private information to voluntarily provide it. In a simple sender-receiver game, we find that senders disclose favorable... View Details

Keywords: Communication Games; Disclosure; Unraveling; Experiments; Information; Product; Quality; Communication; Consumer Behavior

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

Henry David Thoreau once said, "That government is best that governs least." Easy for him to say. Stuck out by himself at Walden Pond, he never had to deal with potholes on his morning commute or broken streetlights at night. It can be fashionable to rail... View Details

Keywords: by Michael Blanding

July 1982 (Revised May 1992)
Case

Danton's: The Specialty Store Men's Apparel Business

By: Richard S. Tedlow

Keywords: Marketing Strategy; Consumer Behavior; Apparel and Accessories Industry

Citation

Find at Harvard

15 Feb 2018
Working Paper Summaries

Can Financial Innovation Solve Household Reluctance to Take Risk?

Keywords: by Laurent Calvet, Claire Celerier, Paolo Sodini, and Boris Vallée; Financial Services; Computer

Student-Profile

Ximena Garcia-Rada

which suggested that research would be a good fit for me.” Ximena put her theory to the test by accepting a position as a Research Associate at the Center for Advanced Hindsight at Duke University, working with Professor Dan Ariely on issues related to View Details

November 23, 2022
Article

The Sinister Logic of Hidden Online Fees

By: Michael Luca

Keywords: Consumer Behavior; E-commerce; Price

Citation

Register to Read

28 Sep 2020
Working Paper Summaries

What Can Economics Say About Alzheimer's Disease?

Keywords: by Amitabh Chandra, Courtney Coile, and Corina Mommaerts; Health; Pharmaceutical

Career Coach

Ellen Harris

that may not be readily obvious. Her background in advertising and marketing, and subsequently Organizational Behavior and Development/Facilitation/Consulting, shaped her belief that students and alumni generally have a good idea of their... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

June 2024 (Revised June 2025)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details