Publications

09 Nov 2015
Research & Ideas

These Employers Pay Higher Salaries than Necessary

buyer. Now translate the same situation from a brick-and-mortar bazaar to an online peer-to-peer marketplace such as Upwork, which allows businesses to outsource work to freelancers, frequently overseas. “Workers on the View Details

Keywords: by Michael Blanding; Employment; Technology; Computer

24 Feb 2015
News

Culture Clash: Silicon Valley vs. the U.S. Government

21 Jan 2014
First Look

First Look: January 21

Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both before... View Details

Keywords: Sean Silverthorne

27 Sep 2018
Working Paper Summaries

Large-Scale Demand Estimation with Search Data

Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail

Research Summary

Overview

Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them. His research falls into the broader categories of the futures of work, the economics of IT, and... View Details

Keywords: Information Technology; Strategy; Technological Innovation; Collaborative Innovation and Invention; Economic Growth; Entrepreneurship; Technology; Internet; Mobile Technology; Online Technology; Technology Adoption; Technology Networks

July 2012
Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse

In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details

Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

July – August 2008
Article

Should You Invest in the Long Tail?

By: Anita Elberse

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details

Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry

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January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details

03 Dec 2014
HBS Seminar

Ginger Jin, University of Maryland

28 Jan 2014
Working Paper Summaries

Digital Discrimination: The Case of Airbnb.com

Keywords: by Benjamin G. Edelman & Michael Luca; Construction; Real Estate

November 2022 (Revised June 2023)
Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley

In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States

30 Nov 2018
News

The Challenges GM Is Facing, and the Reasoning Behind Its Plant Closures

August 10, 2019
Editorial

E-Commerce Promised the World. Are We Happy With Our Purchase?

By: Louis Hyman and Kwelina Thompson

It has been 25 years since the first online transaction, but we are still struggling with the balance between convenience and security. View Details

Keywords: Technological Innovation; Technology Adoption; E-commerce; Consumer Behavior; Internet and the Web

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14 Jun 2013
News

Auto-Repair Shops Tend to Overcharge Women, Except When They Don't

October 2021 (Revised November 2021)
Case

Bodega Aurrera: eCommerce at the Base of the Pyramid

By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago

Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having... View Details

Keywords: Bottom Of The Pyramid; Digitalization; Omnichannel; Walmart; Business Model; Internet and the Web; Marketing Channels; Technology Adoption; E-commerce; Retail Industry; Latin America; Mexico

Professor WILLIAM E. FRUHAN, JR. is George E. Bates Professor, Emeritus at the Harvard Business School. He received his BS degree from Yale University, and his MBA and DBA degrees from Harvard University. He has served as Senior Associate Dean and Director of... View Details

Keywords: aircraft; airline; chemical; electronics; grocery; medical supplies; oil ＆ gas; pharmaceuticals; retailing; steel

May–June 2021
Article

Why Start-ups Fail

By: Thomas R. Eisenmann

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details

Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure