Filter Results:
(3,065)
Show Results For
- All HBS Web
(3,065)
- People (7)
- News (905)
- Research (1,676)
- Events (10)
- Multimedia (16)
- Faculty Publications (852)
Show Results For
- All HBS Web
(3,065)
- People (7)
- News (905)
- Research (1,676)
- Events (10)
- Multimedia (16)
- Faculty Publications (852)
- 2016
- Working Paper
Refugee Resettlement
By: David Delacretaz, Scott Duke Kominers and Alexander Teytelboym
Over 100,000 refugees are permanently resettled from refugee camps to hosting
countries every year. Nevertheless, refugee resettlement processes in most countries
are ad hoc, accounting for neither the priorities of hosting communities nor the preferences of refugees... View Details
Delacretaz, David, Scott Duke Kominers, and Alexander Teytelboym. "Refugee Resettlement." Working Paper, November 2016.
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
- Web
Europe - Global
career, Vincent has been active as a management consultant with Booz-Allen & Hamilton in New York and Paris. His field of consulting was international market entry strategies, financial products, strategy, negotiation and implementation... View Details
- February 2018
- Case
Wiikano Orchards
By: Benson P. Shapiro and Katherine B. Hartman
Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to... View Details
Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry
Shapiro, Benson P., and Katherine B. Hartman. "Wiikano Orchards." Harvard Business School Brief Case 918-517, February 2018.
- 15 Dec 2015
- First Look
December 15, 2015
forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
Keywords: Carmen Nobel
- 01 Dec 2023
- News
The Exchange: Help Wanted
we’re drawing, of course, is that as those companies thought about rewriting the job descriptions, they said, “Well, we thought that a college graduate would be a good communicator and pay attention to detail. We’d better say that’s what... View Details
- Web
Privacy Notice | About
privacy settings chosen by individual alumni participants. Data in the alumni directory include but are not limited to: contact information, employment history, interests, and education history and are intended to facilitate inter-alumni communication, as well as View Details
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- Web
HBS - The year in Review
Marketing Faculty Promotions Two faculty members were promoted. Full Professor Full Professor Scott Duke Kominers Entrepreneurial Management Associate Professor Associate Professor Mark L. Egan Finance Faculty & Staff Demographics HBS has... View Details
- September 2015
- Article
Speaking of the Short-Term: Disclosure Horizon and Managerial Myopia
By: Francois Brochet, Maria Loumioti and George Serafeim
We study conference calls as a voluntary disclosure channel and create a proxy for the time horizon that senior executives emphasize in their communications. We find that our measure of disclosure time horizon is associated with capital market pressures and executives'... View Details
Keywords: Short-termism; Management Styles; Disclosure; Conference Calls; Investing; Earnings Management; Motivation and Incentives; Management Style; Forms of Communication
Brochet, Francois, Maria Loumioti, and George Serafeim. "Speaking of the Short-Term: Disclosure Horizon and Managerial Myopia." Review of Accounting Studies 20, no. 3 (September 2015): 1122–1163.
- January 2006 (Revised December 2006)
- Case
Wal-Mart's Business Environment
In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. The proposal was a part of Wal-Mart's strategy to bring its supercenter format to California. Introduced in the late 1980s, supercenters added a... View Details
Keywords: Goals and Objectives; Expansion; Market Entry and Exit; Corporate Strategy; Labor Unions; Conflict and Resolution; Retail Industry; Los Angeles
Oberholzer-Gee, Felix. "Wal-Mart's Business Environment." Harvard Business School Case 706-453, January 2006. (Revised December 2006.)
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
businesses,” the study says. White people are supporting Black businesses To determine the source of the demand for Black-owned restaurants on Yelp, the team studied data from sources including: The US Census Bureau’s American Community... View Details
- 16 Feb 2024
- Research & Ideas
As AI Upends Recruiting, Job Seekers Need a Waze App for Careers
create programs where you're working with younger people in a work-based learning setting,” Fuller says. Those can include apprenticeships, paid internships, co-op programs with community colleges, and other avenues to tap people that... View Details
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation... View Details
- Web
Skydeck - Alumni
business—and he is racing tech’s biggest names to make a long-promised future a reality. Reddit’s Rise COO Jen Wong (MBA 2004) on how she grew revenues without compromising community Surviving the Iditarod Adventurer Sunny Stroeer (MBA... View Details
- 01 Mar 2024
- News
Game On
Here at the Pickleball Club, founder and CEO Brian McCarthy (MBA 1972) is making a big bet that his model—a private club, with high-end amenities and a community organized around the sport—will have what it takes to stay in the game for... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809062 JWT China: Advertising for the New Chinese Consumer Harvard Business School Case 809-079 This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the... View Details
Keywords: Martha Lagace
- 27 Jun 2005
- Research & Ideas
Asian and American Leadership Styles: How Are They Unique?
and doing so efficiently so that a financial profit or surplus is created. Administration is about rules and procedures and whether or not they are being followed. These distinctions are very important to clear communications among us... View Details
Keywords: by D. Quinn Mills
- 05 Dec 2023
- Cold Call Podcast
Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
cannot be valuable within an organization.” As his community deteriorates, Miller’s behavior spirals How did Miller end up in prison in the first place? Research shows that poverty and imprisonment are closely linked. A 2018 Brookings... View Details