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  • April 2000 (Revised September 2001)
  • Case

Peppers and Rogers Group, The

By: John A. Deighton
Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details
Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry
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Deighton, John A. "Peppers and Rogers Group, The." Harvard Business School Case 500-096, April 2000. (Revised September 2001.) (request a courtesy copy.)
  • August 2023 (Revised May 2024)
  • Case

Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations

By: Satish Tadikonda and Amanda McEwen
The success or failure of Dicerna Pharmaceuticals (Dicerna) as an emerging pharmaceutical company would likely hinge on its lead drug candidate Nedosiran and the company’s ability to see it successfully through clinical development. Ralf Rosskamp, Chief Medical... View Details
Keywords: Business Strategy; Health Testing and Trials; Product Development; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry
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Tadikonda, Satish, and Amanda McEwen. "Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations." Harvard Business School Case 824-018, August 2023. (Revised May 2024.)
  • February 2016
  • Case

Health Catalyst

By: Kevin Schulman and Suresh Balu
Dan Burton, Health Catalyst CEO (HBS Baker Scholar), and Tom Burton, Health Catalyst Senior Vice President of Product Development and cofounder, closed on a $41 million investment round. Their firm was one of the hottest companies in the health information technology... View Details
Keywords: Service Management; Strategy; Operations Management; Information Technology; Information Management; Entrepreneurship; Service Delivery; Competitive Strategy; Performance; Information Technology Industry; Health Industry
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Schulman, Kevin, and Suresh Balu. "Health Catalyst." Harvard Business School Case 316-098, February 2016.
  • July 2017 (Revised July 2018)
  • Case

Upwork: Creating the Human Cloud

By: Dylan Minor and David Yoffie
Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of... View Details
Keywords: Strategy; Platform; Platform Businesses; Technology; Business Model; Digital Platforms; Growth and Development Strategy; Internet and the Web; Labor
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Minor, Dylan, and David Yoffie. "Upwork: Creating the Human Cloud." Harvard Business School Case 718-402, July 2017. (Revised July 2018.)

    Land Bargains and Chinese Capitalism: The Politics of Property Rights Under Reform

    Land reforms have been critical to the development of Chinese capitalism over the last several decades, yet land in China remains publicly owned. This book explores the political logic of reforms to land ownership and control, accounting for how land development... View Details
    • 28 Nov 2005
    • Research & Ideas

    Unilever: Transformation and Tradition

    products, but they became worldwide brands because of the capabilities of Unilever. Their success rested on the choices made on strategy and organization, on the recruitment View Details
    Keywords: by Geoffrey Jones; Consumer Products
    • 2019
    • Chapter

    International Business and Emerging Markets in Historical Perspective

    By: Geoffrey Jones
    This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of globalization in the 19th century, Western firms sought access to resources, and they faced... View Details
    Keywords: Emerging Markets; Business History; Multinational Firms and Management; Globalization
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    Jones, Geoffrey. "International Business and Emerging Markets in Historical Perspective." Chap. 3 in The Oxford Handbook of Management in Emerging Markets, edited by Robert Grosse and Klaus E. Meyer, 55–76. Oxford, UK: Oxford University Press, 2019.
    • September 2019
    • Case

    Netflix: A Creative Approach to Culture and Agility

    By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
    By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details
    Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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    Gulati, Ranjay, Allison Ciechanover, and Jeff Huizinga. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Case 420-055, September 2019.
    • 14 Feb 2022
    • Research & Ideas

    Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

    let go In today’s world, vision and strategy are still essential, but the ability to orchestrate collective action—co-creation instead of top-down direction—has never been more important. To this end,... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
    • October 2008
    • Article

    Creativity and the Role of the Leader

    By: Teresa M. Amabile and Mukti Khaire
    In today's innovation-driven economy, understanding how to generate great ideas has become an urgent managerial priority. Suddenly, the spotlight has turned on the academics who've studied creativity for decades. How relevant is their research to the practical... View Details
    Keywords: Leadership; Commercialization; Managerial Roles; Creativity; Innovation and Management; Social and Collaborative Networks; Diversity
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    Amabile, Teresa M., and Mukti Khaire. "Creativity and the Role of the Leader." Harvard Business Review 86, no. 10 (October 2008).
    • June 2013 (Revised July 2013)
    • Case

    Blackstone Alternative Asset Management

    By: Robin Greenwood, Luis M. Viceira and Jared Dourdeville
    This case explores reasons for Blackstone Alternative Asset Management's (BAAM's) growth from 2007-2013, a time when the overall fund of hedge funds industry contracted substantially. Additionally, the case analyzes evolving business models and value propositions... View Details
    Keywords: Hedge Fund; Fund Of Hedge Funds; Hedge Fund Industry Growth; Fund Of Hedge Funds Industry Growth; Evolving Business Models; Value Propositions In The Fund Of Hege Funds Industry; Business Model; Investment Funds; Growth and Development Strategy; Financial Services Industry; United States
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    Greenwood, Robin, Luis M. Viceira, and Jared Dourdeville. "Blackstone Alternative Asset Management." Harvard Business School Case 213-129, June 2013. (Revised July 2013.)
    • 2017
    • Working Paper

    Structural Transformation: A Competitiveness-based View

    By: Christian H.M. Ketels
    Competitiveness research aims to enhance our understanding of the drivers of prosperity differences across locations and of policies that can sustainably raise a location’s prosperity level. The paper outlines key elements of the competitiveness framework and discusses... View Details
    Keywords: Competitiveness; Cluster; Development; Growth; Economic Policy; Competition; Development Economics; Economic Growth; Policy
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    Ketels, Christian H.M. "Structural Transformation: A Competitiveness-based View." African Development Bank Group Working Paper, No. 258, May 2017.
    • March 2025
    • Teaching Plan

    Wasabi Technologies (A) and (B)

    By: N. Louis Shipley and Stacy Straaberg
    Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
    Keywords: Sales; Product Development; Growth and Development Strategy; Business Divisions; Business Strategy; Marketing Strategy; Distribution Channels; Information Technology Industry; United States; Massachusetts; Boston
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    Shipley, N. Louis, and Stacy Straaberg. "Wasabi Technologies (A) and (B)." Harvard Business School Teaching Plan 825-127, March 2025.
    • December 2005 (Revised May 2009)
    • Case

    C.R. Smith and the Birth of American Airlines

    By: Anthony Mayo and Laura Gaie Singleton
    Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details
    Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States
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    Mayo, Anthony, and Laura Gaie Singleton. "C.R. Smith and the Birth of American Airlines." Harvard Business School Case 406-082, December 2005. (Revised May 2009.)
    • January 2020 (Revised October 2021)
    • Case

    Zara: An Integrated Store and Online Model (A)

    By: Antonio Moreno
    In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details
    Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
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    Moreno, Antonio. "Zara: An Integrated Store and Online Model (A)." Harvard Business School Case 620-073, January 2020. (Revised October 2021.)
    • March 2018
    • Case

    EKOL Logistics: Thinking Outside the Box

    By: Willy C. Shih and Esel Çekin
    This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in... View Details
    Keywords: Growth And Development; Strategy; Intermodal Transportation; Short-sea Transportation; Capacity Management; Capacity Planning; Delivery Planning; Route Optimization; Car Spare Part; Auto Manufacturing; Automotive Supply Chain; Europe; Turkey; Service Design; Fast Fashion; Near-shoring; Supply Chain; Supply Chain Management; Operations; Performance Capacity; Performance Efficiency; Logistics; Transportation Industry; Auto Industry; Turkey; Germany; Spain; European Union; Europe
    Citation
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    Shih, Willy C., and Esel Çekin. "EKOL Logistics: Thinking Outside the Box." Harvard Business School Case 618-037, March 2018.
    • October 2010 (Revised November 2012)
    • Case

    Shenzhen Capital Group

    By: Paul A. Gompers, Shaohui Chen, Jessie Lin and Shelley Ling
    Haitao Jin, chairman of Shenzhen Capital Group Co., Ltd. (SCGC), and Wanshou Li, president of SCGC, must decide how to continue to grow their venture capital/private equity firm in China. SCGC is a premier VC/PE fund in China and a pioneer of the Government Sponsored... View Details
    Keywords: Government And Business; Venture Capital; Private Equity; Investment Funds; Growth and Development Strategy; Business and Government Relations; Financial Services Industry; China
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    Gompers, Paul A., Shaohui Chen, Jessie Lin, and Shelley Ling. "Shenzhen Capital Group." Harvard Business School Case 211-029, October 2010. (Revised November 2012.)
    • November 1998 (Revised August 1999)
    • Case

    Mickey Maurer: IBJ Corp. and MyStar Communications

    By: Paul W. Marshall and Jeremy Dann
    Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details
    Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry
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    Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
    • March 2017 (Revised February 2018)
    • Case

    VMware and the Public Cloud

    By: Raffaella Sadun and Christine Snively
    In 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud... View Details
    Keywords: Information Technology; Information Infrastructure; Applications and Software; Growth and Development Strategy; Internet and the Web; Computer Industry; Technology Industry; Information Technology Industry
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    Sadun, Raffaella, and Christine Snively. "VMware and the Public Cloud." Harvard Business School Case 717-480, March 2017. (Revised February 2018.)
    • January 2017 (Revised January 2019)
    • Case

    The Rise and Fall of Lehman Brothers

    By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott
    With nearly $700 billion in assets, Lehman was the largest U.S. bankruptcy in history. In 2007, Lehman achieved record earnings of over $4 billion on revenues of $60 billion. By September 2008 the fourth largest investment bank in the world was bankrupt. How had a... View Details
    Keywords: Bankruptcy; Financial Distress; Accounting Policies; Business Ethics; Financial Reporting; Volatility; Judgments; Financial Crisis; Insolvency and Bankruptcy; Financial Liquidity; Investment Banking; Financial Management; Financial Strategy; Corporate Accountability; Corporate Disclosure; Corporate Governance; Crisis Management; Risk Management; Failure; Business and Government Relations; Ethics; Banking Industry; New York (city, NY)
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    Gilson, Stuart C., Kristin Mugford, and Sarah L. Abbott. "The Rise and Fall of Lehman Brothers." Harvard Business School Case 217-041, January 2017. (Revised January 2019.)
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