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  • June 2013 (Revised March 2015)
  • Case

Open Innovation at Siemens

By: Karim R. Lakhani, Katja Hutter, Stephanie Healy Pokrywa and Johann Fuller
The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is... View Details
Keywords: Innovation; Innovation Management; Crowdsourcing; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Information Technology; Energy Industry; Energy Industry; Energy Industry; Energy Industry
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Lakhani, Karim R., Katja Hutter, Stephanie Healy Pokrywa, and Johann Fuller. "Open Innovation at Siemens." Harvard Business School Case 613-100, June 2013. (Revised March 2015.)
  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2018: Hypergrowth

By: John R. Wells and Benjamin Weinstock
After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,171 properties, 1.2% of the total residential energy market). This was 150% ahead of a plan for 130,000 properties and almost ten times the size the... View Details
Keywords: Rapid Growth Stage; Green Energy; Start-up; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Finance; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Customers; Growth Management; Finance; Decision Making; United Kingdom
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Wells, John R., and Benjamin Weinstock. "Bulb 2018: Hypergrowth." Harvard Business School Supplement 719-442, December 2018. (Revised June 2021.)
  • November 2016 (Revised September 2018)
  • Case

Elon Musk's Big Bets

By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture... View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Strategy; Execution; Technology; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Investment; Manufacturing Industry; Green Technology Industry; Auto Industry; Aerospace Industry; Battery Industry
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Yoffie, David B., Eric Baldwin, and Brandon Kaufmann. "Elon Musk's Big Bets." Harvard Business School Case 717-431, November 2016. (Revised September 2018.)
  • September 2017 (Revised January 2019)
  • Case

Public Entrepreneurs? Picking a Path

By: Mitchell Weiss and Matthew Segneri
Direct entry into government remained an uncommon post-HBS path, with only 1%–2% of recent classes going directly into the public sector. But, for public-minded MBAs, government wasn’t the sole province for public problem-solving. MBAs could join or launch companies... View Details
Keywords: Public Entrepreneurship; Careers; Tri-sector Athlete; Job Searching; Government Innovation; Govtech; CivicTech; Civic Technology; Civic Innovation; Government Technology; MBA Class Of 2017; Social Enterprise; Social Entrepreneurship; Public Sector; Government Administration; Job Search; Jobs and Positions; Innovation Leadership; Technology Industry; Technology Industry; United States
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Weiss, Mitchell, and Matthew Segneri. "Public Entrepreneurs? Picking a Path." Harvard Business School Case 818-005, September 2017. (Revised January 2019.)
  • October 2003 (Revised March 2004)
  • Background Note

Semiconductor Industry, 2002, The

By: Marco Iansiti and Marcin Strojwas
The semiconductor industry has exhibited an unparalleled rate of innovation since its birth over 50 years ago. Describes how technological innovation has shaped industry structure. View Details
Keywords: Technological Innovation; Industry Structures; Semiconductor Industry
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Iansiti, Marco, and Marcin Strojwas. "Semiconductor Industry, 2002, The." Harvard Business School Background Note 604-045, October 2003. (Revised March 2004.)
  • October 2016 (Revised April 2018)
  • Case

DataXu: Selling Ad Tech

By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details
Keywords: Sales Management; Pricing; Programmatic Ad Buying; "Marketing Analytics"; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Technology Industry; Boston; Massachusetts
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Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
  • July 2017 (Revised March 2019)
  • Technical Note

The Future of Mobility: Economic, Environmental, and Social Implications

By: George Serafeim and David Freiberg
This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous... View Details
Keywords: Oil & Gas; Automobile Manufacturing; Technological And Scientific Innovation; Mobility; Inequality; Electric Vehicles; Ride-sharing; Ambidexterity; Transformation; Disruption; Change; Technological Innovation; Transportation; Equality and Inequality; Auto Industry; Technology Industry; Transportation Industry; Distribution Industry
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Serafeim, George, and David Freiberg. "The Future of Mobility: Economic, Environmental, and Social Implications." Harvard Business School Technical Note 118-008, July 2017. (Revised March 2019.)
  • 2014
  • Working Paper

Bio-Piracy or Prospering Together? Fuzzy Set and Qualitative Analysis of Herbal Patenting by Firms

By: Prithwiraj Choudhury and Tarun Khanna
Since the 1990s, several Western firms have filed patents based on medicinal herbs from emerging markets, evoking protests from local stakeholders against 'bio-piracy'. We explore conditions under which firms and local stakeholders share rents from such patents. Our... View Details
Keywords: Rents From New Technology; Local Stakeholders; Herbal Patents; QCA; Fuzzy Set Analysis; Qualitative Case Studies; Plant-Based Agribusiness; Patents; Emerging Markets; Health Care and Treatment; Business and Stakeholder Relations; Cross-Cultural and Cross-Border Issues; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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Choudhury, Prithwiraj, and Tarun Khanna. "Bio-Piracy or Prospering Together? Fuzzy Set and Qualitative Analysis of Herbal Patenting by Firms." Harvard Business School Working Paper, No. 14-081, February 2014.
  • Article

Why Apps for Managing Chronic Disease Haven't Been Widely Used, and How to Fix It

By: Robert S. Huckman and Ariel Dora Stern
Keywords: Health Care; Digital Health; Chronic Disease; App; Health Information Technology; Information Technology; Health Industry; United States
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Huckman, Robert S., and Ariel Dora Stern. "Why Apps for Managing Chronic Disease Haven't Been Widely Used, and How to Fix It." Harvard Business Review (website) (April 4, 2018).
  • January 2023 (Revised June 2024)
  • Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal
This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details
Keywords: Business Ventures; Decision Making; Design; Energy; Renewable Energy; Engineering; Entrepreneurship; Environmental Management; Climate Change; Environmental Sustainability; Green Technology; Values and Beliefs; Governance; Innovation and Invention; Innovation Leadership; Innovation Strategy; Leadership; Leadership Style; Management; Goals and Objectives; Organizations; Mission and Purpose; Society; Social Issues; Strategy; Transportation; Value; Auto Industry; Auto Industry
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Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023. (Revised June 2024.)
  • December 2018
  • Case

Good Energy Group PLC

By: John R. Wells and Benjamin Weinstock
Founded at the end of 1999 by Juliet Davenport and Martin Edwards, Good Energy was the number-two renewable-energy seller in the United Kingdom at the end of 2016, supplying over 71,000 of the country’s 27 million households and small businesses with 100% renewable... View Details
Keywords: Power/Energy; Green Energy; Renewables; Wind Power; Electricity; Power; Strategy Development; Electric Vehicles; Customer Service; Energy Policy; Barriers To Entry; Renewable Energy; Growth and Development Strategy; Competitive Strategy; Business and Government Relations; Problems and Challenges; Strategy; Energy Industry; United Kingdom
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Wells, John R., and Benjamin Weinstock. "Good Energy Group PLC." Harvard Business School Case 719-439, December 2018.
  • March 2020
  • Teaching Note

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David J. Collis
Teaching Note for HBS No. 717-483. View Details
Keywords: Acquisition Strategy; Technology Strategy; Franchise Management; CEO Role; Corporate Advantage; Corporate Strategy; Acquisition; Global Strategy; Information Technology; Strategy; Vertical Integration; Media and Broadcasting Industry; Media and Broadcasting Industry
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Collis, David J. "Reawakening the Magic: Bob Iger and the Walt Disney Company." Harvard Business School Teaching Note 720-450, March 2020.
  • May 2012 (Revised August 2014)
  • Case

McKesson

By: Regina E. Herzlinger and Natalie Kindred
McKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice physicians remain independent. The company, with $122 billion in 2010 revenues, just made its first foray into... View Details
Keywords: Health Care Industry; Health Care Policy; Organizational Transformations; Health Services; Health Care and Treatment; Business Model; Service Operations; Change Management; Corporate Strategy; Information Technology; Policy; Pharmaceutical Industry; Pharmaceutical Industry; United States
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Herzlinger, Regina E., and Natalie Kindred. "McKesson." Harvard Business School Case 312-002, May 2012. (Revised August 2014.)
  • October 2023 (Revised November 2023)
  • Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz
By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details
Keywords: Carbon Emissions; Carbon Abatement; Sustainability; Recycling; Waste Management; Technology; Entrepreneurial Management; Business Growth and Maturation; Business Model; Decisions; Energy Conservation; Investment Return; Profit; Technological Innovation; Patents; Growth and Development Strategy; Market Entry and Exit; Digital Platforms; Wastes and Waste Processing; Business Strategy; Competition; Expansion; Technology Adoption; Sports; Environmental Sustainability; Entrepreneurship; Green Technology Industry; Service Industry; Manufacturing Industry; Rubber Industry; Sports Industry; Denmark; Netherlands; France; United States; Pennsylvania; Europe
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Serafeim, George, Lena Duchene, and Carlota Moniz. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Case 124-032, October 2023. (Revised November 2023.)
  • December 2018
  • Case

Tiantong & Partners: Transforming Litigation Practice in China

By: Ashish Nanda and Lisa Rohrer
Jiang Yong founded Tiantong & Partners in 2002, seeking to radically improve the level of litigation-related services in China. By 2015, Tiantong was the premier Chinese litigation firm with the highest per lawyer revenues. The firm focused exclusively on high-stakes... View Details
Keywords: Law Firm; Law Firms; Growth; Legal Industry; Regulation; Professional Services; Law; Lawsuits and Litigation; Internet and the Web; Growth and Development; Strategy; Entrepreneurship; Decision Choices and Conditions; Legal Services Industry; China
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Nanda, Ashish, and Lisa Rohrer. "Tiantong & Partners: Transforming Litigation Practice in China." Harvard Business School Case 719-457, December 2018.

    Profits and Sustainability

    The book explores the phenomenon of green entrepreneurship from the nineteenth century to present day. The book spans between various industries such as organic food, natural beauty, clean energy, sustainable finance and eco-tourism. It explores the motivations of... View Details

    • April 2024
    • Supplement

    Recycle & Re-Match: The Future of Soccer Turfs

    By: George Serafeim
    Keywords: Carbon Emissions; Carbon Abatement; Sustainability; Recycling; Waste Management; Technology; Entrepreneurial Management; Business Growth and Maturation; Business Model; Decisions; Energy Conservation; Investment Return; Profit; Technological Innovation; Patents; Growth and Development Strategy; Market Entry and Exit; Digital Platforms; Wastes and Waste Processing; Business Strategy; Competition; Expansion; Technology Adoption; Sports; Environmental Sustainability; Entrepreneurship; Green Technology Industry; Service Industry; Manufacturing Industry; Rubber Industry; Sports Industry; Denmark; Netherlands; France; United States; Pennsylvania; Europe
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    Serafeim, George. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Multimedia/Video Supplement 124-707, April 2024.
    • November 2018
    • Case

    Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

    By: Willy Shih, Paul Hong and YoungWon Park
    Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details
    Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Industrial Products Industry; Japan
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    Shih, Willy, Paul Hong, and YoungWon Park. "Komatsu Komtrax: Asset Tracking Meets Demand Forecasting." Harvard Business School Case 619-022, November 2018.
    • January 2023 (Revised December 2023)
    • Case

    OhmConnect: Energizing the Future

    By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
    Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details
    Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe
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    Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "OhmConnect: Energizing the Future." Harvard Business School Case 823-065, January 2023. (Revised December 2023.)
    • September 2017 (Revised February 2023)
    • Case

    Intermountain Healthcare: Pursuing Precision Medicine

    By: Richard G. Hamermesh, Kathy E. Giusti, Robert S. Huckman and Julia Kelley
    Headquartered in Salt Lake City, Intermountain Healthcare operates 23 hospitals and hundreds of clinics in Utah and Idaho and provides insurance to approximately 850,000 patients through its insurance arm, SelectHealth. In 2013, Intermountain, known for its commitment... View Details
    Keywords: Precision Medicine; Healthcare; Innovation; Cancer; Cancer Research; Health Care; Technology; Health Care and Treatment; Innovation Leadership; Disruptive Innovation; Entrepreneurship; Decision Choices and Conditions; Health Industry; Health Industry; Utah; United States; North America
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    Hamermesh, Richard G., Kathy E. Giusti, Robert S. Huckman, and Julia Kelley. "Intermountain Healthcare: Pursuing Precision Medicine." Harvard Business School Case 818-018, September 2017. (Revised February 2023.)
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