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January 2001 (Revised April 2004)
Case

Term Sheet Negotiations for Trendsetter, Inc.

Describes two aspiring entrepreneurs who have just received offering documents for venture funding (known as term sheets) from two venture capital firms. Neither of the entrepreneurs have experience in raising capital and they are wondering how to compare the two... View Details

Keywords: Venture Capital; Entrepreneurship; Decision Making

Fall 2012
Article

The Flattening Firm—Not As Advertised

By: Julie Wulf

For decades, management consultants and the popular business press have urged large firms to flatten their hierarchies. Flattening (or delayering, as it is also known) typically refers to the elimination of layers in a firm's organizational hierarchy and the broadening... View Details

Keywords: Organizational Structure; Governance Controls; Decision Making

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02 Jun 2013
News

On the Job: Don't let shiny job blind you to realities

August 2021
Supplement

Crisis at the 11th Hour — Protagonist Video

By: Rebecca Henderson and Trevor Fetter

A successful lawyer describes an important decision she had to make as a young attorney about whether to disclose information in a contract. View Details

Keywords: Decisions; Negotiation; Contracts; New York (city, NY)

March 2009
Supplement

HOYA Corporation (B)

By: W. Carl Kester and Masako Egawa

HOYA Corporation (B) provides details on the decisions made and the outcome of the situations described in the HOYA Corporation (A) case. View Details

Keywords: Decisions; Finance; Outcome or Result

January 1998
Case

Frontgate Catalog

By: Jeffrey F. Rayport

Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web... View Details

Keywords: Customer Relationship Management; Competition; Internet and the Web; Brands and Branding; Retail Industry; Ohio

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November 1986 (Revised April 1993)
Case

Fox Broadcasting Co.

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details

Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States

01 Jun 2012
News

Pitfalls, Trade-Offs, Dreaming Big

Tomomichi Amano

Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details

October 2001
Background Note

A Note on Team Process

By: Linda A. Hill and Maria Farkas

When tasks are highly complex, demand a diversity of skills, or require a commitment from the involved parties, teams are usually the most effective way to approach them. But a group of people working together does not automatically equally a team, and groups are often... View Details

Keywords: Competency and Skills; Decision Making; Management; Business Processes; Performance Effectiveness; Performance Efficiency; Groups and Teams; Conflict and Resolution

July 2009 (Revised August 2011)
Case

What Happened at Citigroup? (A)

By: Clayton S. Rose and Aldo Sesia

What went wrong at Citigroup? In 1998, the Travelers Group and Citicorp merged to create Citigroup Inc., considered the first true global "financial supermarket" and a business model to be envied, feared, and emulated. By year-end 2006 the firm had a market... View Details

Keywords: Mergers and Acquisitions; Business Model; Decision Choices and Conditions; Globalized Firms and Management; Leadership; Risk Management; Failure; Financial Services Industry

August 2018 (Revised February 2023)
Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

April 2013
Case

Managing with Analytics at Procter & Gamble

By: Thomas H. Davenport, Marco Iansiti and Alain Serels

Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to... View Details

Keywords: Analytics; Data Management; Forecasting; Shared Services; Procter ＆ Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America

December 1987 (Revised May 1991)
Case

One Leather Street

By: William J. Poorvu and Jeffrey A. Libert

Presents a problem involving rehabilitating a small office building in Boston. Describes an investment decision which is knowingly underfunded. As construction proceeds, the developer realizes that it is not up to building code and faces difficult business and ethical... View Details

Keywords: Financial Management; Ethics; Investment; Decisions; Decision Choices and Conditions; Property; Real Estate Industry; Construction Industry; Boston