Filter Results:
(2,037)
Show Results For
- All HBS Web
(2,037)
- People (2)
- News (321)
- Research (1,528)
- Events (2)
- Multimedia (4)
- Faculty Publications (906)
Show Results For
- All HBS Web
(2,037)
- People (2)
- News (321)
- Research (1,528)
- Events (2)
- Multimedia (4)
- Faculty Publications (906)
- 01 Apr 2013
- Research & Ideas
First Minutes are Critical in New-Employee Orientation
Science Quarterly, a research team finds that shifting the focus to an employee's personal identity leads to an increase in both employee retention and customer satisfaction. "Organizations will talk about... View Details
- 01 Jun 2023
- News
Bridging the ESG Data Gap
and venture capitalists. Founders use the software to report ESG data by answering a few operations-focused questions, and then they can easily access ESG scores, peer benchmarks, and customized plans for improvement. Venture investors... View Details
Keywords: Deborah Blagg
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- 13 Mar 2023
- Research & Ideas
The Power of Personal Connections: How Shared Experiences Boost Performance
formed a relationship. The authors chose to focus on patient ratings of specialists instead of specific medical outcomes because they assess an “important dimension of quality” that transcends the clinical boundaries of medical... View Details
- February 2021
- Case
Apple: Privacy vs. Safety (A)
By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin
In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details
Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; National Security; Law; Law Enforcement; Leadership; Markets; Safety; Social Issues; Corporate Social Responsibility and Impact; Civil Society or Community; Mobile and Wireless Technology; Technology Industry; Consumer Products Industry; Telecommunications Industry; Electronics Industry; United States; China; Hong Kong
McGee, Henry, Nien-hê Hsieh, Sarah McAra, and Christian Godwin. "Apple: Privacy vs. Safety (A)." Harvard Business School Case 321-004, February 2021.
- Web
Strategy for Universities & Nonprofits - Institute For Strategy And Competitiveness
helps leading universities and nonprofits develop a strategic focus and deliver more value to the people and communities they serve. Strategy for Non-Profits The Museum Value Chain Choosing how to perform and integrate these activities... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Former Dean Kim Clark established the Global Initiative in 1996 to encourage deeper understanding of and engagement with innovative management practices around the world. Nearly three decades later, more than half of HBS cases published are set internationally or View Details
Keywords: Jennifer Gillespie
- Web
Research - Behavioral Finance & Financial Stability
productivities at collecting deposits and making loans. They find that deposit productivity is responsible for two thirds of the value of the median bank and most variation in value across banks. Variation in productivity is driven by differences across banks in... View Details
- 17 Jun 2011
- HBS Case
KFC’s Explosive Growth in China
crucial social skills for young adults who grew up in single-child households, creates lifelong Yum! Brands customers, and develops a culture of customer service in a country where there was none. The restaurant management program is... View Details
- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and students’ interests and experiences. “Students have a high degree of autonomy in selecting their market map... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
important for innovation: they produce specialized inputs, have more downstream links with other industries, and benefit especially from co-locating with their customers creating externalities. Using the 2002 Benchmark Input-Output... View Details
Keywords: Dina Gerdeman
- 12 Mar 2021
- News
My Favorite Case
difference between sitting in a classroom and pontificating about what the CEO should or should not have done versus the real-world challenges I was facing. I reflected back on J&J’s lessons on proactive communication, public engagement, View Details
- Blog
Is AI Coming for Your Job?
experts perform their work. Yes, certain tasks can be completed correctly and completely by AI, but for those types of tasks we will see something like the Industrial Revolution, where people's jobs changed, and they were able to use new tools to become more productive... View Details
- Web
Regional Winners - Alumni
Lama Mansour, MBA 2006, Co-Founder & CMO Region: Western U.S. Krida Krida, is empowering Business Bankers by automating application data intake, insights, and document generation — so that bankers can focus on building businesses, and not... View Details
- Web
Winners & Runners-Up | New Venture Competition
MBA 2020 Business Track Runner-Up Onramp is a customer partnership platform helping B2B SaaS companies provide world-class onboarding to new customers. Social Enterprise Track, 2020 Mosaic Sarah Schewe, HBS 2020 Social Enterprise Track... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
effective. Graphic by Blair Storie-Johnson (Source: “The CMO Survey 2017”) Is this ever-increasing focus on social paying off? Forty-three percent of respondents said in the CMO Survey that they have not been able to show the impact of... View Details
- September 1988 (Revised September 1993)
- Case
Mrs. Fields Cookies
Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details
Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Information Technology Industry
Cash, James I., Jr. "Mrs. Fields Cookies." Harvard Business School Case 189-056, September 1988. (Revised September 1993.)
- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
outside of Africa but focus their work on Africa, and/or travel to the region regularly for business but are not based in Africa are ineligible for the fellowship. Your total guaranteed annual compensation is less than $130,000 USD.... View Details
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus of 100,000 reward points and... View Details
Keywords: Sean Silverthorne