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Show Results For
- All HBS Web
(2,031)
- People (3)
- News (356)
- Research (1,330)
- Events (13)
- Multimedia (4)
- Faculty Publications (464)
- July 2017
- Article
The Impact of 'Display-Set' Options on Decision-Making
By: Uma R. Karmarkar
The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details
Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Consumer Products Industry; Consumer Products Industry
Karmarkar, Uma R. "The Impact of 'Display-Set' Options on Decision-Making." Journal of Behavioral Decision Making 30, no. 3 (July 2017): 744–753.
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
academics from different fields frame research questions in a way that will lead to an integrative theory of change. Such a theory would clarify the trade-offs between different approaches to change and would aid in defining choices and... View Details
Keywords: by Michael Beer & Nitin Nohria
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do View Details
Keywords: Martha Lagace
- 26 May 2022
- HBS Case
Apple vs. Feds: Is iPhone Privacy a Basic Human Right?
they can trust the company, say the authors. Hsieh wrote the original case and its 2021 revision and expansion with Henry McGee, senior lecturer of business administration at HBS; Christian Godwin, a researcher in the HBS case writing... View Details
Keywords: by Avery Forman
- 20 Feb 2007
- First Look
First Look: February 20, 2007
that the tire grading system was close to becoming a reality. Second, Joan Claybrook, a former Nader consumer interest group lobbyist, had just become head of the National Highway Traffic Safety Administration, the agency within the... View Details
Keywords: Martha Lagace
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
Four titans who defined a new era in business during the past decade recently concluded their terms: PepsiCo’s Indra Nooyi, Unilever’s Paul Polman, Mayo Clinic’s John Noseworthy, and US Bancorp’s Richard Davis. When they became CEOs, the Great Recession of 2008 was... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
these dynamics has been constrained by fragmentation within relevant management research. In this paper, we clarify and describe two narratives that have emerged within past and current research on growth and the internal organization.... View Details
Keywords: Sean Silverthorne
- 15 Nov 2011
- First Look
First Look: November 15
referring users to all manner of other sites, and in light of striking market concentration among search engines. Read the paper: http://www.nls.ac.in/ojs-2.2.3/index.php/IJLT/article/viewFile/92/72 Measuring the Prevalence of Questionable View Details
Keywords: Sean Silverthorne
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- 16 Oct 2023
- HBS Case
Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta
systemic and equitable changes in how they hire and promote from within. “It’s not simply about recruiting and getting people into the role. How are you going to give them sponsorship, give them mentorship?” says Hill, who coauthored the cases with HBS View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
research is starting to look at customers whose value is not as readily apparent, and where CLV calculations break down. In a recent working paper, Harvard Business School professor Sunil Gupta calls them "free" customers—think... View Details
- 16 Oct 2012
- First Look
First Look: October 16
PublicationsEnterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data Author:Thomas H. Davenport Publication:FT Press, 2012 Abstract This book, an edited collection of research papers from the International... View Details
Keywords: Sean Silverthorne
- 16 Jan 2018
- Blog Post
How Can I Prepare to Apply for Financial Aid at HBS?
and provides aid to eligible students through our Career Support & Exploration programs which allow students to follow their passion and purpose. 2. Research external fellowshipsThere are a variety of external fellowships available... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
Established companies historically have struggled when trying to create new markets. Success seems fleeting and unpredictable. Recent research indicates these problems are systemic. Most companies that are started fail. Of those that... View Details
- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of companies that have either... View Details
Keywords: by Lane Lambert
- 25 Jan 2011
- First Look
First Look: Jan. 25
http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research (forthcoming) Abstract Previous View Details
Keywords: Sean Silverthorne
- 11 Oct 2010
- Research & Ideas
It Pays to Hire Women in Countries That Won’t
Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women... View Details
Keywords: by Carmen Nobel
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and... View Details
- 03 Jan 2007
- First Look
First Look: January 3, 2007
results have implications for existing theories of financial constraints for entrepreneurs, as well as research looking at the effect of banking competition on the efficient allocation of capital. Download working paper:... View Details
Keywords: Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
prior industries: photography, consumer electronics, and computers. By 2004, several features had emerged as a dominant design; however, the timing and rate of adoption varied by prior industry. This study extends previous View Details
Keywords: Sean Silverthorne