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  • All HBS Web  (1,784)
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  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2010
  • First Look

First Look: April 13

behavior and preferences into service cost and productivity standard metrics. Optimal Value and Growth Tilts in Long-Horizon Portfolios Authors:W. Jakub Jurkek and Luis M. Viceira Publication:Review of Finance (forthcoming) Abstract We develop an View Details
Keywords: Martha Lagace
  • 10 Jan 2005
  • Research & Ideas

How to Put Meaning Back into Leading

difficult-to-quantify constructs like meaning-making seem less useful as an analytical construct. Put more crudely, return on investment makes for a more tractable dependent variable than meaning. Q: How do you think leadership matters to... View Details
Keywords: by Martha Lagace
  • February 2024 (Revised August 2025)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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Ascarza, Eva, and Ta-Wei Huang. "Travelogo: Understanding Customer Journeys." Harvard Business School Teaching Note 524-045, February 2024. (Revised August 2025.)
  • 2011
  • Working Paper

Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
Homophily in social relations is widely documented. We know that homophily results from both individual preferences and uneven opportunities for interaction, but how these two mechanisms interact in formal organizations is not well understood. We argue that... View Details
Keywords: Interactive Communication; Analytics and Data Science; Organizational Structure; Partners and Partnerships; Behavior; Internet and the Web; Theory; Information Technology Industry
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Kleinbaum, Adam M., Toby E. Stuart, and Michael L. Tushman. "Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization." Harvard Business School Working Paper, No. 12-050, December 2011.
  • 15 Nov 2016
  • First Look

November 15, 2016

takes a closer look at the implementation of a global job model and how it has enabled the use of data analytics in the human resources function. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/417038-PDF-ENG Harvard Business... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2013
  • Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

start, locate, or invest in a city. As HBS professor Michael Porter has explained in The Competitive Advantage of Nations, political units—whether nations or cities - are in competition with each other and can control their destiny using the View Details
Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

development and innovation? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308057 TD Canada Trust (A): The Green and the Red Harvard Business School Case 108-005 The case series illustrates the role of performance... View Details
Keywords: Martha Lagace
  • 21 May 2014
  • Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

can draw on the analytical skills they've developed to reason through an unfamiliar problem. In addition to the cases, we often assign readings to go with the cases. We use these readings to teach theory that the students can then apply... View Details
Keywords: by Michael Blanding; Education
  • 03 Jul 2012
  • First Look

First Look: July 3

highly communicable tools and (b) develop a personal involvement in the deployment and interpretation of those tools in important decision-making forums. Based on experts' ability to combine and balance these two processes, we distinguish View Details
Keywords: Sean Silverthorne
  • September 2020 (Revised June 2023)
  • Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea Teaching Note." Harvard Business School Spreadsheet Supplement 521-705, September 2020. (Revised June 2023.)
  • September 2020 (Revised July 2022)
  • Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
  • 09 Oct 2012
  • First Look

First Look: October 9

Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2016
  • First Look

August 16, 2016

of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture... View Details
Keywords: Sean Silverthorne
  • February 2025
  • Supplement

Intenseye: Powering Workplace Health and Safety with AI (B)

By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri
Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details
Keywords: Safety Performance; Occupational Safety; Innovation; Safety; Operations; Health; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Supply Chain Management; Performance Improvement; Entrepreneurship; Product Development; Customer Relationship Management; Value Creation; Venture Capital; Growth and Development Strategy; Information Technology Industry; United States; Europe; Middle East; Turkey
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Toffel, Michael W., Shane Greenstein, and Sadika El Hariri. "Intenseye: Powering Workplace Health and Safety with AI (B)." Harvard Business School Supplement 625-025, February 2025.
  • April 2021 (Revised July 2021)
  • Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
  • 13 Jul 2010
  • First Look

First Look: July 13

business model. A leader in trade analytics and execution for institutional equity investors, ITG had grown since its establishment in 1987 in step with the dramatic rise in equity trading volumes. During 2009, however, investors curbed... View Details
Keywords: Martha Lagace
  • September 2010
  • Article

Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?

By: Saravanan Kesavan, Vishal Gaur and Ananth Raman
Firm-level sales forecasts for retailers can be improved if we incorporate cost of goods sold, inventory, and gross margin (defined here as the ratio of sales to cost of goods sold) as three endogenous variables. We construct a simultaneous equations model, estimated... View Details
Keywords: Sales; Forecasting and Prediction; Distribution; Goods and Commodities; Cost; Public Sector; Profit; Mathematical Methods; Analytics and Data Science; Retail Industry; United States
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Kesavan, Saravanan, Vishal Gaur, and Ananth Raman. "Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?" Management Science 56, no. 9 (September 2010): 1519–1533.
  • 14 Jan 2014
  • First Look

First Look: January 14

following question: how can data and analytic tools be used to create new value? The authors have explored that question with many clients. In their work, they've seen IT create new value in five patterns: using data from sensors in... View Details
Keywords: Sean Silverthorne
  • 16 Jun 2003
  • Research & Ideas

Historical Perspective: Levitt Shaped the Debate

outrageous; there is just no other way to put it.— Richard S. Tedlow But even if we agree that "The Globalization of Markets" is wrong, it does not mean it is not insightful and useful for today's managers, Abdelal told the audience. Think of Levitt's views... View Details
Keywords: by Sean Silverthorne
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