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of People magazine sales discovered that newsstand purchases jumped 20 percent every time a bride appeared on the cover. That nugget of information led to the launch of a brides’ magazine and development of a separate business unit... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

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FIELD Global Immersion Resources: Peru

Where can I find country, industry and market information and news about Peru? Industry and market research Passport Useful for: consumer-related industry reports across a variety of geographies/countries. To begin, enter... View Details

2024
Working Paper

Anytime-Valid Inference in Linear Models and Regression-Adjusted Causal Inference

By: Michael Lindon, Dae Woong Ham, Martin Tingley and Iavor I. Bojinov

Linear regression adjustment is commonly used to analyze randomized controlled experiments due to its efficiency and robustness against model misspecification. Current testing and interval estimation procedures leverage the asymptotic distribution of such estimators to... View Details

Keywords: Mathematical Methods; Analytics and Data Science

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2023
Article

Verifiable Feature Attributions: A Bridge between Post Hoc Explainability and Inherent Interpretability

By: Usha Bhalla, Suraj Srinivas and Himabindu Lakkaraju

With the increased deployment of machine learning models in various real-world applications, researchers and practitioners alike have emphasized the need for explanations of model behaviour. To this end, two broad strategies have been outlined in prior literature to... View Details

Keywords: AI and Machine Learning; Mathematical Methods

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May 2020
Article

Scalable Holistic Linear Regression

By: Dimitris Bertsimas and Michael Lingzhi Li

We propose a new scalable algorithm for holistic linear regression building on Bertsimas & King (2016). Specifically, we develop new theory to model significance and multicollinearity as lazy constraints rather than checking the conditions iteratively. The resulting... View Details

Keywords: Mathematical Methods; Analytics and Data Science

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2021
Working Paper

Digital Labor Market Inequality and the Decline of IT Exceptionalism

By: Ruiqing Cao and Shane Greenstein

Several decades of expansion in digital communications, web commerce, and online distribution have altered regional IT labor market returns in the United States. IT occupations experienced similar wage growth as STEM occupations involving IT-related work activities,... View Details

Keywords: Information Technology; Labor; Wages; Equality and Inequality

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December 2019
Supplement

Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft

By: Willy C. Shih and Feng Zhu

This is an interview with Stephen L. Herbert, founder of X Fire Paintball & Airsoft, in which he discusses competing with his online channel, Amazon. It is for use with HBS Case No. 617-046 X Fire Paintball & Airsoft. View Details

Keywords: Internet and the Web; Competition; Ethics; United States

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August 2018 (Revised April 2019)
Supplement

Chateau Winery (B): Supervised Learning

By: Srikant M. Datar and Caitlin N. Bowler

This case builds directly on “Chateau Winery (A).” In this case, Bill Booth, marketing manager of a regional wine distributor, shifts to supervised learning techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those... View Details

Keywords: Data Science; Clustering; Analytics and Data Science; Customers; Marketing; Analysis

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September 2016
Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details

Keywords: Internet and the Web; Digital Marketing

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June 1998
Article

Boundary Control: The Social Ordering of Work and Family Time in a High-Tech Corporation

By: Leslie Perlow

Keywords: Family and Family Relationships; Information Technology; Business Ventures

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Article

The Impact of Intangibles on Firm Growth

By: Stefano Denicolai, E. Cotta Ramusino and F. Sotti

Persuading users to try new technologies continues to be a problem confronting organisations and technology vendors alike. To better understand the process of new technology trial and adoption, several theoretical models have been proposed, of which the Technology... View Details

Keywords: Motivation and Incentives; Technology Adoption

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2006
Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble

Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details

Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry

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January 2014 (Revised May 2015)
Case

Open English

By: Jeffrey J. Bussgang and Lisa Mazzanti

Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details