New Product Management - Publications - Faculty & Research

May 2022
Case

From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT

By: Lauren Cohen, Richard Ryffel and Grace Headinger

Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge’s own NFT platform — Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a... View Details

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March 2005 (Revised August 2006)
Case

Siebel Systems: The Role of the CFO

By: Malcolm P. Baker and Lauren Barley

Mike Lawrie, the newly appointed CEO of Siebel Systems, considers a combination of growth and spending cuts to turn around the struggling software company. Focuses on the role of the chief financial officer, Ken Goldman, in corporate governance and compliance under... View Details

Keywords: Financial Management; Leading Change; Entrepreneurship; Job Design and Levels; Corporate Governance; Financial Strategy; Management Teams; Corporate Finance; Business and Shareholder Relations; Information Technology Industry

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November 2009 (Revised April 2010)
Case

Rose Smart Growth Investment Fund

By: Arthur I Segel and Justin Seth Ginsburgh

The Jonathan Rose Companies must decide how to design and launch an innovative new real estate fund focused on green and transit oriented properties. JRC seeks to show through the fund that smart growth and green buildings provide superior economic returns to sprawl... View Details

Keywords: Property; Buildings and Facilities; Transition; Financing and Loans; Investment Funds; Investment; Marketing; Energy Conservation; Business Strategy; Growth and Development Strategy; Environmental Sustainability; Finance; Real Estate Industry

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26 Jul 2022
Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

important for review sites such as Yelp to post chronological reviews that reflect current conditions, since hygiene can vary wildly based on new management and staff, the research team says. “Review sites... View Details

Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail

14 Apr 2022
Op-Ed

Let’s Move Forward from COVID—Without Forgetting What We’ve Learned

steps: Create a system for evaluating and reviewing crisis plans. Building a process for reviewing crisis management plans and implementing new feedback and lessons helps companies stay ready for the... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail McGovern, a professor of View Details

Keywords: by Sean Silverthorne

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

person’s performance be tracked, and what factors will be evaluated to determine success? Evaluation measures could include sales or revenue goals, the number of patents filed or products launched, or customer satisfaction levels. 3. Who... View Details

Keywords: by Dina Gerdeman

01 Dec 2019
News

Developing Leaders Who Bridge Business and Engineering

catalyze collaboration between HBS and SEAS as Harvard’s Allston campus evolves into an epicenter of research and innovation. A Focus on Education Education has been at the heart of Nunnelly’s and Dupré’s philanthropic efforts and careers. Nunnelly was a View Details

May 2017 (Revised January 2020)
Case

Webasto Roof Systems Americas: Leadership Through Change (A)

By: Francesca Gino and Paul Green

Webasto Roof Systems, Americas, the North American subsidiary of Germany-based Webasto Group, limped into 2014 in poor financial and operational shape. The company's early optimism emerging from the financial downturn had proven naive, and now, five years later, the... View Details

Keywords: Culture Change; Change Management; Leading Change; Crisis Management; Organizational Culture; Manufacturing Industry; Auto Industry; North and Central America

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24 Oct 2018
News

America’s Need for Skilled Immigrants Isn’t Going Away

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

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Web

Value Measurement for Health Care - Institute For Strategy And Competitiveness

Care explores the best practices for reorganizing and coordinating care, improving process efficiencies, implementing new reimbursement approaches, and integrating care delivery across practices. You will return with the frameworks and... View Details

July 2000 (Revised June 2002)
Case

Dawn Riley at America True (A)

By: Linda A. Hill and Kristin Doughty

Dawn Riley is the CEO/Captain of America True, the first coed syndicate to race for the America's Cup. Over three years, based on her vision for America True, she built the syndicate from scratch, bringing on investors and sponsors, designing and building a boat, and... View Details

Keywords: Management Style; Leadership; Problems and Challenges; Sports; Gender; Business Startups; North and Central America; New Zealand; San Francisco

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01 Oct 1997
News

High Fives

Comstock: a community service entrepreneur who has founded two inner-city banks and other community organizations in New York and the San Francisco area using his personal credit card. Chuck Knight, who runs Emerson Electric: a master at... View Details

11 Mar 2008
First Look

First Look: March 11, 2008

the East and the Pacific Northwest. However, the recent expansion in ethanol production is changing the pattern of grain flow along with stimulating the local farm economy. SDWG's management and producer... View Details

Keywords: Martha Lagace

May 2008 (Revised August 2009)
Case

Intel NBI: Handheld Graphics Organization

By: Willy C. Shih and Thomas Thurston

The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Resource Allocation; Business Processes; Organizational Structure; Semiconductor Industry; United States

Citation

Find at Harvard

March 2023
Case

Best Buy: Renew Blue (A)

By: Sunil Gupta, Dave Habeeb and Amram Migdal

Preabstract: The A Video Case should be assigned to students in advance of class. The B case is intended to be used in class by educators and the C case can be assigned to students during or after class. The product is designed as a low-prep case for students, with... View Details

Keywords: Job Offer; Management Succession; Personal Development and Career; Business or Company Management; Leadership; Selection and Staffing; Retail Industry

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11 Apr 2023
Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their... View Details

27 Sep 2006
Research & Ideas

Report From Egypt: Studying Global Influences

through their eyes. And we dined with one of my former students, who set up one of the pioneering private equity funds in Egypt and whose wife is bringing high-fashion retailing to a corner of the new Four Seasons Hotel. Q: What did you... View Details

Keywords: by Sean Silverthorne

July 2019 (Revised March 2020)
Case

At-Bay Cyber Insurance

By: Marco Di Maggio and David Lane

At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay... View Details

Keywords: Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry

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