Publications

January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

May 1999 (Revised September 2003)
Case

Advanced Inhalation Research, Inc.

This case presents a look at the early start-up phase and development of Advanced Inhalation Research (AIR), a company engaged in the development of a new drug-delivery technology. Focuses on the risks, the steps taken to manage it, and the manner in which the company... View Details

Keywords: Technological Innovation; Risk Management; Valuation; Financing and Loans; Health Care and Treatment; Acquisition; Business Startups; Medical Devices and Supplies Industry

September 2010
Teaching Note

Integrated Project Delivery at Autodesk, Inc. Case Series (TN)

By: Amy C. Edmondson and Faaiza Rashid

Teaching Note for 610016, 610017, and 610018. View Details

Keywords: Information Technology Industry; Boston

Career Coach

Michele Chambliss

Michele’s over 20 years of experience as an engineer, management consultant, and strategic advisor bring a unique perspective to her work in student and alumni career coaching. Ranging from the strategic... View Details

Keywords: Technology; Technology

30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

information about benefit programs probably warrant less protection. The next step is to review the people, processes, and technologies that support those assets, including external suppliers View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

08 Jan 2025
News

Mapping Pain Points at the IRS

than any other—the Internal Revenue Service. As Chief Taxpayer Experience Officer, Tamaki is modernizing the historic agency’s processes and technology to benefit both IRS employees View Details

Keywords: Jennifer Myers; IRS; customer service; government service; Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support

March 2002 (Revised October 2005)
Case

Apple Computer 2002

By: David B. Yoffie and Yusi Wang

In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details

Keywords: Growth and Development Strategy; Leadership Style; Information Technology; Supply and Industry; Competitive Advantage; Computer Industry; Retail Industry; California

February 2009 (Revised February 2012)
Case

Exeter Group, Inc. (A)

By: Robert G. Eccles, Das Narayandas and Kerry Herman

Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy... View Details

Keywords: Decision Choices and Conditions; Resource Allocation; Market Entry and Exit; Service Operations; Performance Capacity; Business Strategy; Information Technology; Consulting Industry

March 2000 (Revised April 2004)
Case

VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups

Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas,... View Details

Keywords: Negotiation; Valuation; Internet and the Web; Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Travel Industry; United States; Brussels

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

denial has become so high. We are living in a less forgiving world than we once did." We asked Tedlow to discuss how denial can cripple a company, and what can be done about it. Martha Lagace: What is the meaning of denial as you... View Details

Keywords: by Martha Lagace; Technology; Technology; Technology

Article

Matching in Networks with Bilateral Contracts

By: John William Hatfield and Scott Duke Kominers

We introduce a model in which firms trade goods via bilateral contracts which specify a buyer, a seller, and the terms of the exchange. This setting subsumes (many-to-many) matching with contracts, as well as supply chain matching. When firms' relationships do not... View Details

Keywords: Contracts; Market Design; Marketplace Matching; Supply Chain

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Career Coach

Oscar Mak

Prior to joining Toyota Tsusho, Oscar held various cleantech roles, including project development, renewable energy finance, and corporate development for a solar energy technology startup. He has additional... View Details

Keywords: Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology

March 2024
Exercise

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss

"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a... View Details

Keywords: AI and Machine Learning; Problems and Challenges

Alex advises innovators and high-growth companies on the intersection of law and business, with an emphasis on entrepreneurship, technology... View Details

January 2017 (Revised May 2020)
Case

Sesame Workshop (A): Bringing Big Bird Back to Health

By: Rosabeth Moss Kanter, Ryan Raffaelli and Jonathan Cohen

Sesame Workshop was transforming in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame's storied history and the... View Details

Keywords: Restructuring; Organizational Change and Adaptation; Leadership; Information Technology; Education; Media; Strategy; Education Industry

June 2010
Teaching Note

Playing with Fire at Sittercity (A) (TN)

By: Noam T. Wasserman and Rachel Gordon

Note: This mini-Teaching Note was created to provide a brief overview of the teaching plan for this case. Please see the upcoming, fuller Teaching Note for an extensive overview of the underlying research, pedagogical approaches, and other teaching issues. View Details

Keywords: Internet and the Web; Service Delivery; Family Ownership; Problems and Challenges; Growth and Development Strategy; Expansion; Service Industry; Boston

20 May 2014
News

Mastering the Intermediaries

March 2021
Article

The Impact of the General Data Protection Regulation on Internet Interconnection

By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein

The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on... View Details

Keywords: Personal Data; Privacy Regulation; GDPR; Interconnection Agreements; Internet and the Web; Governing Rules, Regulations, and Reforms