Publications

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Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details

01 Feb 2018
News

Ignore environmental, social and governance risks at your peril

May 2011
Article

The Growing Power of Non-financial Reports

By: Ioannis Ioannou and George Serafeim

We are exploring the value of forcing corporations to issue sustainability reports, which provide information about corporate performance in terms of social, environmental and governance issues. In a breakthrough study they asked, what is the effect of mandatory... View Details

Keywords: Value; Reports; Performance; Management Practices and Processes; Globalization; Power and Influence; Natural Environment; Governance; Social Issues

August 2021 (Revised October 2024)
Case

Allbirds: Decarbonizing Fashion

By: Michael W. Toffel, Kenneth P. Pucker and Eren Kuzucu

The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details

Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California

Video

Ghassan E. Nuqul

Ghassan E. Nuqul, Chairman of the Nuqul Group, discusses the energy-efficient technologies and investments in renewable forestry that form part of his group’s commitment to sustainable business. View Details

Article

Om det meningslösa och farliga med monetär heroism [On the Futility and Hazards of Monetary Heroics]

By: Amar Bhide

The decentralized enterprise that sustains the dynamism of economies makes top-down monetary interventions, such as quantitative easing, that target aggregates such as overall inflation, futile. Moreover, economic stability and dynamism also require prudent,... View Details

Keywords: Innovation; Monetary Policy; Decentralization; Quantitative Easing

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January 2024 (Revised May 2024)
Case

PortageBay and ESG Analytics

By: Vikram S. Gandhi and Radhika Kak

In 2023, sustainable investors faced several challenges. The first was the lack of access to standardized and vetted environmental, social, and governance (ESG) data, and equally, the interpretation of this data into investment-useful insights. Reducing reliance on... View Details

Keywords: ESG Ratings; Investment Funds; Governance; Environmental Sustainability; Corporate Social Responsibility and Impact

March 2011 (Revised August 2012)
Case

Caesars Entertainment: CodeGreen

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction. View Details

Keywords: Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Accommodations Industry; Entertainment and Recreation Industry

Keywords: Agribusiness

March 1975 (Revised April 1985)
Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details

Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry

07 Nov 2017
Working Paper Summaries

Business and Sustainability: New Business History Perspectives

Keywords: by Ann-Kristin Bergquist

November 2015 (Revised October 2017)
Case

Nestle's Creating Shared Value Strategy

By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra

This case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability... View Details

Keywords: Shared Value; Health And Wellness; Nutrition; Health; Labor; Environmental Sustainability; Strategy; Operations; Food and Beverage Industry; Switzerland; Europe; Africa; Latin America; North America; Asia

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

Solution:Creating and Sustaining Successful Growth, written with co-author Michael E. Raynor, looks at the keys to creating new-growth companies that can sustain their competitive advantages. It is scheduled... View Details

Keywords: by Sean Silverthorne

23 Jul 2012
News

Companies and Investors Should See More of Each Other

February 2, 2012
Article

Is There an Optimal Degree of Sustainability?

By: Robert G. Eccles, Ioannis Ioannou and George Serafeim

Corporate sustainability is not a one size fits all concept. A successful strategy balances all business pressures. View Details

Keywords: Corporate Social Responsibility and Impact; Strategy

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2019
Working Paper

Understanding and Overcoming Roadblocks to Environmental Sustainability. Past Roads and Future Prospects

By: Ann-Kristin Bergquist, Shawn A. Cole, John Ehrenfeld, Andrew A. King and Auden Schendler

This working paper examines key barriers to business sustainability discussed at a multidisciplinary conference held at the Harvard Business School in 2018. Drawing on perspectives from both the historical and business literatures, speakers debated the historical... View Details

Keywords: Environmental Sustainability; Problems and Challenges; History; Governing Rules, Regulations, and Reforms; Opportunities

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05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

''How long can this be sustained without effective push-back?" Others noted the benefits of scale in fostering success for the foreseeable future. Robert Duque suggested that the organization will learn from its subsidiaries, such as... View Details

Keywords: by James Heskett; Retail

December 2014 (Revised October 2017)
Case

Dow: Breakthroughs to World Challenges

By: Michael E. Porter, Mark R. Kramer and Annelena Lobb

Dow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water... View Details

Keywords: Value Creation; Strategy; Social Issues; Entrepreneurship