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Publications

Publications

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    • All HBS Web  (10,418)
      • Faculty Publications  (997)

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      • Research Summary

      Cultural Entrepreneurship and the Business of the Arts

      By: Rohit Deshpande
      A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details
      • Research Summary

      Customer-Centric Marketing Strategy

      By: Rohit Deshpande
      Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
      • Teaching Interest

      Developing Yourself as a Leader

      By: Ethan S. Bernstein
      This course is an online leadership development program for the next generation of leaders (high-potential emerging leaders with rougly 7-15 years of work experience). Over 12 dynamic, high-impact weeks, a cohort of emerging leaders from around the globe engages... View Details
      Keywords: Leadership; Leadership Development And Career Planning; Self-assessment; Self-awareness; Design Thinking; Communication; Career Advancement; Leadership Development; Personal Development and Career
      • Article

      Don’t Let an AI Failure Harm Your Brand

      By: Julian De Freitas
      How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
      Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
      Citation
      Related
      De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review (in press).
      • Teaching Interest

      Driving Digital Strategy (DIGS)

      By: Sunil Gupta
      Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details
      • Teaching Interest

      Exec Ed: Real Estate Executive Seminar: Capital, Partnerships, and Portfolios

      By: John D. Macomber
      With both a quest for yield and new opportunities emerging across the real estate supply chain, business leaders must have the financial capabilities, analytical tools, and strategic skills to ensure the long-term profitability of their development projects and... View Details
      Keywords: Real Estate
      • Teaching Interest

      Exec Ed: Real Estate Management Program: Finance, Design, Leadership

      By: John D. Macomber
      The Real Estate Management Program brings industry leaders and real estate practitioners together to explore real-world scenarios, best practices, and effective management techniques for competing successfully in today's dynamic global markets. View Details
      • Teaching Interest

      Executive Education

      By: Shawn A. Cole

      Shawn Cole regularly teaches executive education. He has taught in the ACCION microfinance in the HBS-ACCION Microfinance Program on Strategic Leadership, View Details

      • Teaching Interest

      Executive Education - Owner/President Management Program

      By: Martin A. Sinozich

      Delivered in three units that span 24 months over three calendar years, the Owner/President Management (OPM) program is a transformative learning experience that boosts leadership skills and the value of participants’ enterprises.  Sinozich teaches the Finance... View Details

      • Research Summary

      Experiential Learning and Knowledge Mentors

      By: Dorothy A. Leonard

      Dorothy Leonard’s research on innovation and knowledge transfer has always emphasized learning by doing.  During the past several years, she has been exploring how organizations can foster faster skills learning.  While there are generational differences in... View Details

      • Teaching Interest

      General Management Program (GMP)

      By: Stefan H. Thomke
      As global business challenges become more complex, companies are turning to exceptional general managers who can take on greater cross-functional responsibilities and contribute to corporate growth on a more strategic level. Moving beyond your field of expertise,... View Details
      • Teaching Interest

      General Management Program (GMP)

      By: Sunil Gupta
      As global business challenges become more complex, companies are turning to cross-functional leaders who can drive change across the organization. The General Management Program (GMP) is a unique modular program that provides the latest management thinking and best... View Details
      • Research Summary

      Great Negotiator Study Initiative

      By: James K. Sebenius

      What can be legitimately be learned from closely studying great negotiators at work? Since 2000, the Program on Negotiation (PON)—an active inter-university consortium mainly comprised of numerous faculty from across... View Details

      • Research Summary

      Growing as a Purposeful Leader

      By: Leonard A. Schlesinger

      Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of senior leaders is quickly evolving in terms of their mission (more than profit),... View Details

      • Teaching Interest

      Harvard Business Analytics Program

      By: Michael L. Tushman

      The Harvard Business Analytics Program is offered through a collaboration between Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).

      Designed for... View Details

      • Teaching Interest

      HBS Startup Bootcamp

      By: Martin A. Sinozich

      The Startup Bootcamp is an immersion program for first-year HBS MBA candidates that uses a leaning-by-doing approach to build skills required as an early stage entrepreneur. View Details
      Keywords: Entrepreneur; Entrepreneurship; Entrepreneurial Ventures; Entrepreneurial Journey; Entrepreneurial Financing
      • Research Summary

      Helping at Work

      By: Teresa M. Amabile

      This research focuses on collaboration and helping in creative project teams. Colin Fisher (UCL), Julianna Pillemer (NYU Stern School), and I developed a multi-year research program examining help received and given, including successful and unsuccessful helping... View Details

      Keywords: Collaboration; Helping; Creativity; Creative Industries
      • Teaching Interest

      IFC Asia: China's Belt & Road Initiative

      By: Willy C. Shih

      The course objective is to provide students perspectives and insight into one of the major political and economic development programs of China – its Belt and Road Initiative, a strategy that involves infrastructure development and investments in countries spanning... View Details

      Keywords: China; Globalization; Trade; Infrastructure; China; Southeast Asia; South Asia; Central Asia
      • Teaching Interest

      Launching New Ventures—Jump-Starting Innovation for Entrepreneurs and Business Owners (Executive Education)

      By: William R. Kerr
      Starting up a new venture amid rapid change is fraught with challenges. Whether you are starting a new business, launching a new business line, or building an entrepreneurial culture within a small-to-midsize company, this program provides a new perspective and core... View Details
      • Teaching Interest

      Leading Product Innovation

      By: Stefan H. Thomke
      For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details
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