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      • May 2010 (Revised June 2012)
      • Case

      From Imitation to Innovation: Zongshen Industrial Group

      By: Willy Shih and Nancy Hua Dai
      As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details
      Keywords: Experience and Expertise; Learning; Investment; Disruptive Innovation; Knowledge Acquisition; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Manufacturing Industry; Motorcycle Industry; China
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      Shih, Willy, and Nancy Hua Dai. "From Imitation to Innovation: Zongshen Industrial Group." Harvard Business School Case 610-057, May 2010. (Revised June 2012.)
      • April 2010 (Revised May 2011)
      • Case

      Emerging Nokia?

      By: Juan Alcacer, Tarun Khanna, Mary Furey and Rakeen Mabud
      By late 2009, Nokia was grappling with the decision of whether to recover its leading position in the high-profit developed markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume... View Details
      Keywords: Innovation and Invention; Emerging Markets; Industry Structures; Competitive Advantage; Corporate Strategy; Telecommunications Industry; Finland
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      Alcacer, Juan, Tarun Khanna, Mary Furey, and Rakeen Mabud. "Emerging Nokia?" Harvard Business School Case 710-429, April 2010. (Revised May 2011.)
      • April 2010 (Revised March 2011)
      • Case

      Tata Nano The People's Car

      By: Krishna G. Palepu, Bharat N. Anand and Rachna Tahilyani
      The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing... View Details
      Keywords: Price; Globalized Firms and Management; Disruptive Innovation; Emerging Markets; Business Processes; Quality; Competition; Auto Industry; Manufacturing Industry; India
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      Palepu, Krishna G., Bharat N. Anand, and Rachna Tahilyani. "Tata Nano The People's Car." Harvard Business School Case 710-420, April 2010. (Revised March 2011.)
      • April 2010 (Revised December 2010)
      • Case

      Shanzhai! MediaTek and the "White Box" Handset Market

      By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang
      The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a... View Details
      Keywords: Disruptive Innovation; Growth and Development Strategy; Emerging Markets; Competitive Advantage; Wireless Technology; Semiconductor Industry; Taiwan
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      Shih, Willy C., Chen-Fu Chien, and Jyun-Cheng Wang. Shanzhai! MediaTek and the "White Box" Handset Market. Harvard Business School Case 610-081, April 2010. (Revised December 2010.)
      • April 2010 (Revised July 2014)
      • Case

      Apple Inc. in 2010

      By: David B. Yoffie and Renee Kim
      On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details
      Keywords: Technological Innovation; Product Launch; Product Positioning; Competition; Corporate Strategy; Computer Industry; Electronics Industry
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      Yoffie, David B., and Renee Kim. "Apple Inc. in 2010." Harvard Business School Case 710-467, April 2010. (Revised July 2014.)
      • 2010
      • Book

      Different: Escaping the Competitive Herd

      By: Youngme Moon
      Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details
      Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition
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      Moon, Youngme. Different: Escaping the Competitive Herd. Crown, 2010.
      • March 2010 (Revised April 2014)
      • Case

      American Well: The Doctor Will E-See You Now

      By: Elie Ofek and Ron Laufer
      What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
      Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
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      Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
      • March 2010 (Revised January 2011)
      • Case

      Carrot or Stick? Getting Paid for Innovation at Tessera Technologies

      By: Willy C. Shih
      Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into... View Details
      Keywords: Business Model; Innovation Strategy; Patents; Courts and Trials; Rights; Mobile Technology; Semiconductor Industry; California
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      Shih, Willy C. "Carrot or Stick? Getting Paid for Innovation at Tessera Technologies." Harvard Business School Case 610-085, March 2010. (Revised January 2011.)
      • March 2010 (Revised May 2010)
      • Case

      Design Creates Fortune: 2000 Tower Oaks Boulevard

      By: John D. Macomber and Griffin James
      A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details
      Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland
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      Macomber, John D., and Griffin James. "Design Creates Fortune: 2000 Tower Oaks Boulevard." Harvard Business School Case 210-070, March 2010. (Revised May 2010.)
      • March 2010 (Revised February 2013)
      • Case

      NFL UK

      By: Elie Ofek, David B. Godes and Peter Wickersham
      The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Innovation and Invention; Brands and Branding; Marketing Strategy; Sports; Expansion; Sports Industry; Europe; United Kingdom; United States
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      Ofek, Elie, David B. Godes, and Peter Wickersham. "NFL UK." Harvard Business School Case 510-105, March 2010. (Revised February 2013.)
      • March 2010 (Revised August 2010)
      • Case

      Systems Infrastructure at Google (A)

      By: Linda A. Hill and Emily Stecker
      This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application... View Details
      Keywords: Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Leadership Development; Product Design; Groups and Teams; Creativity; Motivation and Incentives; Competitive Strategy; Technology Industry; United States
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      Hill, Linda A., and Emily Stecker. "Systems Infrastructure at Google (A)." Harvard Business School Case 410-110, March 2010. (Revised August 2010.)
      • 2010
      • Working Paper

      Conceptual Foundations of the Balanced Scorecard

      By: Robert S. Kaplan
      David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article (Kaplan & Norton, 1992). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role... View Details
      Keywords: Asset Management; Balanced Scorecard; Management Systems; Performance Improvement; Strategy
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      Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Harvard Business School Working Paper, No. 10-074, March 2010.
      • February 2010 (Revised June 2012)
      • Case

      "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

      By: Elie Ofek and Polly Ribatt
      How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
      Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
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      Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.)
      • February 2010
      • Case

      Applied Research Technologies, Inc.: Global Innovation's Challenges

      By: Christopher A. Bartlett and Heather Beckham
      Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration... View Details
      Keywords: Management Style; Managerial Roles; Management Practices and Processes; Reputation; Organizational Culture; Innovation and Management; Competitive Advantage; Entrepreneurship; Management Systems; Cross-Cultural and Cross-Border Issues; Technology Industry
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      Bartlett, Christopher A., and Heather Beckham. "Applied Research Technologies, Inc.: Global Innovation's Challenges." Harvard Business School Brief Case 104-168, February 2010.
      • February 2010 (Revised September 2011)
      • Case

      Local Motors: Designed by the Crowd, Built by the Customer

      By: Michael I. Norton and Jeremy Dann
      In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
      Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
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      Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
      • February 2010 (Revised November 2013)
      • Case

      Living PlanIT

      By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul
      Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details
      Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Construction Industry; Green Technology Industry; Real Estate Industry; Portugal
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      Eccles, Robert G., Amy C. Edmondson, Susan Thyne, and Tiona Zuzul. "Living PlanIT." Harvard Business School Case 410-081, February 2010. (Revised November 2013.)
      • February 2010 (Revised January 2013)
      • Case

      The Dabbawala System: On-Time Delivery, Every Time

      By: Stefan H. Thomke and Mona Sinha
      Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material... View Details
      Keywords: Information Technology; Service Operations; Service Delivery; Logistics; Alignment; Management Systems; Human Resources; Innovation and Invention; Mumbai
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      Thomke, Stefan H., and Mona Sinha. "The Dabbawala System: On-Time Delivery, Every Time." Harvard Business School Case 610-059, February 2010. (Revised January 2013.)
      • 2010
      • Working Paper

      Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages

      By: Juan Alcacer and Minyuan Zhao
      This study looks at the role of firms' internal linkages in highly competitive technology clusters, where much of the world's R&D takes place. The leading players in these clusters are multi-location firms that organize and integrate knowledge across sites worldwide.... View Details
      Keywords: Geographic Location; Collaborative Innovation and Invention; Technological Innovation; Knowledge Use and Leverage; Industry Clusters; Research and Development; Competitive Advantage; Semiconductor Industry
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      Alcacer, Juan, and Minyuan Zhao. "Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages." Harvard Business School Working Paper, No. 10-064, February 2010.
      • January 2010 (Revised March 2010)
      • Case

      Transforming ASUSTeK: Breaking from the Past

      By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
      What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
      Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan
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      Shih, Willy C., Ho Howard Yu, and Hung-Chang Chiu. "Transforming ASUSTeK: Breaking from the Past." Harvard Business School Case 610-041, January 2010. (Revised March 2010.)
      • January 2010
      • Teaching Note

      Transforming ASUSTeK: Breaking from the Past (TN)

      By: Willy C. Shih
      Teaching Note for [610041]. View Details
      Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry
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      Shih, Willy C. "Transforming ASUSTeK: Breaking from the Past (TN)." Harvard Business School Teaching Note 610-047, January 2010.
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